eCommerce marketing agencies constantly juggle multiple campaigns, and to keep up, they need to adopt the latest tech and strategies. Right now, Artificial Intelligence (AI) is revolutionizing the marketing scene.
According to a McKinsey report, Generative AI and other AI technologies could automate 60-70% of the marketing tasks.
AI could be a powerful tool for transforming the way you work. Imagine automating those tedious tasks and optimizing your strategies effortlessly. Sounds too good to be true? Stick around, and find out how AI for eCommerce marketing can boost productivity and drive impactful results for eCommerce marketing agencies.
TL;DR Here’s a quick video summarizing this article –
Why do eCommerce marketing agencies need AI?
Practical ways for eCommerce marketing agencies to use AI
- AI copywriter for eCommerce website content
- AI bulk product description generator for well-written descriptions
- AI blog writer for eCommerce marketing blog
- AI ad generator for high-converting ad copy
- AI social media post generator to promote products on social
- AI image tools to optimize product photography
- AI video generator for eCommerce marketing videos
- AI content enhancement tools for improving content quality
Tips for eCommerce marketing agencies to maximize productivity
Why do eCommerce marketing agencies need AI?
AI, or artificial intelligence, is becoming a key tool for eCommerce marketing agencies to keep up with the dynamic market demands. It helps marketers understand consumer behavior and preferences while automating everyday repetitive tasks. This gives them more time to focus on developing better marketing strategies for their clients.
Narrato is an AI tool for eCommerce marketing with specialized AI templates and tools for content creation, like the AI product description generator, AI ad copywriter, AI social media post generator, and over 100 others. Many templates also support bulk content generation, and there’s also a custom AI template creator for any specific content creation needs. These tools are perfect for producing high-quality, SEO-friendly content quickly to help boost conversions for your clients.
Narrato AI Content Assistant
Narrato also offers powerful project and client management solutions, along with collaboration features, which makes it the perfect all-in-one solution for eCommerce marketing agencies.
So, to answer the question, eCommerce marketing agencies need AI because –
👉 It can process enormous amounts of data faster and more accurately than any human ever could. eCommerce marketing agencies can glean insights from customer behavior, purchase patterns, and engagement metrics in real time.
👉 It can automate repetitive tasks such as content creation, email marketing, and even customer service interactions. By cutting down on these time-consuming chores, agencies can focus more on creative work and strategic planning.
👉 It can personalize marketing efforts at scale. This level of personalization was previously unattainable with manual methods.
AI isn’t just a fancy add-on; it’s a necessity for eCommerce marketing agencies that want to stay competitive and efficient.
Practical ways for eCommerce marketing agencies to use AI
The applications of AI in eCommerce marketing are both extensive and exciting. Here are 8 practical ways eCommerce marketing agencies can leverage AI to boost productivity:
1. AI copywriter for eCommerce website content
An AI copywriter can be a game changer for eCommerce marketing agencies. It can generate high-quality, engaging website content generated in a fraction of the time it would take a human. The AI-generated content incorporates SEO best practices and also adapts to your client’s writing tone to match their brand voice. With AI copywriters, agencies can scale content production, streamline workflows, and ultimately boost their clients’ online presence effortlessly. Talk about a win-win!
Narrato’s AI copywriter makes it super easy to create content for your clients’ eCommerce websites. With a variety of AI templates, you can choose one that fits your needs. Suppose you need to write a web page copy. Simply look for the AI webpage copy/landing page template on Narrato’s AI content assistant. The tool will have you for some basic product details, target customer information, and any keywords you’d like to incorporate in the content. You can even specify the desired length of the copy. Once you fill in all the details, your copy will be ready in no time.
AI copywriter for eCommerce website copy
As you can see, the copy is actually ready to publish right away. It also structures the content in a way that would perfect for an eCommerce website. However, make sure that you always review AI-generated content before hitting publish, to ensure correctness and accuracy.
In the image above, we’ve only shown how you can use AI to create a web page copy. With Narrato’s AI copywriter, you can do a lot more: tailor your content to AIDA, BAB, or PAS formats, create catchy headlines and CTAs, write customer case studies, brainstorm product and business names, and the list goes on.
Also read: How to Use AI Copywriter to Speed Up Your Website Development Projects
2. AI bulk product description generator for well-written descriptions
Writing product descriptions for your client’s website can be a time-consuming task, especially when they have tons of items in their eCommerce store. An AI product description generator can streamline this process by generating well-written descriptions for multiple products at once. The AI also optimizes these descriptions with relevant keywords to attract more visitors. Using AI for this task in your eCommerce marketing agency can help save time, while also enhancing the uniformity and appeal of product listings across the board.
For creating product descriptions in bulk, simply upload a CSV file containing all the product details. You’ll then get the descriptions as a downloadable file.
AI-generated product descriptions in bulk
For clients with fewer products, you can create descriptions for each product individually. Just input some key details about the product, and let the AI work its magic.
AI-generated product description on Narrato
Running an eCommerce marketing agency means you’ll need to write lots of product descriptions regularly. That’s why it’s crucial to add an AI product description generator to your toolkit.
Also read: How to Use an AI Product Description Generator
3. AI blog writer for eCommerce marketing blog
Blogs are essential for driving organic traffic to your client’s eCommerce website. A consistently updated blog will improve the site’s search engine rankings, while also establishing the company’s brand identity. Blog posts are a great way to share valuable info about your products, market, and industry with potential customers. If you read our content marketing case study on Etsy, you’ll the role of a well-maintained blog in eCommerce marketing.
Here’s the thing – Writing blog content often takes time because it often tends to be long-form content. To keep your blog active, an AI blog writer can be a great help. With AI’s assistance, you can create this content twice as fast, and get more time to focus on other crucial tasks in the marketing strategy.
Narrato’s AI blog writer can assist you in various ways. With the AI topic generator, you can come up with blog topics easily. Other AI templates can help in creating blog outlines, intros, main sections, and conclusions. Narrato also has an AI long blog article generator that creates entire articles or buyer guides from a keyword, topic, SEO brief, or specific references.
Here’s an example of a blog generated using references –
⬇️ ⬇️ ⬇️
AI-generated long blog article
We just got an 1800-word article created by AI, and the content is pretty good quality, as you can see. Our next steps are to review it, make minor changes, run a plagiarism check, and then publish it straight from the platform. The editing process is pretty easy too, thanks to handy AI tools like the AI text expander, text simplified, and others.
Also read: How to Create SEO Blogs Under 15 Minutes Using an AI Writer
4. AI ad generator for high-converting ad copy
Creating high-converting ad copy isn’t just about catchy phrases; it’s about understanding your client’s audience and what drives them to take action. When ad copy hits the mark, it turns casual browsers into loyal customers. For eCommerce marketing agencies, mastering this art means delivering measurable results, enhancing client satisfaction, and securing long-term partnerships.
Crafting ad copy may not always be time-consuming, but it certainly demands some copywriting expertise. The challenge lies in delivering your message and showcasing your product’s value in just a handful of words. You either need to be an excellent copywriter yourself or hire someone who is. Another option is to use a reliable AI ad copy generator, which can create your ad copy using some basic product details.
AI-generated Ad copy
Whether it is for social media ads, PPC campaigns, or Classifieds, Narrato AI has an template for creating tailored messaging. The beauty of AI ad generators is that it can create multiple variations of ad copy at scale, allowing for easy A/B testing to determine the most effective messaging.
Also read: How to Use an AI Ad Generator
5. AI social media post generator to promote products on social
Social media is a critical touchpoint for eCommerce businesses to engage directly with customers. Clients will appreciate it when you use clever strategies, engaging posts, and snappy ads to keep their brand at the forefront of customers’ minds. AI can play an important role in this process.
An AI social media post generator can craft posts that are optimized for each platform (Facebook, Instagram, or Twitter) using only a website link, theme, or notes. It can also repurpose existing content, creating new posts with the right hashtags, emojis, and images. Whether you need a promotional post, meme, a holiday message, a Twitter thread, or anything else, this tool can help with it all.
AI-generated holiday post for social
Also read: How to Use an AI Social Media Post Generator
6. AI image tools to optimize product photography
Visuals are key in eCommerce marketing, and AI can assist in creating high-quality graphics for use in various promotional materials. An AI image generator can produce unique images using simple text descriptions. You can also generate these AI images in different styles like cartoons, photographs, oil paintings, and more.
AI-generated image
Also read: How to Use AI Image Generators for Best Results
You might also want tools to enhance your clients’ product photos to capture every detail beautifully. High-quality images build trust and convey professionalism, which can attract more potential buyers. AI-powered photo enhancement tools can automatically adjust lighting, color balance, and sharpness to make product photos look professional and appealing.
Packshot Pro is an image editor specifically designed for eCommerce businesses. It can automatically enhance your product photos according to the image requirements of individual e-commerce platforms. It can upscale images to 4 times their original size, adjust the exposure to bring out the perfect lighting, remove any blemishes, and fine-tune the colors to make your pictures truly pop. Whether you‘re selling on Amazon, eBay, or your own website, our AI-powered tools will help you get the most out of your product.
Packshot Pro
7. AI video generator for eCommerce marketing videos
When building an eCommerce store’s online presence, it’s important to think about video marketing. Many buyers use YouTube and other content platforms for research, so you can create video reviews, product videos, video guides, and other content to catch their interest.
AI can help in video production too. With Narrato’s AI video script generator, you can get a video script in just seconds.
Narrato AI video script generator
Once you have your script, you can easily create a video using AI visual content tools like Synthesia, Canva, or InVideo. Tools like Synthesia and InVideo even offer the option to repurpose your script into videos.
Also read: How to Use an AI Video Script Generator
8. AI content enhancement tools for improving content quality
Sometimes, your clients would come to you with the request of refreshing some of the old content. When you’re juggling multiple campaigns, the idea of working on old content can feel scary. Luckily, AI can lend a hand here too. Narrato offers many content optimization features that can be useful here.
Take the AI paraphraser, for example. This AI tool on Narrato can be useful for rewriting content to enhance its flow or make it easier for your audience to read. Additionally, there are AI content improvers is the AI content improver that tailors content to better suit your brand’s tone of voice.
AI Content Improver
These AI-powered content enhancement tools can save you valuable time, making it easier to update old content.
Tips for eCommerce marketing agencies to maximize productivity
One of the best ways for eCommerce marketing agencies to maximize productivity is by leveraging AI tools to automate repetitive tasks. But we’ve already covered that. Here are some more strategic practices eCommerce marketing agencies can use to boost their productivity and drive better results for their clients.
1. Develop a content calendar to plan campaigns in advance
Planning is key in eCommerce marketing, and there’s no better tool for ensuring consistent and strategic content delivery than a well-structured content calendar. A content calendar helps your team keep track of what needs to be published, when, and on what platforms. This proactive approach allows you to plan around key shopping dates and promotional periods, adjust strategies in advance, and avoid last-minute rushes that can lead to errors and omissions.
Start by mapping out major holidays, sales cycles, and relevant industry events. Then fill in the gaps with regular content that engages and informs your target audience. This keeps your content strategy organized and also provides a framework for the creative process, making it easier to brainstorm and assign tasks. This forward-thinking tactic enhances productivity by dividing the workload evenly across your team and timeline.
2. Repurpose existing content into different formats
Creating content from scratch is time-consuming. eCommerce marketing agencies can maximize their resources by repurposing existing content across multiple formats. For instance, a well-received blog post can be transformed into a series of social media posts, an infographic, a newsletter feature, or even a video. Each format appeals to a different segment of your audience and extends the life and reach of your original content. You can use an AI content repurposing tool to make this process a lot simpler.
3. Use marketing automation tools to automate marketing campaigns
Leveraging marketing automation tools from email automation to automated invoice processing is a game-changer for increasing productivity in any eCommerce marketing agency. The key benefits include improved customer segmentation, personalized marketing messages, and timely interactions with prospects and customers. Automation ensures consistency in your marketing efforts and helps in delivering a more personalized customer experience based on user behavior and preferences.
Some popular marketing automation tools include HubSpot, Marketo, and MailChimp. Each offers unique features, so choose one that best fits your agency’s needs and the needs of your clients.
4. Track performance metrics with analytics tools
To truly maximize productivity, it’s essential to understand what’s working and what isn’t. This is where analytics tools come in. They provide detailed insights into your marketing campaigns and can help you make data-driven decisions to optimize performance. Regularly reviewing key performance metrics not only helps in fine-timing campaigns but also in identifying successful elements of campaigns that can be applied to future efforts. This continual improvement cycle can significantly enhance your agency’s productivity over time.
5. Perform A/B testing to improve marketing campaigns
A/B testing, or split testing, is another powerful approach to enhance marketing productivity by identifying the most effective elements of the campaigns. By comparing two versions of a webpage, email, or ad, you can see which one performs better and make data-backed decisions on what elements to use in your future campaigns.
The tests can be as simple as comparing two different email subject lines to see which generates a higher open rate, or as complex as testing two entirely different layouts of a landing page to check which one has better conversion rates.
A/B testing helps refine your marketing efforts and reduces time wasted on less effective methods, ensuring that your campaigns are as successful as possible. Remember, even small changes, tested methodically, can lead to substantial improvements in campaign performance and efficiency.
Wrapping up
Having AI in the toolbox can truly transform how ecommerce marketing agencies operate. By automating routine tasks, AI tools empower teams to work smarter, not harder. With more time freed up from mundane tasks, marketers can focus on strategy, creativity, and building meaningful customer relationships.
As we move forward, the integration of AI in eCommerce marketing isn’t just an option; it’s becoming a necessity for those aiming to thrive in a digital-first market landscape.
