It’s been over 25 years since Bill Gates coined the phrase “Content is King,”—which is still relevant and holds immense significance to this date. If done rightly, great content attracts users and helps build online credibility.
Research suggests that 56% of content marketers agree that blogging is effective, and 10% say it generates the most significant Return On Investment (ROI).
However, as a content marketer—one of the biggest mistakes you can make is posting irregular content or creating random and irrelevant content just for the sake of it. Creating content—be it blog posts, email newsletters, or social media posts isn’t the real challenge. But, keeping track of the content you post, its frequency, platform, and timing—yields the best results and builds successful content agencies.
This is why editorial calendars are a marketer’s superpower. It helps align your content and marketing teams and work together in an effortless and organized manner.
It provides a visual workflow and bird’s eye view of your entire content process and marketing initiatives—from the type of content and upcoming content themes to outline creation guidelines, platforms to publish the content and deadlines.
This article shares ten types of editorial calendar tools you can use to facilitate your content creation and marketing efforts.
Top 10 Editorial Calendar Tools To Use In 2022
An editorial calendar is a perfect collaboration tool for content creation, ideation, and promotion. So, whether you’re an agency owner or a social media manager—an editorial calendar can be a lifesaver for your business. Here are some of the best editorial calendar tools or software you can choose from based on your needs.
1. Narrato WorkSpace –
Narrato is an advanced tool that helps collaboratively bring your entire content process and workflow to one place for content planning and publishing.
You can easily collaborate with team members like writers, editors, creators, and stakeholders to assign, track, and deliver tasks on a single platform. It lets you create flexible folders, track project status, and even create multiple content briefs and items at one go. What’s great about their content calendars is that each project can have it’s own, which lets you manage your creation and publishing schedule by different channels.
What makes this calendar unique from others is its advanced content editor, which offers a content grammar checker tool, readability checks, plagiarism checks and provides structuring suggestions to improve content quality.
Moreover, you can save and publish content to WordPress straight from this calendar—and you’ll soon be able to do so with social media platforms as well.
Best suited for: Content marketing teams, digital agencies, web design agencies, bloggers, and website developers.
Price: Narrato pricing includes a free plan for individual content creators and teams just getting started. Paid plans, with a host of advanced content planning, creation and workflow management features, start at $8 per user per month.
2. HubSpot –
Hubspot provides free editorial calendar templates or spreadsheet templates to help you manage your content team and organize the entire process—right from brainstorming ideas to finding relevant keywords.
The entire standard template includes:
- Blog editorial calendar with three different formats for Microsoft Excel, Google Sheets, and Google Calendar
- Social Media Calendar templates
- Content editorial calendar templates
These templates are extremely customizable, and you can easily use them for planning and organizing digital marketing content for websites and social media. Moreover, it also comes with written instructions for each template added with expert blog management tips to maximize your efficiency.
Best suited for: Agency owners—to manage large content projects and freelancers to manage multiple clients and content.
3. Trello –
Trello is one of the most attractive, easy-to-use, and agile content management applications that teams and agencies use to manage multiple projects.
You can create multiple Trello boards to handle different teams or clients. And its flexible and highly customizable features let you add assignment cards, monitor due dates, handle activity logs, add to-do lists and advanced checklists—eliminating the constant back-and-forth.
Overall, Trello is one of the best editorial calendars—making it extremely easy to get a comprehensive calendar view of your timeline and keep your content process on track.
Best suited for: Individuals, teams, and agency owners.
Price: Free, but the paid plan starts with $5/month.
4. Monday.com –
Monday.com is an ideal collaborative editorial calendar to plan, manage, and organize your teams—right from marketing, IT, sales, CRM to software development and HR.
It lets you add tasks with different priority statuses, assign tasks, add due dates, and view the data in timeline and calendar views. It’s a perfect tool for team planning, which also provides a glance at your team’s week to analyze who’s doing what and what’s the priority.
For instance, you can assign email marketing copy as the top priority of the month over other tasks and mark it as a priority.
Moreover, it also offers seamless integration with other calendar apps like Google Calendar to get an overall task overview at a single place for efficient management.
Best suited for: Individuals and agencies for efficient task scheduling.
Price: Free, but the paid plan starts at $8/seat/month.
5. Asana –
Asana is perfect for project management workflows and allows you to manage an unlimited number of projects in a flexible and collaborative way.
You can view the calendar with:
- A list view: To assign tasks to individuals, organize them in a list, and add priority status and due dates.
- Timeline: To get a complete overview of all the tasks and manage unscheduled, overlapping, and dependent tasks for better productivity.
- Boards: Similar to Trello, these boards make it easy for your team members to focus on individual tasks at hand.
Asana also comes with over 200+ integrations like Salesforce and Jira Cloud—allowing you to extend the app’s functionality for efficient team coordination and collaboration.
Best suited for: Individuals and digital agencies.
Price: Free, but the paid plan starts at $10.99/month.
6. Loomly –
Loomly is an advanced editorial calendar tool that allows you to collaborate with your team members to organize, measure, and publish content. It positions itself as a brand management platform—allowing you to build a robust content workflow to stay ahead of the competition and foster your brand success.
Its advanced features allow you to post content ideas, manage assets in the content library, ensure post and ad mockups, seek approval from team members, leverage automated publishing, and measure your success through advanced analytics.
It’s also an excellent tool for creating and posting social media posts and driving social media ads and campaigns.
Best suited for: Individuals, agencies, SMEs, and large corporations.
Price: The base plan starts at $29/month and $312/year.
7. Airtable –
This editorial calendar comes with pre-made templates and a clean design to help you build customized content management systems.
It helps manage complex workflows and is an effective tool for team collaboration—allowing each member to view the calendar from multiple views, like the gallery, grid, calendar, or Kanban. Moreover, it automates workflows and processes by triggering notifications like due dates to streamline redundant work.
You can also integrate tools like Slack and Hootsuite to keep all your processes in sync across multiple teams.
Best suited for: Business teams, individuals, and agencies.
Price: Free, but the paid plan starts at $12 (billed monthly) and $10/seat/month (billed annually).
8. Evernote –
Evernote has a seamless interface and is the best note-taking tool to organize content ideas and schedule tasks for different team members.
It’s quite easy to add images, PDFs, audio files, and documents to your text – making the notes more useful for your teams. One of its best features is the indexing feature—which makes it easy to search texts in notes, emails, and images. Also, you can easily access notes offline and sync them across multiple devices.
Like Trello—it’s a perfect task management tool that allows you to schedule due dates, reminders, and flags to maximize productivity and avoid missed deadlines. Moreover, you can also connect it with your Google Calendar and organize your content calendar into hourly, weekly, and monthly logs.
Best suited for: Content managers, individuals, and website administrators.
Price: Free, but the paid plan starts at $3.33/month.
9. CoSchedule –
CoSchedule is a versatile and affordable editorial calendar—best for viewing, sharing, organizing, and scheduling your content management and marketing processes.
Whether you wish to organize blog content or social media templates—this is an excellent tool to coordinate these tasks with your team members and manage multiple freelancers.
One of its top features is the custom views—allowing you to share the “read-only” calendar view with your team. Another top feature is the ReQueue feature—which reshares your top-performing content at the right time to maintain consistency and drive engagement.
Best suited for: Individuals, content marketers, and agencies.
10. SproutSocial –
SproutSocial is a comprehensive editorial calendar and content management tool—best for content scheduling and publishing.
It provides an effective visual blueprint of your calendar—allowing you to organize content across roles, campaigns, and networks and maintain oversight from a centralized hub. Moreover, its automated feature lets you queue posts to schedule them for future automated posting.
It also supports the social media content calendar, reviews competitors’ profiles, and finds the best time to post content on numerous social media platforms to drive engagement. Hence, besides an editorial calendar—SproutSocial is an outstanding tool for strong social media management.
Best suited for: Teams, practitioners, and agencies.
Price: $89 per user/month (billed annually) and $99/user/month (billed monthly).
It’s safe to say that an editorial calendar is one of the most critical and valuable tools for marketers and writers. It makes content creation, scheduling, rescheduling, assigning, organizing, and publishing a breeze—whether you’re an agency owner or a content marketer.
So, ensure to analyze your needs and choose a relevant editorial calendar from the list mentioned above to win your content marketing game in 2022. Good luck!
Author: Alex Garcia is a content editor and writer at Writers Per Hour. She enjoys writing (and reading) about small business marketing, entrepreneurship, and design. When she’s not writing, she’s probably learning a new skill.