Author :All posts by Akshita

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YouTube is the reigning champion among video streaming platforms for more than a decade now. It boasts of more than 2 billion monthly users worldwide, and together, these users watch around 1 billion hours of videos every day! When there is such a huge scope for audience engagement on this platform, there are bound to..

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If creating content is hard, managing content is even harder. When you have to juggle multiple campaigns, projects, and teams at the same time, keeping everything in order seems like nothing less than a nightmare. You can end up making silly mistakes in the content process that could’ve been easily avoided, if only you had..

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For SaaS companies, content marketing provides a way to fill the sales funnel with qualified leads. Of course, the primary purpose is always to communicate valuable and important information to the customers. But SaaS companies like Marketo understood the importance of communicating this information in a way that turns the target audiences into prospects, and..

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Most SaaS marketers would agree that content is the main driver of growth. But how you create this content is just as important. You might be publishing quality blogs for your audience, staying on top of your social media content, providing the audience with useful resources, and still seeing little to no conversions. What am..

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For many marketers today, keyword research IS market research. It helps you find the right terms to include in your content, which ultimately helps you rank better on the SERPs. Without efficient keyword research, it would be like throwing darts in the dark. It’s hard to know whether you’re hitting the targets with your content..

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The content space is crowded. There’s no doubt about it. In fact, there are more than 500 million blogs live on the web today. When there’s so much content available on the web, the audience is quick to move to other resources when they don’t find value in your content. The key lies in delivering..

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According to a HubSpot report, 82% of marketers consider content marketing to be an integral part of their growth strategy. Content marketing will always remain the best long-term strategy to build a strong relationship with your audience. To make the most out of its possibilities, it’s important to know the industry trends, winning strategies, and new-age..

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When it comes to content creation, originality is crucial. Copying someone else’s content blatantly is essentially theft of the other author’s intellectual property. Plagiarising content can negatively affect your content SEO too. This is because plagiarized content is penalized by search engines and brings down your website’s ranking. A plagiarism checker tool can help you..

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You might spend a great deal of time and effort in planning your affiliate marketing campaign, hashing out everything to the smallest detail. But creating a successful marketing funnel would not be possible without a good landing page. If designed well, a landing page can be the key to getting more visitors and more clicks. To..

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Many content marketers try to avoid mentioning their SaaS products explicitly in their content to avoid the risk of sounding too self-promotional. Up until a few years ago, SaaS content marketing was all about “being the television show and not the ad”. The focus was primarily on creating content that the audience would find interesting..