Author :All posts by Akshita

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Many content marketers try to avoid mentioning their SaaS products explicitly in their content to avoid the risk of sounding too self-promotional. Up until a few years ago, SaaS content marketing was all about “being the television show and not the ad”. The focus was primarily on creating content that the audience would find interesting..

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Creating successful content is no easy feat. It’s often challenging to determine how to create content that will resonate with the audience. According to a recent HubSpot report, creating engaging content is one of the biggest challenges for content creators and marketers today. The content creation landscape has also undergone a major shift in the..