If you want to construct a building or a structure, you would most likely follow a detailed blueprint. You would not try to “wing it” or rely solely on your instincts to build something as important as this. The same way, your content marketing team also needs a detailed roadmap to guide them when they’re..

Have you heard the saying, “Different strokes for different folks”? Well, the same goes for blog writing formats. When you start your blog, you will have a wide array of blog post formats to choose from. Each format will have its own purpose and function, and will appeal to different audiences, based on their reading..

Let’s talk content ideation 👏 If you look at how the content space operates today, you’ll realize that the success of your content marketing efforts hinges on your ability to come up with compelling ideas. The internet never sleeps, and your audience is always looking for interesting and relevant content to engage with. But supplying..

When you’ve just started your business, it’s not uncommon to try and take on everything yourself. But between managing day-to-day operations and writing compelling web and marketing copy, it can quickly get overwhelming. And the quality of your copy might not be up to mark either. Why not hire copywriters to avoid any issues altogether?..

ChatGPT, the ground-breaking AI chatbot from OpenAI has taken the internet by storm, with people finding innovative new ways to use it to their advantage. This powerful tool is capable of simulating meaningful human-like conversations to provide detailed responses to the ChatGPT prompts, making it incredibly useful for content creators, writers, and marketers. When used..

Don’t you think it’s wild just how far technology has come in the past few years? Just a few decades ago, we didn’t have smartphones, social media, or even the internet as we know it today. And now, there are intelligent virtual assistants like Alexa and Siri that do everything for us, from controlling the..

According to a HubSpot report, 82% of marketers consider content marketing to be an integral part of their growth strategy. Content marketing will always remain the best long-term strategy to build a strong relationship with your audience. To make the most out of its possibilities, it’s important to know the industry trends, winning strategies, and new-age..

Consumers today are no strangers to visual effects (VFX) and computer-generated imagery (CGI), the technology that has made it easier to create realistic images that increase the sense of immersion. It is because of these new-age tools that we’ve been able to enjoy some of our favorite movies, like Avatar and Jurassic Park. While these..

Let’s talk about demand generation. Generating demand for products/services has always been an important part of marketing and sales. But the actual process of demand generation has changed significantly over the years. It is no longer dependent on one-way communication with the audience. The digital boom has made it possible to engage the audience in..

A strong presence on search engine results pages (SERPs) is everything in today’s market. Businesses know that when users want a solution to a problem or pain point, the first place they go looking is Google (or any other search engine). So, you have to be there among the top results when they come looking..