Gather Content vs Narrato - Gather Content Alternative for Content Workflow

Your GatherContent Alternative with AI Superpowers - Narrato

Leverage AI and automation at each stage of content creation with this powerful alternative to GatherContent

Trusted by

Chargebee Logo Preplay Logo Rocketlane Logo customer globalx customer mastercontrol Park+ Logo Schgroup Logo Pearler Logo Zepto Logo safe systems Advance Recovery Logo Dreamstime Logo Goaway Logo Goaway Logo Lumbar Logo Parkinsons Foundation Logo Straumann Logo Qwilr Logo Chargebee Logo Preplay Logo Rocketlane Logo customer globalx customer mastercontrol Park+ Logo Schgroup Logo Pearler Logo Zepto Logo safe systems Advance Recovery Logo Dreamstime Logo Goaway Logo Goaway Logo Lumbar Logo Parkinsons Foundation Logo Straumann Logo Qwilr Logo


Gather Content

Content project & workflow management

Content collaboration & team management

Manage writers, freelancers and freelancer payment

Workflow and publishing automation

AI Content Autopilot

100+ AI tools & templates including in-line AI assistant for editing

SEO brief generation & optimization tools

Complete social media management suite

Custom workflows

Intuitive UI & ease of use

Why choose Narrato over Gather Content?


Effortlessly manage your content projects, processes, and team on a single platform

Organize your content with projects, folders, content calendars, and assets repository

Easily assign tasks, auto-notify team members, and track progress

Create style guides and reusable content templates, and apply them as default to projects

Create custom workflows and automate them to align with the way your team works


Streamline content collaboration and team communication

Make content better with contextual feedback and comments right where they're needed

Collaborate seamlessly with tracked changes and suggestions

Share content tasks with comment access to gather feedback from clients and other stakeholders

Multiple user roles with access control, freelancer management and freelancer payment reports

content-collaborate-1600w (1).avif

Get great content created faster with dedicated AI tools and templates

Tons of pre-built AI templates for content creation, planning, optimization and repurposing

Content creation on autopilot with AI Content Genie for social media and blog posts

Freedom to create your own AI templates with bulk generation options

In-line AI assistant for instant content tweaks and editing

AI chat for more flexible content research and creation


Create high-performing content optimized for search in a snap

Automated SEO content briefs generated by AI for any topic or theme

Keywords, questions, to answer, references, structuring suggestions, SEO score, and more

AI keyword search tool to find the most relevant, high-volume keywords for your content

In-line AI assistant for paraphrasing, rewriting, simplifying, shortening, and improving text


Our customers are our biggest fans

Site Smart Marketing

"The integration of AI, which automatically aligns content with our brand tone, has been transformative."

Avatar Kira Krostag

"The workflow automation features and the user-friendly interface are what we love most about Narrato. Narrato is highly practical and helps us stay organized, informed, and up to date at all times."

Avatar Mildred C

"You folks are the Berkshire Hathaway of content management - and we don't give that compliment out lightly."

Avatar Thomas Derricott
The Whitfield Group

"The Narrato platform is simply AMAZING. I have fallen in love with this platform and am already using it with several clients and content providers. I have been looking for an affordable, feature-rich platform that is easy to use. This product fits the bill perfectly, boasting a super intuitive interface and easily-accessible platform, with cool AI tools and features that really are incredible. Best of all, my clients find Narrato very easy to access and use – which is a huge win. 5 stars go to Narrato for creating such an incredible tool."

Avatar Gemma G

"The AI content generator and improver helped us focus our creative energies on work that matters. The AI content brief generator and ideation assistant has greatly reduced the time to get the content briefs to the writers."

Avatar Kirthika S

"Narrato is a lifesaver. I love the SEO content brief feature. It became easier for me to optimize the articles that I write. Love Narrato!"

Avatar Lexin-Ann Morales

"Narrato publishing automation is a life saver. It has saved us so much time, reduced manual error and streamlined the entire process. Narrato team provided excellent support to achieve this."

Avatar Saumil Shah

"My team and I love that we have one place where we can log into and stay up to date on action items that need to be completed. We can store all our newsletters, social media posts, and marketing initiatives on Narrato and leave feedback for one another without having to use email."

Avatar Jared H

"Narrato has become our go to place for content. The combined content creation service + workflow software offering is a perfect solution - takes the pain out of fuelling your content marketing engine."

Avatar Roy Nallapeta

"Narrato helps me a ton with content generation with their AI Assistant when I'm stuck. It makes me more productive at my job."

Avatar Pranav Manjrekar

Transform the Way You Create and Publish Content with Narrato

Get Started Free Get a Demo


Narrato is different from GatherContent in many ways, but most notably in terms of the range of AI tools and features that it offers. Narrato has over 100 AI tools and templates for content creation, planning, and repurposing. It has powerful SEO content creation tools. Narrato also has over a pioneering AI content autopilot that can create social media posts and blog posts automatically from a website URL, week after week. Apart from this, Narrato has strong project and workflow management features, team management and collaboration features, and publishing automation tools too, making it a complete content workspace. GatherContent, on the other hand, focuses mostly on streamlining content creation with very few AI capabilities. It is more of a content management solution for businesses. So when it comes to GatherContent vs Narrato, it's safe to say Narrato is one of the more feature-rich GatherContent alternatives.
Yes, both Narrato and GatherContent allow customization of content workflows. You can design workflows to fit your team's content creation process and monitor progress through each stage. Narrato also allows you to automate your workflows, triggering certain actions by simply changing the workflow status on a task.
Both offer excellent collaboration features, Narrato and GatherContent both provide collaboration tools including inline comments, version history, content status, and approval workflow which support team communication and collaboration better. Narrato also gives you messaging options and lets you automate notifications to team members at different workflow stages. Plus, it has freelancer and client management features too, allowing you to bring all your stakeholders to one platform - great for marketing agencies and enterprises.
Both platforms offer good integration capabilities. Narrato offers integration with widely-popular social media platforms like Facebook, Instagram, and LinkedIn as well as CMSes like WordPress and Webflow for one-click publishing. It also allows you to build custom integrations with any other app or CMS using the API or Zapier. GatherContent also offers CMS integration such as WordPress, Drupal, and Sitecore, to help you publish directly to your website.
While both platforms are primarily designed for content creation and management, they do have project management features like task assignment and tracking, workflow management, and team collaboration. Narrato serves as an all-in-one content project management and team management platform, with content planning features, easy progress monitoring, and more. GatherContent also helps with project management to some extent.
Yes, both Narrato and GatherContent offer a visual content calendar to plan your content schedule, assign tasks, and manage deadlines more effectively.
GatherContent is now a part of the Bynder toolkit, and is available under Bynder's custom pricing plans for which you need to get a quote. Narrato, however, is a very cost-effective solution starting at just $9 per user per month for the Pro annual plan.
Both platforms provide extensive customer support, although their modes may vary. Narrato offers 24/7 live chat support, email support, a knowledge base, video guides, case studies, and blogs for self-help, as well as onboarding support and demos conducted by the support team. GatherContent also has chat and email support and provides a comprehensive knowledge base along with webinars and training sessions.
Yes, both Narrato and GatherContent do offer trial versions. This allows prospective users to explore the platform and its features before making a financial commitment.