A good content marketing campaign and a not-so-great one are decided even before the content is created. The success of your content marketing campaigns relies not just on the quality of content or the distribution channels you choose but on the entire process, starting right from content planning. Content planning is one of the most..
Managing your content operations is tough and it becomes all the more challenging if you have a remote or distributed digital marketing team. Thankfully there are tools and platforms that make content project management easier. One such popular content operations software is GatherContent. It provides a central, collaborative platform for your team to work on..
It’s been over 25 years since Bill Gates coined the phrase “Content is King,”—which is still relevant and holds immense significance to this date. If done rightly, great content attracts users and helps build online credibility. Research suggests that 56% of content marketers agree that blogging is effective, and 10% say it generates the most..
If design is the body, content is the soul of a website. Content plays a crucial role in converting leads into customers and making a website SEO friendly. For web design and web development agencies, a major challenge often ends up being gathering content from clients or copywriters to add to the website. This leads..
Like most other things in life, starting out is usually the toughest part of the content creation process too. If you want your content creators to really deliver content that packs a punch, the first thing they will need is a solid content brief. You have some ideas of what your content should read and..
Background and The Problem Content Agency Profile: The agency serves global clientele with thousands of customers in its portfolio. They offer content creation services for websites, blogs, social media, and other internal and external publishing channels for companies. The Problem: The agency creates and delivers thousands of content pieces to its clients every month. To handle..
Content creation processes are getting increasingly complex. Content creation involves a number of collaborators and stakeholders, and to get good result from the content created, you also need a lot of investment in content planning and optimization. So we asked businesses and content marketers – how do they manage these complexities and build content to..
You can share public links of your content with others from Narrato Workspace. The viewers of the content won’t require to log in – similar to Google Doc Share links. The public content links are particularly useful when you are sharing content with partners or external stakeholders, who are not going to be added to..
With the WordPress publishing integration, you can connect your WordPress blog and website accounts to save, schedule or publish content from Narrato Workspace directly. You can also copy HTML of your content from Narrato’s editor – a useful feature when publishing content on other CMSes. All you have to do is connect your blog to..
Managing a team of freelance content writers is not easy. The challenges exacerbate when your team consists of freelance writers. One reason for that is you have less control over freelance writers than you would over full-time employees. That’s why you must know how to manage freelance writers effectively. Are you planning on starting a..