Managing a team of freelance content writers is not easy. The challenges exacerbate when your team consists of freelance writers. One reason for that is you have less control over freelance writers than you would over full-time employees. That’s why you must know how to manage freelance writers effectively. Are you planning on starting a..

With the increasing importance of content marketing in today’s digital landscape, having a streamlined workflow is essential to ensure that the right content is produced and delivered to the right audience at the right time. A content workflow involves several stages: ideation, creation, editing, review, approval, and distribution. Proper workflow management can help content teams..

If creating content is hard, managing content is even harder. When you have to juggle multiple campaigns, projects, and teams at the same time, keeping everything in order seems like nothing less than a nightmare. You can end up making silly mistakes in the content process that could’ve been easily avoided, if only you had..

When you talk about SEO, what’s the first thing that strikes your mind? If you’re a marketer or a content creator, it has to be content. There are many sides to search engine optimization, including technical SEO, but the role of content is central and crucial in building a well-rounded SEO strategy. So when you..

A good content marketing campaign and a not-so-great one are decided even before the content is created. The success of your content marketing campaigns relies not just on the quality of content or the distribution channels you choose but on the entire process, starting right from content planning. Content planning is one of the most..

Managing your content operations is tough and it becomes all the more challenging if you have a remote or distributed digital marketing team. Thankfully there are tools and platforms that make content project management easier. One such popular content operations software is GatherContent. It provides a central, collaborative platform for your team to work on..

As a content marketer, one of the biggest mistakes you can make is posting content irregularly or creating random and irrelevant content just for the sake of it. Creating content quickly isn’t the only challenge. Keeping track of the content you post, its frequency, platform, and timing is equally taxing. Consistency with content creation yields..

If design is the body, content is the soul of a website. Content plays a crucial role in converting leads into customers and making a website SEO-friendly. For web design and web development agencies, a major challenge often ends up being gathering content from clients or copywriters to add to the site. This leads to..

Like most other things in life, starting out is usually the toughest part of the content writing process too. If you want your content creators to really deliver content that packs a punch, the first thing they will need is a solid content brief. You have some ideas of what your content should read and..

Background and The Problem Content Agency Profile: The agency serves global clientele with thousands of customers in its portfolio. They offer content creation services for websites, blogs, social media, and other internal and external publishing channels for companies. The Problem: The agency creates and delivers thousands of content pieces to its clients every month. To handle..