Few stories resonate as powerfully as Slack’s meteoric rise to success. Within a mere 24 hours of its launch in 2013, it attracted 8,000 users. A fortnight later, this number had almost doubled. From being snapped up by Salesforce for an astounding $27.7 billion to acquiring 169,000 paid users, Slack’s growth trajectory to become the..

What indicates a strong LinkedIn presence? If you’re thinking it’s the size of your LinkedIn network, think again. Network size alone doesn’t guarantee influence on this platform. The real measure of a strong LinkedIn presence is your voice and authority on the platform, and the best way to build that is by sharing engaging content,..

As a content marketer, you are well aware of the fact that engaging content is key, but producing this may often feel like an uphill battle. This is especially true with content like videos, where the effort and time needed for production is a lot more. Creating video content consistently, without compromising on quality, is..

When you’re scrolling through social media, you’ll come across many catchy posts pulling in likes and shares in thousands. You’re left wondering, “How do they do it?” “How are these brands consistently creating posts that perform well?” “What are they doing differently?” We’re here to let you in on the secret behind many of these..

Democratizing design, empowering millions to become their own graphic artists, and the tool that started it all – Canva. While the world was tangled in the intricate skeins of Adobe, Corel, and other complex design software, Canva emerged as a user-friendly solution to make graphic designing easier for everyone. Today, it has grown into the..

We are witnessing a resurgence of artisanal goods in the e-commerce industry today. And at the forefront of this resurgence is Etsy, a brand synonymous with creativity, craftsmanship, and community. Etsy is an e-commerce company that started as a small-scale virtual storefront for handicrafts way back in the 2000s. But it has now grown into..

Looking for an AI content generation tool to make your life easier? You’re not alone. The growing popularity of artificial intelligence(AI) has spurred a number of businesses, content creators, and marketers to embrace its transformative power in their content creation and marketing processes. According to a 2022 Persado-Coresight Research report, around 36.4% of marketing professionals..

Generative AI is the present and future of content creation. It can help you generate hyper-targeted content for your audience. But how to use generative AI to create engaging and effective content that resonates with your target audience? When you talk about generative AI, it is important to remember we are not talking only about..

Content marketing is an indispensable marketing strategy for fintech startups looking to build credibility and gain a competitive edge in today’s market. But the fintech content marketing battlefield is unlike any other. Marketing strategies for fintech companies are usually an uphill battle to stand out, gain customers’ trust and navigate the regulatory tightropes all at..

The world of marketing is ever-changing. From consumer preferences to competition to advancements in marketing technology, everything has a hand in changing our outlook and approach to marketing over time. For marketers of this generation, AI is playing an increasingly vital role in the process. AI tools for marketing and content creation are revolutionizing the..