Many content marketers try to avoid mentioning their SaaS products explicitly in their content to avoid the risk of sounding too self-promotional. Up until a few years ago, SaaS content marketing was all about “being the television show and not the ad”. The focus was primarily on creating content that the audience would find interesting..
Airtable is a SaaS company that is probably known to everyone who is familiar with project management tools. A big chunk of this success is undoubtedly accredited to the amazing products that Airtable offers. But a significant share of their popularity should also go to the Airtable content marketing strategy. Like most other successful brands..
Optimizing your content to rank in search is hard work. But thankfully, there is a very wide range of content SEO tools you can choose from today that make the job a lot simpler. Even within the umbrella of SEO tools, there are tools with different capabilities and applications to meet your every need. While..
Creating successful content is no easy feat. It’s often challenging to determine how to create content that will resonate with the audience. According to a recent HubSpot report, creating engaging content is one of the biggest challenges for content creators and marketers today. The content creation landscape has also undergone a major shift in the..
While search engine optimized content in any form can generate valuable leads, it is product-led content that has the power to convert these leads. SaaS marketing is gradually being revolutionized by this tactic and businesses are seeing great results from product-led marketing. But many SaaS marketers are still a little unsure about how their product..
Any business that invests in content marketing with certain goals and outcomes in mind, needs a content creation workflow to streamline their efforts. When every piece of content you create undergoes the same steps from planning to publishing, it ensures consistency in quality. But that’s not the only reason why most content marketing teams have..
Every single click or view that your content gets takes you a step closer to a conversion. A conversion in this case does not necessarily have to be a customer. It could mean getting a solid lead or a subscriber to your newsletter too. Whatever your goal, the best way to drive more engagement with..
A good content marketing campaign and a not-so-great one are decided even before the content is created. The success of your content marketing campaigns relies not just on the quality of content or the distribution channels you choose but on the entire process, starting right from content planning. Content planning is one of the most..
Managing your content operations is tough and it becomes all the more challenging if you have a remote or distributed digital marketing team. Thankfully there are tools and platforms that make content project management easier. One such popular content operations software is GatherContent. It provides a central, collaborative platform for your team to work on..
For many professionals in the content marketing space and beyond, Notion has become a way of life. With its many tools and capabilities, which include note-taking, document management, content calendars, project management, and many more, it has become an indispensable asset for its users. And it’s not just people in corporates who rely on Notion,..