A strong presence on search engine results pages (SERPs) is everything in today’s market. Businesses know that when users want a solution to a problem or pain point, the first place they go looking is Google (or any other search engine). So, you have to be there among the top results when they come looking..

AI content writer is the future of content marketing, and the future is now. While some people may be unaware of the benefits of using an AI writer, many businesses and individuals are already using AI writers to improve their content creation process and boost productivity. Yes, AI writers are officially a thing today, with..

AI content creation is undoubtedly a blessing for content marketers for the sheer amount of time it saves us. By minimizing the effort required to create a piece of quality content, AI content generation tools are helping content teams devote more time to strategy building and delivering value to the audience. But AI content detectors..

If you’ve been following our blog, you know we’re always advocating marketing-led growth. No business can grow in the long run without a strong marketing strategy, more particularly a content marketing strategy. But despite knowing this to be true, the content marketing team is still viewed as a separate unit that has no interaction with..

If you’re a content marketer, you know firsthand how crucial SEO is to your success. To ensure the visibility of your content on the SERPs, you might be thoughtfully choosing your content title and headers, sprinkling in keywords throughout the article, and adding the meta data. And even then, sometimes it feels like you’re shooting..

If you’re up to date about generative AI technologies, then you’re surely aware of all the buzz that ChatGPT is creating in the industry. This new generative AI tool by OpenAI has taken the world by storm and even tech giants like Google are worried it might soon replace them if they don’t up their..

Whether you’re an aspiring content writer or an established one, you would most certainly understand the power of words: a well-placed phrase can evoke powerful emotions in the reader, and a compelling opening line can set the tone for an entire blog post or article. But a good content writing process is more than just..

Blogging is undoubtedly one of the most effective ways to drive traffic and conversions, but it isn’t a cakewalk. It takes time and effort to create a good quality, impactful blog post. How much time does it take to write a blog post? An Orbit Media survey says it takes more than 4 hours to..

AI content creation is a blessing for creators and marketers. Especially now that machine learning capabilities are seeing new highs with tools like ChatGPT. AI content creation tools are changing the way we carry out content research and creation. But this content marketing boon could quickly turn sour if you’re not careful in avoiding some..

YouTube is the reigning champion among video streaming platforms for more than a decade now. It boasts of more than 2 billion monthly users worldwide, and together, these users watch around 1 billion hours of videos every day! When there is such a huge scope for audience engagement on this platform, there are bound to..