AI content creation is a blessing for creators and marketers. Especially now that machine learning capabilities are seeing new highs with tools like ChatGPT. AI content creation tools are changing the way we carry out content research and creation. But this content marketing boon could quickly turn sour if you’re not careful in avoiding some..
YouTube is the reigning champion among video streaming platforms for more than a decade now. It boasts of more than 2 billion monthly users worldwide, and together, these users watch around 1 billion hours of videos every day! When there is such a huge scope for audience engagement on this platform, there are bound to..
You’ve seen how fast people move from one trending topic to the next on the internet. Keeping up with your audience’s demands and search trends is no mean feat. Market and audience research can take up all of your time if you don’t have the right tools in your content marketing arsenal. So what do..
Without a doubt, marketing has changed from its traditional characteristics of radio ads, billboards, and flyers targeting the end user with a product or service to more creative methods, including content marketing. However, for most companies, content marketing is still a new beast so having a few content marketing metrics to track what is working..
For SaaS companies, content marketing provides a way to fill the sales funnel with qualified leads. Of course, the primary purpose is always to communicate valuable and important information to the customers. But SaaS companies like Marketo understood the importance of communicating this information in a way that turns the target audiences into prospects, and..
As bloggers, we often get so drawn into the rush and excitement of creating new content that we forget how valuable our old blog posts are. Tremendous time and effort go into creating a blog post and if you are not keeping your old posts alive, you are not leveraging your blog content fully. Updating..
When you talk about SEO, what’s the first thing that strikes your mind? If you’re a marketer or a content creator, it has to be content. There are many sides to search engine optimization, including technical SEO, but the role of content is central and crucial in building a well-rounded SEO strategy. So when you..
Most SaaS marketers would agree that content is the main driver of growth. But how you create this content is just as important. You might be publishing quality blogs for your audience, staying on top of your social media content, providing the audience with useful resources, and still seeing little to no conversions. What am..
The content publishing process seems like one of the simpler steps in your content workflow. But irrespective, most content marketers spend more than 20 minutes on the publishing process. From copying and pasting content from your document editor to your CMS, ensuring the formatting is right, to finally hitting the publish button, a lot of..
For many marketers today, keyword research IS market research. It helps you find the right terms to include in your content, which ultimately helps you rank better on the SERPs. Without efficient keyword research, it would be like throwing darts in the dark. It’s hard to know whether you’re hitting the targets with your content..