If creating content is hard, managing content is even harder. When you have to juggle multiple campaigns, projects, and teams at the same time, keeping everything in order seems like nothing less than a nightmare. You can end up making silly mistakes in the content process that could’ve been easily avoided, if only you had..
The content space is crowded. There’s no doubt about it. In fact, there are more than 500 million blogs live on the web today. When there’s so much content available on the web, the audience is quick to move to other resources when they don’t find value in your content. The key lies in delivering..
Optimizing your content to rank in search is hard work. But thankfully, there is a very wide range of content SEO tools you can choose from today that make the job a lot simpler. Even within the umbrella of SEO tools, there are tools with different capabilities and applications to meet your every need. While..
Any business that invests in content marketing with certain goals and outcomes in mind, needs a content creation workflow to streamline their efforts. When every piece of content you create undergoes the same steps from planning to publishing, it ensures consistency in quality. But that’s not the only reason why most content marketing teams have..
A good content marketing campaign and a not-so-great one are decided even before the content is created. The success of your content marketing campaigns relies not just on the quality of content or the distribution channels you choose but on the entire process, starting right from content planning. Content planning is one of the most..
Managing your content operations is tough and it becomes all the more challenging if you have a remote or distributed digital marketing team. Thankfully there are tools and platforms that make content project management easier. One such popular content operations software is GatherContent. It provides a central, collaborative platform for your team to work on..
As a content marketer, one of the biggest mistakes you can make is posting content irregularly or creating random and irrelevant content just for the sake of it. Creating content quickly isn’t the only challenge. Keeping track of the content you post, its frequency, platform, and timing is equally taxing. Consistency with content creation yields..
Like most other things in life, starting out is usually the toughest part of the content writing process too. If you want your content creators to really deliver content that packs a punch, the first thing they will need is a solid content brief. You have some ideas of what your content should read and..
Background and The Problem Content Agency Profile: The agency serves global clientele with thousands of customers in its portfolio. They offer content creation services for websites, blogs, social media, and other internal and external publishing channels for companies. The Problem: The agency creates and delivers thousands of content pieces to its clients every month. To handle..
Content creation processes are getting increasingly complex. Content writing involves a number of collaborators and stakeholders, and to get good result from the content created, you also need a lot of investment in content planning and optimization. So we asked businesses and content marketers – how do they manage these complexities and build content to..