Category :Blog content

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A good content marketing campaign and a not-so-great one are decided even before the content is created. The success of your content marketing campaigns relies not just on the quality of content or the distribution channels you choose but on the entire process, starting right from content planning. Content planning is one of the most..

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Product-led growth is more than just a buzzword in the world of SaaS marketing today. If you have been doing your research on how SaaS companies market their products, you would have come across product-led content very often. Product-led content marketing is an approach to content marketing where the product is effortlessly intertwined with the..

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Having a good grasp of grammar is an essential quality of a good writer. However, even the most trained writers and content creators often end up making grave grammar mistakes. Grammatical errors can slip by easily, especially when you are editing the content yourself. They can pull down the quality of your content and leave..

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The content you publish online speaks loads about your brand and business. Without putting in the effort to achieve brand consistency, it could be hard to win your audience’s trust and build credibility for your content. There is so much content out there that if you don’t guide your content writers to infuse the brand..

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Today, when you search for ‘best project management platforms’ on Google at least 5 of the top 10 resources that appear, mention ClickUp. It’s hard to believe that this SaaS company was only founded some five years back. Such speedy growth is only possible if you’ve done almost everything right – including content marketing –..

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When you sit down to write a new blog post, what is the first question that comes to your mind? If you’re a seasoned content marketer, it is probably – what are we writing and who are we writing for? Knowing who your audience is and what they want to read about is paramount in..

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When you talk about a killer content marketing campaign, what is the first name that comes to your mind? For most of us in the content world, it is probably HubSpot. You run a quick Google search on anything content creation and marketing, and there is at least one HubSpot article among the top 10..

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Content is proving to be the king of marketing year after year, with content marketing industry posting double digit growth yet again in 2021. And with people glued to their screens, content consumption is also on a massive uptrend. All this is music to a content marketer’s ear. What isn’t is the fight for the..

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Like most other things in life, starting out is usually the toughest part of the content creation process too. If you want your content creators to really deliver content that packs a punch, the first thing they will need is a solid content brief. You have some ideas of what your content should read and..

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What is content creation? Content creation refers to the process of content planning, development, optimization and publishing. The content creation process can have a number of steps depending on the size and complexity of the content development operations. Content creation purposes can vary greatly too – for example – content marketing, internal company communications, sales..