A strong presence on search engine results pages (SERPs) is everything in today’s market. Businesses know that when users want a solution to a problem or pain point, the first place they go looking is Google (or any other search engine). So, you have to be there among the top results when they come looking..
AI content creation is undoubtedly a blessing for content marketers for the sheer amount of time it saves us. By minimizing the effort required to create a piece of quality content, AI content generation tools are helping content teams devote more time to strategy building and delivering value to the audience. But AI content detectors..
If you’ve been following our blog, you know we’re always advocating marketing-led growth. No business can grow in the long run without a strong marketing strategy, more particularly a content marketing strategy. But despite knowing this to be true, the content marketing team is still viewed as a separate unit that has no interaction with..
Whenever the question – ‘What is the best AI writer?’ – arises, you have to have Copy.ai somewhere near the top of the list. Copy.ai is an exceptionally efficient AI writing tool that helps you create content for your blog or website significantly faster. This is probably why industry giants like Microsoft and eBay trust..
Content is at the front and center of marketing today, and some companies truly understand its potential in brand-building and business growth. Rocketlane is one such company that has established itself as a thought leader in its industry with its informative and fresh content. This SaaS platform has grown to achieve immense popularity not only..
A compelling piece of content can convince readers to take a specific action. For example, if you read a great climate change article, you may be compelled to take the metro the following day. If you’ve read an article about health, you may be enticed to try keto. Similarly, you can use quality content to..
If you’re up to date about generative AI technologies, then you’re surely aware of all the buzz that ChatGPT is creating in the industry. This new generative AI tool by OpenAI has taken the world by storm and even tech giants like Google are worried it might soon replace them if they don’t up their..
You may find dozens of recommendations on how to improve your email campaigns: some will concern the email sending frequency, and some will tell you how to prepare the email list for bulky sending. In this post, we’ll talk about one of the most crucial elements of your email marketing campaign – an email copy…
Whether you’re an aspiring content writer or an established one, you would most certainly understand the power of words: a well-placed phrase can evoke powerful emotions in the reader, and a compelling opening line can set the tone for an entire blog post or article. But a good content writing process is more than just..
Blogging is undoubtedly one of the most effective ways to drive traffic and conversions, but it isn’t a cakewalk. It takes time and effort to create a good quality, impactful blog post. How much time does it take to write a blog post? An Orbit Media survey says it takes more than 4 hours to..