You’ve been creating content year after year, but how do you ensure all of this content is performing as expected? Can your content compete with the newer more authoritative pages that are gradually scaling up the ranks in search engine results? While we agree that creating and distributing new content is the priority, tracking and..
You’ve seen how fast people move from one trending topic to the next on the internet. Keeping up with your audience’s demands and search trends is no mean feat. Market and audience research can take up all of your time if you don’t have the right tools in your content marketing arsenal. So what do..
For many marketers today, keyword research IS market research. It helps you find the right terms to include in your content, which ultimately helps you rank better on the SERPs. Without efficient keyword research, it would be like throwing darts in the dark. It’s hard to know whether you’re hitting the targets with your content..
How is it safe to use AI tools for generating content? This question probably gnaws at every content marketer’s mind the moment they think of trying out an AI writer. After all, how can you trust a machine to write your stories for you? But like most technology, Artificial Intelligence in content marketing too has..
When it comes to content creation, originality is crucial. Copying someone else’s content blatantly is essentially theft of the other author’s intellectual property. Plagiarising content can negatively affect your content SEO too. This is because plagiarized content is penalized by search engines and brings down your website’s ranking. A plagiarism checker tool can help you..
Optimizing your content to rank in search is hard work. But thankfully, there is a very wide range of content SEO tools you can choose from today that make the job a lot simpler. Even within the umbrella of SEO tools, there are tools with different capabilities and applications to meet your every need. While..
Managing your content operations is tough and it becomes all the more challenging if you have a remote or distributed digital marketing team. Thankfully there are tools and platforms that make content project management easier. One such popular content operations software is GatherContent. It provides a central, collaborative platform for your team to work on..
Does bad grammar affect SEO? To cut a long story short – Yes, it can! Grammar and spelling may seem like trivial factors that should not affect your content’s worth. But when it comes to search rankings, grammatical errors could prove to be lethal. This is why the demand for free spelling and grammar check..