The world of marketing is ever-changing. From consumer preferences to competition to advancements in marketing technology, everything has a hand in changing our outlook and approach to marketing over time. For marketers of this generation, AI is playing an increasingly vital role in the process. AI tools for marketing and content creation are revolutionizing the..
You’ve been creating content year after year, but how do you ensure all of this content is performing as expected? Can your content compete with the newer more authoritative pages that are gradually scaling up the ranks in search engine results? While we agree that creating and distributing new content is the priority, tracking and..
For many marketers today, keyword research IS market research. It helps you find the right terms to include in your content, which ultimately helps you rank better on the SERPs. Without efficient keyword research, it would be like throwing darts in the dark. It’s hard to know whether you’re hitting the targets with your content..
How is it safe to use AI tools for generating content? This question probably gnaws at every content marketer’s mind the moment they think of trying out an AI writer. After all, how can you trust a machine to write your stories for you? But like most technology, Artificial Intelligence in content marketing too has..
When it comes to content creation, originality is crucial. Copying someone else’s content blatantly is essentially theft of the other author’s intellectual property. Plagiarising content can negatively affect your content SEO too. This is because plagiarized content is penalized by search engines and brings down your website’s ranking. A plagiarism checker tool can help you..
Optimizing your content to rank in search is hard work. But thankfully, there is a very wide range of content SEO tools you can choose from today that make the job a lot simpler. Even within the umbrella of SEO tools, there are tools with different capabilities and applications to meet your every need. While..
Managing your content operations is tough and it becomes all the more challenging if you have a remote or distributed digital marketing team. Thankfully there are tools and platforms that make content project management easier. One such popular content operations software is GatherContent. It provides a central, collaborative platform for your team to work on..
Does bad grammar affect SEO? To cut a long story short – Yes, it can! Grammar and spelling may seem like trivial factors that should not affect your content’s worth. But when it comes to search rankings, grammatical errors could prove to be lethal. This is why the demand for free spelling and grammar check..