Author :All posts by Neelam Goswami

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Opinions on the use of AI in content writing and marketing have always been divided. While some marketers feel that an AI writing software is a great addition to their content marketing tool stack, increasing their content production rates, others refuse to trust AI-generated content. But the biggest question that lingers in everyone’s minds is..

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Every single click or view that your content gets takes you a step closer to a conversion. A conversion in this case does not necessarily have to be a customer. It could mean getting a solid lead or a subscriber to your newsletter too. Whatever your goal, the best way to drive more engagement with..

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A good content marketing campaign and a not-so-great one are decided even before the content is created. The success of your content marketing campaigns relies not just on the quality of content or the distribution channels you choose but on the entire process, starting right from content planning. Content planning is one of the most..

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Managing your content operations is tough and it becomes all the more challenging if you have a remote or distributed digital marketing team. Thankfully there are tools and platforms that make content project management easier. One such popular content operations software is GatherContent. It provides a central, collaborative platform for your team to work on..

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For many professionals in the content marketing space and beyond, Notion has become a way of life. With its many tools and capabilities, which include note-taking, document management, content calendars, project management, and many more, it has become an indispensable asset for its users. And it’s not just people in corporates who rely on Notion,..

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Monetizing your blog seems like a great way to earn some passive income. But unless you know which affiliate marketing platforms are most profitable, you may be losing out on some great opportunities here. Many affiliate marketers are often confused about how to choose the right affiliate marketing networks or wonder is it even necessary..

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Product-led growth is more than just a buzzword in the world of SaaS marketing today. If you have been doing your research on how SaaS companies market their products, you would have come across product-led content very often. Product-led content marketing is an approach to content marketing where the product is effortlessly intertwined with the..

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The content marketing landscape is so dynamic that what worked for you last month or the month before could drive no results for you today. There are new competitors springing up every day, search engine algorithms keep changing and new trends emerge faster than ever. To navigate your way through this volatile and ever-changing landscape,..

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Having a good grasp of grammar is an essential quality of a good writer. However, even the most trained writers and content creators often end up making grave grammar mistakes. Grammatical errors can slip by easily, especially when you are editing the content yourself. They can pull down the quality of your content and leave..

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The content you publish online speaks loads about your brand and business. Without putting in the effort to achieve brand consistency, it could be hard to win your audience’s trust and build credibility for your content. There is so much content out there that if you don’t guide your content writers to infuse the brand..