According to a Search Engine Journal survey, SEO professionals allocate most of their time to keyword research.
Efficient keyword research can help boost a website’s visibility and bring in lots of organic traffic. So, it’s understandable why SEOs would take their time digging into search patterns to find the best keywords for optimizing their content. Putting in a solid effort here sets you up for success. But that doesn’t mean you should be spending countless hours on keyword research alone. It’s about working smarter, not harder. With an AI keyword generator in your SEO toolkit, this is possible. This AI SEO tool can make the keyword research process a lot faster and way more efficient.
In this guide, we’ll tell you exactly how you can leverage AI keyword research tools to master SEO content marketing. We’ll give you step-by-step instructions for identifying the most relevant and high-performing keywords for your specific industry or niche.
TL;DR here’s a quick overview of the article.
What is an AI keyword generator?
Using an AI keyword generator for keyword research
- Step 1: Run a keyword search using a reliable AI keyword generator
- Step 2: Verify search data on Google Keyword Planner
- Step 3: Generate an SEO brief
- Step 4: Optimize content for SEO success
Benefits of using an AI keyword generator
What is an AI keyword generator?
Simply put, AI keyword generators are tools that use artificial intelligence to analyze your website, niche, and competitors to generate keywords that will help improve your rankings on search. These AI tools give you targeted keyword suggestions to use in your content, and help you save time and effort in the process. It’s a win-win. You can think of it as your basic keyword generator tool, but supercharged with AI capabilities, delivering precise and insightful results in a fraction of the time.
Using an AI keyword generator for keyword research
The beauty of an AI keyword generator lies in its ability to analyze trends and patterns across vast datasets, revealing strategic insights to fuel your content optimization efforts. But what does that look like in action? To understand how this AI tool works, let’s explore the step-by-step process of using AI-powered keyword generators.
Step 1: Run a keyword search using a reliable AI keyword generator
To begin keyword research, start by defining your main topic/subject. For blog posts, you can use an AI topic generator to save time on brainstorming topics. Then simply use a reliable AI keyword generator to identify high-potential keywords related to the topic, industry, or content focus. Then, use the AI blog writer to create blog posts, making the whole process at least 5x faster.
Narrato’s AI writer has a Search Keywords template that makes this easier. This AI keyword research tool can give you a list of highly relevant keywords (including long-tail keywords) at the click of a button. It also sorts these AI generated keywords on the basis of search volume (high, medium, and low). To run a keyword search using this tool, input a few keywords related to the theme, product, or service, and the AI keyword tool will generate a list.
For instance, if you’re writing a blog article on the topic – ‘How to Choose the Right Accounting Software for Your Business’, you could run a search for ‘accounting software’. The tool will analyze the search data related to this keyword to give you a list of related keywords, like ‘Best Accounting Software’, ‘Accounting Software Free’, ‘Quickbooks’, and ‘Best Accounting Software for Startups’
Wondering how this happens? Here’s a brief breakdown of the process –
- When you provide the tool with keyword(s), it analyzes large volumes of textual data available online to identify patterns and phrases that are commonly associated with the keyword(s).
- Using advanced natural language processing (NLP) techniques, the AI tool is able to grasp the context and meaning of these keywords. It goes beyond literal interpretation. This leads to more precise keyword suggestions that align with what users are searching for.
- Besides generating keywords, some AI keyword generators are also able to analyze keyword trends to provide you with relevant search data, like search volume, competition level, etc. Using these keyword metrics, you can go after keywords that will bring you the results.
With an AI keyword generator, you can effortlessly find relevant keywords in no time. But if you want to take your keyword research to the next level, you can double-check the search volume and competition data using another keyword research tool. This could be a great way to fine-tune your research process.
Step 2: Verify search data on Google Keyword Planner
Now, when you have a list of potential keywords generated, it’s a good idea to verify the search data for these keywords. This becomes important because different AI keyword generators might use different data sources and methods to estimate search volume and competition data. With cross-referencing, you can ensure that the data is accurate and not skewed by potential biases or inaccuracies in a single source.
Google Keyword Planner could be a useful tool for cross-referencing and verifying search data. This tool allows you to delve deeper into the popularity of your chosen keywords, giving you insights into the number of searches being made for each keyword. Simply enter your chosen keywords one by one. Alternatively, upload a file containing all the keywords.
When you click ‘Get Started’, you’ll get accurate data about average monthly searches, competition level (low, medium, high), and trends associated with each term.
This will give you a better idea about which keywords have the highest potential for driving organic traffic to your website. You can prioritize keywords with high search volume and low competition, and optimize your content accordingly. But remember, the keyword search volume can vary depending on geographic location, so don’t forget to set your target location in the tool.
Step 3: Generate an SEO brief
An SEO brief bridges the gap between keyword research and content creation, resulting in content that’s optimized for both search engines and readers. It outlines the key topics and keywords identified in keyword research and contains many other elements that guide the process of SEO content writing.
With the AI SEO brief generator offered by Narrato’s AI content assistant, it would take a minute or two to generate a comprehensive SEO brief. When you provide the tool with your primary keyword, it will generate an SEO content brief that contains –
- A list of related keywords
- Questions to answer
- References on the topic
- Target content length, along with the ideal number of headings and paragraphs
- SEO score to track content optimization in real time
The list of keywords you gathered using the AI keyword generator can be added to the keyword list on the SEO brief, as we did here (image below). You can also remove any terms you don’t need in the keyword list.
After completing this step, you’ll be able to ensure that your keyword optimization is conducted efficiently, leading to improved search engine rankings and increased organic traffic to your website.
Step 4: Optimize content for SEO success
The first three steps were to help you develop a solid foundation for your content SEO strategy. With the insights gathered from keyword research, you can optimize your content and boost the chances of being discovered by potential readers or customers. And that’s what we’re going to tackle in this step.
Keyword optimization can be a delicate art. You don’t want to over-optimize your content and risk driving away any readers who discover your content. At the same time, you would want to ensure you’re adding all the high-performing keywords that will help improve discoverability. You know the right keywords to target, now all you have to do is weave them into the content strategically. There are two ways you can approach keyword optimization –
- Writing the entire content piece and then adding keywords
- Integrating keywords as you write the content
While you can choose to go with either, the second approach will allow you to weave the keywords into your content more organically. When you’re working on Narrato AI‘s content editor, you’ll get to see dynamic keyword updates as you write your content. This means that whenever you add a keyword to your content, it will get highlighted in the keyword list. When the keyword count is met, it will be shown in green. If the count is not met, it will be shown in yellow.
This makes it easier to track your keyword optimization efforts. Make sure you follow the keyword optimization best practices, adding the keywords to –
- Heading, subheadings, and content
- Opening paragraph
- Conclusion
- Image alt text
- URL
- SEO meta title and description
Narrato offers tons of other tools to make SEO content optimization easier, like the AI writer (for improving content quality), AI image generator (for better visuals), and AI Chat (for general research). There’s also a plagiarism checker and a readability and grammar checker. It can also help you create entire articles with AI, making the process 10x faster. If you’re interested in learning how, you might find this blog post interesting – Using an AI Article Writer to Write an Article In Under 15 Minutes.
One final piece of advice in this step is to strike a balance between leveraging AI-generated suggestions and maintaining a natural content flow. AI tools are definitely helpful for optimizing content, but it’s important to still put a human touch on things and make sure the keywords fit seamlessly into the content.
Benefits of using an AI keyword generator
A good AI keyword generator can be a valuable addition to any SEO strategy. Here’s why –
- Data-driven insights: These AI tools analyze vast datasets to give you keyword suggestions that are backed by solid data, not guesswork.
- Enhanced efficiency and speed: AI keyword generators significantly reduce the time spent on research. Even basic keyword research that takes a couple of hours to complete, could be wrapped up within a few minutes, if not seconds.
- Find long-tail keywords: AI tools are great at finding longer keyword phrases that you might miss if you search manually. Long-tail keywords can be great for increasing visibility on SERPs, as they have a lot of searches but not a lot of competition.
- Personalized keyword suggestions: Some keyword tool AI applications can adapt keyword recommendations based on your industry or niche, ensuring more targeted and relevant keyword lists.
- Competitor analysis: AI keyword generators can also analyze competitors’ websites, giving insights into the keywords they are targeting. This helps make smarter moves in your strategy.
- Holistic SEO blueprint: Some keyword generator AI tools go beyond mere keyword suggestions, generating comprehensive SEO briefs that provide content creators with a clear strategy for optimization.
- Semantic understanding: Through advanced NLP, AI keyword tools can better understand the context. They’ll give you keyword suggestions that not only match search popularity but also make sense in the context of your content.
- Content inspiration: Beyond keyword suggestions, many AI tools offer content topic ideas based on the keywords, serving as a creative guide for content strategists and writers.
In the end
The perks of an AI keyword generator are hard to overshoot. It’s faster, smarter, and more efficient. It helps you better understand your target market and search trends, and sets you up for SEO success, pulling you a step ahead of your competition. Think about the time you’ll save and the useful insights you’ll gain by leveraging this AI technology. Remember, it’s not about replacing human creativity, but about empowering it. So why not give it a shot? Try out AI keyword generators and step your keyword research game up a notch!