AI technology, particularly in the field of copywriting, has proven to be a robust tool capable of transforming traditional content creation into a more efficient, dynamic process. Leveraging AI for copywriting not only helps in churning out content faster but also ensures that it resonates with the intended audience through tailored, persuasive language.
Copywriting, the art of crafting compelling content that prompts readers to take specific actions, has grown incredibly complex with the evolution of online platforms. Traditional methods can be time-consuming and might not always produce the most conducive results in terms of engagement and conversion. Also, hiring or outsourcing to a professional copywriter may be a considerable expense for some small businesses and startups with limited budgets. This is where AI copywriting tools come into play, offering a blend of speed and precision that can significantly enhance productivity and content quality.
These tools use AI algorithms and machine learning to generate high-quality drafts, creative ideas, and even refined final products that align perfectly with your specified parameters and brand voice.
So without further delay, let’s dive into how you can implement AI for copywriting effectively and where it helps most.
TL;DR Here’s a quick video summary of the article –
How to use AI for copywriting in your marketing strategy
- Using an AI copywriter for landing page copy
- Using an AI copywriting tool for product descriptions and product copy
- Using an AI copywriter for ad copy
- Using an AI copywriting tool for brochures and other marketing assets
- Using an AI copywriter for e-commerce, real estate & other content
Benefits of using AI for copywriting
How to use AI for copywriting in your marketing strategy
Whether you are dealing with email campaigns, website copy, social media campaigns, or advertising copy, integrating AI can streamline your copywriting process significantly. Here are some use cases where an AI writing tools can prove to be extremely helpful in your copywriting efforts.
Using an AI copywriter for landing page copy
Using AI to create web page copy can give you engaging and optimized content that leads to higher conversion rates. By inputting key details about your product or service, AI tools, like an AI landing page generator, can produce compelling copy highlighting the unique selling points and calls to action. But to get an optimum, high-quality output you need to know how to use an AI landing page generator to its best capacity.
If you are using a tool like ChatGPT or Narrato’s AI Chat, you will have to come up with the best possible ChatGPT prompts for copywriting that give you the desired output. If you are using a tool like Narrato’s AI landing page generator template though, the process is much easier. You only need to provide a few inputs about your product and customers, and generate – no prompt engineering needed!
Here’s an example of a landing page copy generated using this tool on Narrato.
If you want to go one step deeper into the process, you can first generate an outline using the AI landing page outline generator and then generate the copy based on this outline. This gives you a solid base to start with. There are also templates to generate copy in AIDA framework, BAB framework, and PAS framework.
You can also add images to your copy using the AI image generator or select royalty-free CC images from Narrato’s library.
Always ensure the final output aligns with your brand voice. You can save your brand voices on Narrato and apply them during AI content generation, so this is usually taken care of.
Another important thing to remember when creating landing page copy is SEO. You must include SEO keywords, have search-optimized metadata, and structure the content well for it to rank on Google. Narrato’s SEO writing assistant gives you access to almost all the tools you need for this. You can discover new keywords using the AI keyword generator. Then generate an SEO content brief for your landing page topic, which will give you a list of keywords and counts, questions to answer, and reference links. The brief also gives your content an SEO score, so as you create and optimize the content according to the brief, your SEO score increases.
For SEO meta titles and descriptions, there is an AI SEO meta description and title generator that can even bulk generate meta titles and descriptions for multiple landing pages at once.
Using an AI copywriting tool for product descriptions and product copy
AI is remarkably effective in generating unique, persuasive product descriptions. Product descriptions are crucial for most businesses, be it in SaaS, e-commerce, or any other sector. Many businesses even need product descriptions in hundreds and creating them manually can be a pain. That’s where AI product description generators can save the day. To use an AI product description generator effectively, you only have to provide the AI with your product features, benefits, and target audience details to get descriptions with the right message-market fit. These descriptions not only inform but also entice customers.
Narrato has a number of tools for product marketing, including an AI product description generator and an AI product name generator. The AI bulk product description generator lets you create hundreds, even thousands, of product descriptions at once. This can be very beneficial for businesses with a massive product portfolio and e-commerce businesses, among others.
Here’s an example of what a product description generated on Narrato looks like.
AI tools for creating product copy can save immense time, especially when dealing with a large inventory, ensuring consistency and quality across all product descriptions.
Using an AI copywriter for ad copy
Crafting ad copy is a skill very few people have mastered. Ad copy must be catchy while also accurately conveying your product or service’s best features and benefits in a captivating way. With AI the creation of dynamic and targeted advertisement copy can become a lot simpler, especially if you don’t have a conversion copywriter on your team. You can use AI for LinkedIn ads generation. There are also specialized AI tools for Facebook and Instagram ads generation.
AI ad generator can quickly generate multiple versions of ad copy, enabling A/B testing to determine which variant performs best. Narrato has an AI Google Ad copy generator that can create ads tailored to Google’s format. For social media ads, there is an AI LinkedIn Ad copy generator and AI Facebook & Instagram ad copy generator too. For marketplace ads and classifieds, there is a dedicated AI Classified ad copy generator. All of these templates give you three versions of ad copy in one go.
When using an AI ad copy generator, just make sure that your input contains all the key features you want to highlight. Ad copy is usually short and it may be difficult to accommodate all the information you want to share about your product or service. So knowing what to focus on is crucial, whether you’re using the AI ad generator for Google Ads, LinkedIn and Instagram Ads, or others.
Using an AI copywriting tool for brochures and other marketing assets
AI can efficiently produce copy for brochures, flyers, and other marketing materials that require a consistent brand voice and messaging. Using AI for brochure content generation and other assets not only helps maintain a uniform tone across all materials but also speeds up the creation process, allowing for faster go-to-market times for new campaigns and products.
Narrato’s versatile AI brochure content generator lets you create copy for marketing and sales brochures, be it for products, real estate properties, events, or something else. You can create content for brochures up to 10 pages, tailored to your brand voice and objectives. Using the AI brochure content generator is also extremely easy – it only needs a few notes and details about your product, service, event etc., and the purpose of the brochure. For the AI real estate property brochure generator, you will need to share some basic details about the property to generate the content.
Here’s an example of an event promotion brochure generated on Narrato.
The brochure content is complete with headlines for each page, and a relevant CTA at the end.
Using an AI copywriter for e-commerce, real estate & other content
In industries like real estate and e-commerce, where the competition is intense, sales directly translate to success, and timely and captivating content is crucial, AI copywriters can be a game-changer. You can use AI to generate property descriptions, blog posts about market trends, and personalized email campaigns that resonate with potential buyers in real estate. For e-commerce marketing, beyond product descriptions, AI can help create SEO-friendly content that improves visibility and engagement rates. In SaaS marketing, AI copywriters can help create content for landing pages, category pages, ads, and even video or podcast scripts if you need them. For travel websites, AI can generate not only website copy but also travel itineraries, travel blogs, and more.
AI can even bulk generate copy for hundreds of pages in one go. This can be groundbreaking for busy teams. On Narrato, for instance, almost all pre-built AI templates and all custom AI templates created by users have AI bulk content generation enabled.
Integrating AI into your copywriting strategy not only enhances efficiency but also enriches the quality of content, enabling marketers and content creators to focus on strategy and creative direction.
Also Read: 6 Copywriting Examples with AI Copywriting Tips to Inspire You
Benefits of using AI for copywriting
By now, you’re likely already convinced of the many benefits that AI for copywriting brings to the table. But to reiterate, the major benefits of using AI copywriters in your content creation process are –
Efficiency and speed in content production
The primary benefit of using AI for copywriting is the significant boost in efficiency and speed of content production that you witness. AI-driven tools can generate texts, from blog posts to social media updates, at a pace that human writers can’t match. For example, when assigned writing tasks, AI tools on Narrato can produce drafts almost instantly based on parameters you set like tone, product/business details, and target audience. This means more time can be allocated to refining and strategizing content rather than the initial drafting. Beyond speed, AI also helps by providing a solid starting point, which can be particularly useful in overcoming writer’s block and sparking creativity.
Consistency and quality across various content types
AI tools learn from large datasets that include high-quality content examples. This allows them to maintain a consistent quality and style across multiple pieces of content for various channels. Whether it’s social media posts, blog articles, or marketing emails, AI can adjust the voice and tone to match specific brand guidelines, ensuring that all content remains consistent with the company’s branding. This notability is crucial in marketing where inconsistency can lead to a disjointed customer experience and potentially harm a brand’s reputation.
Scalability in content creation without compromising quality
With AI, companies can increase the volume of content without sacrificing quality. This scalability is vital for businesses looking to expand their digital footprint quickly. AI copywriting tools can maintain standards of quality and consistency even when the content volume and frequency are upped, something that would be challenging and resource-intensive if relying solely on human copywriters. This is especially beneficial during high-demand periods like product launches or marketing campaigns when the content needs can spike exponentially. AI helps cope with this scaled demand efficiently, ensuring that all content produced resonates with the audience while still adhering to SEO best practices and brand identity.
Wrapping up
Embracing innovative tools like AI for copywriting not only enhances efficiency but also enriches content quality. While AI tools rapidly generate creative ideas, draft effective copy, and conduct keyword research effortlessly, their true strength lies in their ability to assist rather than replace human creativity. Copywriters can leverage AI to handle repetitive tasks and initial drafts, which frees up time for strategic thinking, refining messages, and personalizing content to resonate deeply with audiences.
To fully capitalize on AI for copywriting, it’s crucial to select the right tools that align with specific project needs, understand the basics of how these tools operate, and maintain a hands-on approach for finetuning outputs. By striking a balance between AI-generated content and human insight, businesses can produce captivating and effective communications that engage and convert their target demographics more effectively. Aim to integrate AI tools as supportive elements in your broader content strategy to boost productivity while retaining the unique human touch that audiences value.
