We all know how crucial well-written copy is. It not only convinces readers to take action, but it also leads them directly to the conversion point. But time can whoosh past when you’re working on a copywriting project. You’re crafting sentences and adding keywords; before you know it, several hours have zipped by. Fear not! There’s a smarter and faster way to tackle this. Enter AI copywriter tools! ? These nifty AI-powered assistants can make the copywriting process simpler, quicker, and yes, even fun.

In this article, we’ll explore 10 AI powered copywriting tools that can take some of the load off your shoulders, so you can craft killer copy in less time. Whether you’re crafting website copy, adding product descriptions, or looking to improve your social media posts, ads, or emails, this list offers the best AI copywriting tools for every need.

How do AI copywriter tools work?

10 must-try AI copywriter tools

1. Narrato
2. Bertha
3. Unbounce
4. Word Hero 
5. Simplified
6. Texta
7. WiziShop
8. Closers Copy
9. Copysmith 
10. CopyMonkey

 

How do AI copywriter tools work?

AI copywriter tools use Natural Language Processing (NLP) and machine learning (ML) to understand and mirror how humans learn and write. They essentially learn from existing online resources to generate fresh and unique content as per user requirements. These AI tools can sift through vast amounts of information in mere seconds, providing quick access to a wealth of information.

Creating any kind of copywriting material using these AI content writing tools is quite simple and straightforward. It usually involves the following few steps –

1. Input the topic/description
2. Give the tool some guidance (like your audience, brand goals, or the tone you’re aiming for)
3. Sit back and let the tool whip up the content
4. Review and edit the AI-generated output for accuracy and tonality

This is what it might look like in action –

Creating a webpage copy with Narrato’s AI copywriter

Some copy writing AI tools support different writing frameworks, like AIDA, PAS, The 4 Ps, and others. And a few can also assist in bulk content generation, helping users create large volumes of copy in a short amount of time. This can be particularly helpful for marketers and businesses with large copywriting projects at hand. Each AI copywriter comes with its own unique set of features. The upcoming sections will explore that in greater depth.

10 must-try AI copywriter tools

Here, you’ll find a handpicked selection of some of the best AI copywriter tools to streamline the copywriting process, enhance creativity, and save time. As you explore this list, you’ll get in-depth insights that will help you choose the best AI copywriting software for your unique needs. Let’s dive in.

1. Narrato

Narrato AI is an amazing AI copywriting tool that gives you everything you need to create a killer copy. Built on top of GPT-3 technology, this AI-powered tool leverages a vast pool of available data to generate unique insights on any topic, making it a useful tool for various copywriting tasks.

The AI Content Assistant on the platform has AI tools for generating text, optimizing content for SEO, creating unique AI-powered images, and more. Here’s a brief overview of all its features –

• AI copywriter: This AI copywriting tool comes with 100+ templates to help you write any kind of content. There are templates for generating web page copy, landing pages, product/business names, headlines, press releases, product descriptions, ads, and everything in between. The AI ad copy generator has dedicated templates for Google Ads, LinkedIn, Facebook Ads and more. It also has some other useful templates, like ‘Translation’, ‘Content Improver’, ‘Simplify Text’ and ‘Paraphrase and Rewrite Text’, which could further enhance the quality of your copy.
• AIDA/BAB/PAS Copy: The great thing about this AI copywriter tool is that it supports all the major writing frameworks, including AIDA, BAB, and PAS. And it also lets you define your tone, audience, and keywords for the AI-generated copy.
• Bulk AI product description generator: Besides the single product description generator, this AI copywriter also lets you generate hundreds of product descriptions at once. Simply upload a CSV file with names and details of all the products, set the target length and tonality, and click generate. You’ll get all the product descriptions in a downloadable sheet.
• SEO content optimization: The AI SEO content brief generator on Narrato can help you optimize your copy for search engines. All you have to do is provide it with the seed keyword, and it will generate a list of keyword suggestions, competitor references to benchmark against and other SEO parameters. It gives you a complete SEO brief for building a high-performing copy. Narrato’s AI writing assistant also has some templates for searching keywords and generating SEO meta descriptions and titles, which could be useful in optimizing the copy for search
• AI Images: This is Narrato’s AI image generator that generates unique AI images from simple text prompts. The tool can generate realistic-looking images, and also comes with a variety of image style options to choose from. You can also search for attribution-free images to add to your copy through the CC Images tool on Narrato.
• AI Chat: There’s also an AI Chat Engine if you need additional copywriting assistance while working on Narrato’s powerful content editor.

Besides these features, Narrato also comes with a built-in plagiarism checker, content collaboration tools, and other useful features that could make copywriting easier and more streamlined

2. Bertha.ai

Bertha.ai is a copywriting AI companion that allows you to craft web pages, landing pages, sales copies, blog posts, and more for your website. It comes in the form of a WordPress plug-in.

Some of the standout features of this tool are –

• AI writing assistant: Bertha’s AI writing tool leverages NLP to streamline the content creation process, helping you produce engaging and converting copy quickly. It also supports long form text generation.
• Ask Me Anything: This is a ChatGPT-like feature that could make content planning and research simpler.
• SEO-focused content creation: Bertha can provide you with SEO keyword suggestions, and generate SEO title and description tags. It can also help you optimize your content for local SEO through its SEO City Based Pages use case.
• Product description generator: Bertha is capable of generating product descriptions that are effective at encouraging potential customers to make a purchase.
• Bertha Chrome Extension: You can use Bertha’s features directly on the web browser through this extension.
• Works seamlessly with all WordPress Page Builders and Themes

3. Unbounce

Unbounce is an innovative AI-powered landing page builder that can streamline your copywriting efforts. And it also has a dedicated AI copywriting tool, called Smart Copy, to help you craft engaging ads and emails. Previously known as Snazzy.ai, Smart Copy is part of the conversion intelligence suite of tools offered by the platform.

With over 45 AI writing templates at your disposal, Smart Copy allows you to create everything, from brand taglines, meta descriptions to social media posts, and other marketing content. But the tool’s real strength lies in generating short-form content.

Let’s take a look at some of the features offered by this AI powered copywriting tool –

• AI writing templates: The tool offers numerous templates for generating headlines and descriptions, product descriptions, ads, taglines, brand/mission statements, emails subject lines, and more. It can also help you with various ideation tasks in copywriting. But it’s important to note that this AI copywriter supports only one copywriting framework: AIDA
• Smart Traffic: This feature optimizes user experience by directing visitors to the landing page variant that performs best for them. And with Smart Copy’s AI writing capabilities, users can also remix the landing page copy. The tool claims to generate 30% more conversions than traditional methods.
• Chrome Extension: With Smart Copy’s Chrome extension, you can effortlessly edit and write landing page copy directly from the Smart Builder/Classic Builder.
• Desktop app: With the desktop version of Smart Copy, you can use this tool’s AI capabilities to optimize content across your existing marketing stack. You can rewrite content in Word and add headlines to your content in Photoshop with the help of AI. The desktop version is available for macOS, Windows, and Linux.
• Real-time SEO insights: Evaluate your content’s performance against your designated target keywords to achieve higher rankings on Search Engine Results Pages (SERPs).

4. Word Hero

Word Hero is an AI-powered copywriter that can generate original website copy, product descriptions, blog posts, social media content, emails, and more, all in a matter of seconds. What sets Word Hero apart is that it supports over 100 different languages, including Afrikaans, Hindi, Estonian, Malayalam, Urdu, Dutch, and other others.

Here are the key features of this tool –

• Generator mode: This Word Hero feature allows you to generate both long-form and short-form copy, tailored to your brand objectives and audience.
• Keyword Assistant: With this AI-driven tool, you can seamlessly incorporate the essential SEO keywords into your copy. This handy feature simplifies the content optimization process – just input your keywords, and the AI takes care of the rest.
• Editor Mode: This mode makes crafting engaging articles more streamlined. You can edit the content with the help of AI writing tools available on the platform, and use other features to edit and refine your content.
• Word Hero Chat: This is an AI writing companion, built very much like ChatGPT. It offers a helping hand in generating content by efficiently understanding and acting upon your instructions.

5. Simplified

With a wide array of AI features, Simplified empowers marketers, copywriters, and social media managers to accomplish various marketing tasks quickly and efficiently within a single app.

Here’s a brief look at some of its standout features –

• AI Copywriting Tool: 50+ AI copywriting templates to fulfill your copywriting needs. Write in 10+ tones and 30+ languages to reach a wider audience.
• AI Rewriter Tool: This AI tool makes it easier to rewrite your copy to improve its quality. You can refine your Instagram and Facebook captions, product descriptions, website content, and other marketing materials.
• Long Form AI Writer: Create long-form copy more efficiently with the long-form writer on Simplified. This AI tool makes it easier to draft essays, books, articles, and more.
• AI-powered graphic design and image generation: Access 1000+ templates for creating banners, graphics, social media posts, and brand assets. Or simply generate unique images for your content with the AI image generator. There’s also an AI background remover to refine your images and graphics.

6. Texta

Texta is another AI ad copy generator that reduces the time spent on copywriting tasks. This AI-powered content creation tool automatically generates engaging copy based on a simple description provided by the user.

Some standout features of this AI copywriting tool are –

• AI writing assistant: Texta’s AI writing assistant can help you write high-converting marketing copy with ease. It supports AIDA, PAS, FAB, and BAB copywriting frameworks.
• AI-powered brainstorming tools: This AI copywriting tool also comes with some AI brainstorming tools, including a topic generator, headline generator, and more.
• Multilingual content creation: Texta can help you cater to diverse audiences as it allows content creation in over 26 languages, including Spanish, French, German, and English.
• Ad copy generator: This AI tool is useful for generating and customizing your ads for different ad hosting platforms, like LinkedIn, Google, and more.

7. WiziShop

The AI copywriting tool offered by WiziShop aims to provide e-commerce businesses with a seamless solution to generate better content and improve their search engine rankings. The tool is built on a strong SEO foundation and offers 12 different AI tools that leverage the latest technologies and innovations in artificial intelligence.

Here’s a closer look at the key features of Wizi Shop –

• AI Text Generator: The WiziShop AI-powered text generator can produce content based on different sales themes. You can automatically generate content for your website homepage, advertisements, and articles. The tool can also help with text rewriting and translation.
• Product Description Generator: To use this tool for product description generation, simply input your product’s name, information, and some characteristics, and within seconds, AI will generate two different product descriptions. All that’s left is to choose the one you like best. The AI tool also generates 5 shortened, attention-grabbing descriptions to add on top of the product description.
• SEO optimization: The AI-generated texts on the platform can be optimized with relevant keywords for search engine visibility.

8. Closers Copy

Closers Copy is an AI copywriting software that positions itself as a reliable writing assistant for digital ad copy and content generation.

Here are the prime highlights of this AI copywriter tool –

• 3 Unique AI Content Generation Models: ClosersCopy offers three distinct AI algorithms to generate content. The most useful AI content generator for copywriters is SalesAI, which can help write ad copy, sales pages, and other copywriting materials. Apart from this, there is BlogAI and StoryAI.
• Long-form content editor: The content editor on the platform allows you to write long-form content using AI. You can use this to create persuasive sales letters or impactful emails.
• 50+ marketing templates: You can use more than 50 AI writing templates to generate content for your copywriting projects.
• Analytics and insights: Closers Copy offers built-in analytics tools to track the effectiveness of AI-generated copy. There is a power word analyzer, spam analyzer, keyword density finder, and length analyzer, among others
• Supports 100+ languages: Closers Copy offers AI content creation support in 127 different languages.

9. Copysmith

Copysmith is an AI copywriter platform that specializes in generating short-form copy for various business needs, including emails, product descriptions, and landing page text. As a content solutions platform, it also offers a family of AI content generation products to address different content needs –

• Frase: Content writing tool for SEO with AI SEO features for content optimization
• Rytr: AI content creation tools for freelance writers and marketers
• Describely: AI content generation tools for e-commerce businesses

Rytr is a decent AI writing tool that can generate copy with minimal output. We’ve previously covered Rytr and Rytr alternatives in one of our blog posts.

Here are some unique features of Copysmith –

• Bulk copy generation: No need to create copywriting files one by one. Simply upload a spreadsheet with all the specifications, and Copysmith will automatically generate copy content in bulk.
• Platform-specific product description generator: Tailored templates to help you create better product content. There’s also a bulk product description generator to make the process faster and simpler.
• Content Enhancer: Fine-tune and polish your copy for improved performance.
• Content Rewriter: Rephrase existing content pieces to get a fresh perspective on approaching a topic.
• Meta data: Generate optimized meta titles and descriptions to enhance content’s visibility on search engines.

10. CopyMonkey

CopyMonkey is an AI copywriting tool specifically designed for generating and optimizing your product listings for Amazon and other e-commerce platforms. This AI tool can streamline the workflow for individuals or organizations managing a large volume of product listings.

Some of the key features of this tool are – 

• Amazon Listing Generator: Transform a basic title into a detailed Amazon product listing that attracts customers. Simply input your title, choose keywords, and define your product’s features. The AI system will quickly create an AI-optimized Amazon product listing for you.
• Product Description Generator: Create multiple product descriptions quickly and efficiently. Just input product information, select your chosen description, and refine it using the built-in CopyMonkey tools.
• Competitor Insights: Leverage AI to analyze and understand the strategies of your competitors and adopt proven best practices in creating product descriptions.
• Find high-performing keywords: Use relevant keywords in your product listings with Click Share & Conversion Share and Search Frequency Rank.
• Enhance suggestions: Get AI-generated copy enhancement suggestions based on sales outcomes. This feature is expected to come out soon. 

Wrapping Up

And that’s our round-up folks! AI copywriting tools are reshaping the way we create content – saving time, resources, and sometimes even our sanity. Don’t be shy to experiment with these tools. Explore, test them out, and find the AI copywriting tool that best suits your preferences and writing style. Soon enough, you’ll wonder how you ever managed without them!