You’ve seen how fast people move from one trending topic to the next on the internet. Keeping up with your audience’s demands and search trends is no mean feat. Market and audience research can take up all of your time if you don’t have the right tools in your content marketing arsenal. So what do..

Without a doubt, marketing has changed from its traditional characteristics of radio ads, billboards, and flyers targeting the end user with a product or service to more creative methods, including content marketing. However, for most companies, content marketing is still a new beast so having a few content marketing metrics to track what is working..

Certain SaaS platforms are synonymous with powerful work management capabilities, and one such name is Monday.com. This project management software launched in 2014 has grown immensely from the time of its conception. Today, it sees revenue growth of nearly 75% in a quarter generating revenues as high as $120+ million. But like we always say,..

“You’re doing SEO wrong.” These words sound both familiar and unsettling to most content marketers. Especially if you realize that’s true, you might dread to think how much potential traffic and how many valuable leads it may have cost you. But worry not! Content SEO is a game of continuous improvement — a never-ending quest..

For many professionals in the content marketing space and beyond, Notion has become a way of life. With its many tools and capabilities, which include note-taking, document management, content calendars, project management, and many more, it has become an indispensable asset for its users. And it’s not just people in corporates who rely on Notion,..

The content you publish online speaks loads about your brand and business. Without putting in the effort to achieve brand consistency, it could be hard to win your audience’s trust and build credibility for your content. There is so much content out there that if you don’t guide your content writers to infuse the brand..

When it comes to increasing brand visibility and organic traffic, nothing beats the power of an effective SEO content strategy. SEO content planning is a key area of any content creation process, which may be time- and effort-intensive but cannot be overlooked. Every content marketer or team has their own way of building an effective..

A common misconception linked with affiliate marketing is that it’s easy money. Affiliate marketing is definitely a great way of generating passive income, but it does not come easy. If not done right, your affiliate marketing campaign could end up being a waste of your valuable time and effort. Knowing what to do is important..

Content is the mainstay of any affiliate marketing campaign. Be it a blog, website or newsletter, it’s the content that sells your affiliate product. As an affiliate marketer, understanding what types of affiliate content you can work with and how to use them to their best advantage, will give you a competitive edge. Here’s a..

Ask content marketers what they’re up to and they’re likely to be thinking about the next piece of content they plan to create. As content marketers, we’re all so busy running behind producing a “new” piece that we fail to realize that we might already be sitting on a goldmine of content.  This is where..