UX is more than just a buzzword. It’s a core strategy content marketers and SMMs alike are embracing to encourage higher content marketing conversion rates. And the reasons for that are threefold. With a key focus on the user, UX content helps brands provide tremendous value, nurture their ideal audiences, and position themselves as leading..
Content marketing is more than just about lead generation and driving traffic to your website. For most consumer-centric, responsible brands, content is also a way of educating and empowering their community with valuable insights and knowledge. This is exactly what Pearler aims to do with their content marketing efforts. The Pearler content marketing strategy focuses..
Let’s talk about demand generation. Generating demand for products/services has always been an important part of marketing and sales. But the actual process of demand generation has changed significantly over the years. It is no longer dependent on one-way communication with the audience. The digital boom has made it possible to engage the audience in..
You’ve seen how fast people move from one trending topic to the next on the internet. Keeping up with your audience’s demands and search trends is no mean feat. Market and audience research can take up all of your time if you don’t have the right tools in your content marketing arsenal. So what do..
Without a doubt, marketing has changed from its traditional characteristics of radio ads, billboards, and flyers targeting the end user with a product or service to more creative methods, including content marketing. However, for most companies, content marketing is still a new beast so having a few content marketing metrics to track what is working..
Certain SaaS platforms are synonymous with powerful work management capabilities, and one such name is Monday.com. This project management software launched in 2014 has grown immensely from the time of its conception. Today, it sees revenue growth of nearly 75% in a quarter generating revenues as high as $120+ million. But like we always say,..
“You’re doing SEO wrong.” These words sound both familiar and unsettling to most content marketers. Especially if you realize that’s true, you might dread to think how much potential traffic and how many valuable leads it may have cost you. But worry not! Content SEO is a game of continuous improvement — a never-ending quest..
For many professionals in the content marketing space and beyond, Notion has become a way of life. With its many tools and capabilities, which include note-taking, document management, content calendars, project management, and many more, it has become an indispensable asset for its users. And it’s not just people in corporates who rely on Notion,..
The content you publish online speaks loads about your brand and business. Without putting in the effort to achieve brand consistency, it could be hard to win your audience’s trust and build credibility for your content. There is so much content out there that if you don’t guide your content writers to infuse the brand..
When it comes to increasing brand visibility and organic traffic, nothing beats the power of an effective SEO content strategy. SEO content planning is a key area of any content creation process, which may be time- and effort-intensive but cannot be overlooked. Every content marketer or team has their own way of building an effective..