Without a doubt, marketing has changed from its traditional characteristics of radio ads, billboards, and flyers targeting the end user with a product or service to more creative methods, including content marketing. However, for most companies, content marketing is still a new beast so having a few content marketing metrics to track what is working..
If you would like to get your tool added to the list, fill out this form. We will get back to you as soon as possible. When you are running a small business or a big agency, switching between various roles to get things done can be difficult. Whether you keep track of everything in..
Content creation processes are getting increasingly complex. Content creation involves a number of collaborators and stakeholders, and to get good result from the content created, you also need a lot of investment in content planning and optimization. So we asked businesses and content marketers – how do they manage these complexities and build content to..
Content is the centerpiece of all marketing campaigns. There’s tons of behind the scenes effort that goes into developing content that gets businesses the results they seek through marketing. Content workflow and project management is intense, complex and requires good organization to get it right time after time. We wanted to dig deeper and find..
The entire world has been shaken to its core because of the ongoing coronavirus pandemic. People around the world are in lockdowns to curb the spread of the disease. The economy has been affected, and the IMF suspects that we will face one of the most crushing recessions the world has seen. We were curious to..
Ask content marketers what they’re up to and they’re likely to be thinking about the next piece of content they plan to create. As content marketers, we’re all so busy running behind producing a “new” piece that we fail to realize that we might already be sitting on a goldmine of content. This is where..
Impactful content marketing relies on quality and consistent content creation. However, creating content that offers value and resonates with the audience is not easy. No wonder businesses and marketers find this a tough nut to crack. In this post, we interviewed 22 business owners and marketers and found some interesting insights into two of their..