Any business that invests in content marketing with certain goals and outcomes in mind, needs a content creation workflow to streamline their efforts. When every piece of content you create undergoes the same steps from planning to publishing, it ensures consistency in quality. But that’s not the only reason why most content marketing teams have..
It’s been over 25 years since Bill Gates coined the phrase “Content is King,”—which is still relevant and holds immense significance to this date. If done rightly, great content attracts users and helps build online credibility. Research suggests that 56% of content marketers agree that blogging is effective, and 10% say it generates the most..
Background and The Problem Content Agency Profile: The agency serves global clientele with thousands of customers in its portfolio. They offer content creation services for websites, blogs, social media, and other internal and external publishing channels for companies. The Problem: The agency creates and delivers thousands of content pieces to its clients every month. To handle..
Content creation processes are getting increasingly complex. Content creation involves a number of collaborators and stakeholders, and to get good result from the content created, you also need a lot of investment in content planning and optimization. So we asked businesses and content marketers – how do they manage these complexities and build content to..
What is content creation? Content creation refers to the process of content planning, development, optimization and publishing. The content creation process can have a number of steps depending on the size and complexity of the content development operations. Content creation purposes can vary greatly too – for example – content marketing, internal company communications, sales..
Content is the centerpiece of all marketing campaigns. There’s tons of behind the scenes effort that goes into developing content that gets businesses the results they seek through marketing. Content workflow and project management is intense, complex and requires good organization to get it right time after time. We wanted to dig deeper and find..