Tags : content marketing

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Artificial Intelligence (AI) has emerged as a game-changer in the ever-evolving digital marketing landscape, revolutionizing how brands engage with their audience. It cannot be denied that generative AI tools are reshaping the world we live in. What’s so cool is the unprecedented opportunities AI provides for personalization, efficiency, and decision-making in marketing. From automating content creation to extracting insights..

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In yet another noteworthy achievement, Narrato has been ranked among the top 3 content marketing software solutions in Tekpon’s list of Best Content Marketing Software. Tekpon, the leading online marketplace for SaaS and software solutions, has unveiled its highly anticipated list of the top 10 content marketing software picks, with Narrato securing a spot among the top three..

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Few stories resonate as powerfully as Slack’s meteoric rise to success. Within a mere 24 hours of its launch in 2013, it attracted 8,000 users. A fortnight later, this number had almost doubled. From being snapped up by Salesforce for an astounding $27.7 billion to acquiring 169,000 paid users, Slack’s growth trajectory to become the..

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UX is more than just a buzzword. It’s a core strategy content marketers and SMMs alike are embracing to encourage higher content marketing conversion rates. And the reasons for that are threefold. With a key focus on the user, UX content helps brands provide tremendous value, nurture their ideal audiences, and position themselves as leading experts. From the design to the..

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Let’s talk about demand generation. Generating demand for products/services has always been an important part of marketing and sales. However, the actual process of demand generation has changed significantly over the years. It is no longer dependent on one-way communication with the audience. The digital boom has made it possible to engage the audience in conversations, through..

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Great content can drive terrific results for your business. But for that to happen, your content needs to find its audience. While search engine optimization helps the audience find your content organically, an effective content distribution strategy helps your content find the audience instead. Though ideally, organic search should grab enough eyeballs for your content,..

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For SaaS companies, content marketing provides a way to fill the sales funnel with qualified leads. Of course, the primary purpose is always to communicate valuable and important information to the customers. But SaaS companies like Marketo understood the importance of communicating this information in a way that turns the target audiences into prospects, and..

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Certain SaaS platforms are synonymous with powerful work management capabilities, and one such name is Monday.com. This project management software launched in 2014 has grown immensely from the time of its conception. Today, it sees revenue growth of nearly 75% in a quarter generating revenues as high as $120+ million. But like we always say,..

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In the world of business, coming up with a new, unique idea is not the toughest part. It is getting that idea noticed where the real challenge lies. You could have a great product that offers huge value to users, but unless the right people find out about it its prospects are limited. An Indian..

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Many content marketers try to avoid mentioning their SaaS products explicitly in their content to avoid the risk of sounding too self-promotional. Up until a few years ago, SaaS content marketing was all about “being the television show and not the ad”. The focus was primarily on creating content that the audience would find interesting..