For SaaS companies, content marketing provides a way to fill the sales funnel with qualified leads. Of course, the primary purpose is always to communicate valuable and important information to the customers. But SaaS companies like Marketo understood the importance of communicating this information in a way that turns the target audiences into prospects, and..

Certain SaaS platforms are synonymous with powerful work management capabilities, and one such name is Monday.com. This project management software launched in 2014 has grown immensely from the time of its conception. Today, it sees revenue growth of nearly 75% in a quarter generating revenues as high as $120+ million. But like we always say,..

In the world of business, coming up with a new, unique idea is not the toughest part. It is getting that idea noticed where the real challenge lies. You could have a great product that offers huge value to users, but unless the right people find out about it its prospects are limited. An Indian..

Many content marketers try to avoid mentioning their SaaS products explicitly in their content to avoid the risk of sounding too self-promotional. Up until a few years ago, SaaS content marketing was all about “being the television show and not the ad”. The focus was primarily on creating content that the audience would find interesting..

Creating successful content is no easy feat. It’s often challenging to determine how to create content that will resonate with the audience. According to a recent HubSpot report, creating engaging content is one of the biggest challenges for content creators and marketers today. The content creation landscape has also undergone a major shift in the..

Any business that invests in content marketing with certain goals and outcomes in mind, needs a content creation workflow to streamline their efforts. When every piece of content you create undergoes the same steps from planning to publishing, it ensures consistency in quality. But that’s not the only reason why most content marketing teams have..

Every single click or view that your content gets takes you a step closer to a conversion. A conversion in this case does not necessarily have to be a customer. It could mean getting a solid lead or a subscriber to your newsletter too. Whatever your goal, the best way to drive more engagement with..

For many professionals in the content marketing space and beyond, Notion has become a way of life. With its many tools and capabilities, which include note-taking, document management, content calendars, project management, and many more, it has become an indispensable asset for its users. And it’s not just people in corporates who rely on Notion,..

The content marketing landscape is so dynamic that what worked for you last month or the month before could drive no results for you today. There are new competitors springing up every day, search engine algorithms keep changing and new trends emerge faster than ever. To navigate your way through this volatile and ever-changing landscape,..

The content you publish online speaks loads about your brand and business. Without putting in the effort to achieve brand consistency, it could be hard to win your audience’s trust and build credibility for your content. There is so much content out there that if you don’t guide your content writers to infuse the brand..