For many marketers today, keyword research IS market research. It helps you find the right terms to include in your content, which ultimately helps you rank better on the SERPs. Without efficient keyword research, it would be like throwing darts in the dark. It’s hard to know whether you’re hitting the targets with your content..
Optimizing your content to rank in search is hard work. But thankfully, there is a very wide range of content SEO tools you can choose from today that make the job a lot simpler. Even within the umbrella of SEO tools, there are tools with different capabilities and applications to meet your every need. While..
A good content marketing campaign and a not-so-great one are decided even before the content is created. The success of your content marketing campaigns relies not just on the quality of content or the distribution channels you choose but on the entire process, starting right from content planning. Content planning is one of the most..
Managing your content operations is tough and it becomes all the more challenging if you have a remote or distributed digital marketing team. Thankfully there are tools and platforms that make content project management easier. One such popular content operations software is GatherContent. It provides a central, collaborative platform for your team to work on..
As a content marketer, one of the biggest mistakes you can make is posting content irregularly or creating random and irrelevant content just for the sake of it. Creating content quickly isn’t the only challenge. Keeping track of the content you post, its frequency, platform, and timing is equally taxing. Consistency with content creation yields..