Running an eCommerce website is no easy feat. With the competition ever-growing, it’s crucial to ensure that your products stand out. But creating descriptions for each item, especially when you have a large inventory, can be incredibly time-consuming. Moreover, if you have e-commerce stores on multiple sites like Amazon, Shopify, and more, creating product descriptions aligning with each platform becomes all the more challenging. This is where AI product description generators come in. An AI product description writer is a tool that can automate the process, saving you valuable time and resources. AI in eCommerce is already helping many marketers enhance their content and make their product listings more appealing to target buyers.
But even when using AI to create content for your e-commerce business, be it product descriptions or website copy, there are some best practices that can give you a much better output.
In this blog post, we’ll explore the benefits of using AI to write product descriptions for your eCommerce website and how it can take your online store to the next level.
- Understand your customer
- Know your product’s strongest features
- Do your keyword research
- Provide detailed inputs to the AI product description generator
- Generate AI-powered product descriptions specific to platform
What is an AI product description generator?
An AI product description generator is an artificial intelligence software that uses natural language processing to automatically write product descriptions for e-commerce sites and landing pages. These AI writer tools can analyze product information such as specifications, features, and images and generate relevant and engaging descriptions. The AI-generated product descriptions can also be optimized for search engines, as most AI content generators also have SEO tools to automate parts of this process.
TL;DR here’s a quick video summarizing this article.
Benefits of using an AI product description generator
Using AI writers to create content is always great for productivity. And when it comes to repetitive and mundane tasks like creating hundreds of product descriptions, the benefits are even more evident. Some ways using an AI product description writer helps are –
- Saves time and resources
- Increases efficiency of creating compelling product descriptions
- Ensures consistency in tone and language across the website
- Improves search engine optimization (SEO) and search ranking
- Helps with customer engagement and can increase sales
- Allows for customization and personalization of descriptions
- Reduces human errors and inaccuracies in product information
- Enables the creation of a larger inventory of product descriptions in very little time
How to use an AI product description generator
While making AI write product descriptions for you will save you hours and hours of work, it is important to ensure that you also get quality output from the product description AI writer. And to get quality output, your input to the tool needs to be complete and correct in the first place. To make your AI-powered product descriptions appealing to your target audience, you must have a thorough understanding of your target audience, their preferences, your goals, and more.
To help you write product descriptions with AI that are on point and representative of your product’s true value, here are some tips and best practices to adopt.
1. Understand your customer
Even when using a product description generator tool, it is important that you first understand who you’re creating the product descriptions for. A compelling product description is not just a bunch of keywords that will help your product listing appear in searches on SERPs or the E-commerce store. It should rather be an impactful explanation of what the product can do for the customer. To craft something like this, you need to understand your target buyer persona, what their major pain points are, what their buying preferences are, and what would appeal to them the most.
When you have a clear understanding of these factors, you will be in a better position to tell the AI product description writer exactly what you’re looking for in the output.
2. Know your product’s strongest features
The next most important thing is understanding your product inside out. If you want to write compelling product descriptions with AI, you have to know your product’s strengths and unique value propositions, and how they can impact the customer. As a marketer, it is important for you to work in close conjunction with the product team to learn about the product features and capabilities. The AI product description writer can only highlight key features that you feed to it in your input. So ensure that you know your product well.
3. Do your keyword research
We know we said that your product descriptions are not just a bunch of keywords put together, but that doesn’t make keywords any less important in the process! Whether you are writing effective product descriptions manually or using an AI product description writer, including relevant keywords in the right density is essential.
Using the correct keywords in your product descriptions will ensure that your products appear in appropriate searches, matching a buyer’s query. Many AI product description generators may ask you to provide a few target keywords in the input anyway.
For your keyword research, you can use tools like Google Keyword Planner and Narrato’s SEO content brief generator. While Keyword Planner will give you related keywords along with volume and competition data, Narrato’s SEO brief will give you top keyword suggestions, questions to address, and competitor links to benchmark against.
4. Provide detailed inputs to the AI product description generator
Now with the preliminary research out of the way, you are ready to feed your AI product description generator with the right inputs for writing product descriptions that are effective and impactful. There can be different types of product description generators. Most will let you generate one product description at a time. Some others, like Narrato’s AI product description generator, allow you to generate product descriptions in bulk – saving you even more time and effort.
The quality of the product descriptions generated by any AI writer will depend on how detailed your input material is. If the AI tool takes structured input, meaning it has dedicated fields for different parameters like product name, product type, key features, etc. then you are mostly sorted. All you have to do is enter the relevant details and make sure you don’t miss any of the important features. This is how the single product description generator on Narrato works, in fact. Here’s an example.
As you can see, the AI writing tool here clearly tells you what it needs to generate an effective product description. Your job is to simply fill in these details correctly and comprehensively. The rest is all taken care of by the AI.
The same goes for the bulk product description generator on Narrato too. With the bulk AI product description generator, you can create hundreds of product descriptions at once. This requires you to upload a CSV file with all the product names with details such as product type, product features, and additional info that you’d want to add like keywords, etc. You can also set the tone for all the product descriptions and define the length of the descriptions as well.
The bulk AI product description generator will give you the output in the form of a downloadable sheet.
There are other AI product description generators in the market as well, such as Picsart Quicktools or GetGenie Woocommerce product description generator, but most of these tools do not have bulk generation capacity.
5. Generate AI-powered product descriptions specific to platform
Another important thing to keep in mind when writing product descriptions with AI is that each E-commerce site may have its own format of descriptions. So if you are hosting your E-commerce business on Shopify you will have to follow Shopify product descriptions formats. On Amazon, you have to write Amazon product descriptions in the standard format, and so on.
In fact, platforms like Shopify even have their own AI product description generator called Shopify Magic to create Shopify product descriptions automatically. But like most tools, you will have to generate descriptions individually for each product. This means that if you want to build a product catalog and use the AI-generated product descriptions on multiple platforms, it would be difficult.
On most E-commerce platforms, however, you cannot go wrong with a format that has a short introductory paragraph and a bulleted list of features. For this, you can also use the Product Description Bullets use case on Narrato. While the single product description AI writer can give you the introduction, the bullets use case can give you the feature list to use in your Woocommerce product descriptions or Amazon product descriptions, or even on Shopify.
To further improve on these product descriptions, you can use the AI writing assistant‘s other use cases like Content Improver or Paraphrasing. This will allow you to edit and polish your product descriptions faster or even change them up slightly for different platforms.
Potential limitations of using an AI product description generator
Although AI product description generators are great productivity boosters, they have their limitations too. The outcome depends on how detailed your inputs are. But there are still certain things you should not expect from an AI product description generator.
Creativity in language and style
Since automated product descriptions are generated by algorithms, they may lack the creativity and flair of human-written content, resulting in descriptions that are informative but not engaging. If you are looking for something really creative or out-of-the-box you might either want to create it yourself or get a first draft from the AI product description writer and embellish it.
Zero inaccuracy or irrelevance in descriptions
AI generators can sometimes provide inaccurate or irrelevant descriptions, especially when presented with complex or ambiguous product information. But it is mostly the user who is accountable for this. The AI tool only knows as much about the product as the information you offer. So it is important that your prompts are clear, simple, and descriptive.
Descriptions for niche or specialized products
AI product description generators may not work perfectly well for niche products. These can be products that don’t fall under the common characteristics of other commonly available products, and the features may be complex that need to be described in a comprehensible way. In these cases, human-written or manually edited descriptions may be superior to AI-powered product descriptions.
Frequently Asked Questions
Q. What is the best way to get unique product descriptions?
The best way to get unique product descriptions is by using an AI product description generator like the one on Narrato. Not only will it give you unique and fresh descriptions for all your products but will also save you hours of work in doing so.
Q. How do you automate or auto-generate meta descriptions on Shopify?
You can auto-generate product descriptions and meta descriptions for your Shopify store using an AI content generation tool. Most popular AI tools like Narrato will have dedicated use cases for product descriptions and SEO meta descriptions.
Q. What is an automated product description?
An automated product description is a product description generated by a software program that uses artificial intelligence and natural language processing algorithms to analyze product specifications, features, and images and create descriptive text automatically. These tools can also be called AI product description writers. The goal of an automated product description is to provide accurate, detailed, and engaging descriptions in a shorter period of time compared to manual content creation.
Q. How accurate are the product descriptions generated by AI?
The accuracy of product descriptions generated by AI can vary depending on the quality of the information provided and the sophistication of the AI technology used. Nevertheless, these tools are continuously refined and tweaked to improve the accuracy of the descriptions provided. It’s also important to remember that carefully checking and editing the descriptions generated by AI will help to improve their accuracy.
Q. Can using AI product description generators harm the search engine optimization (SEO) of my website?
No, using AI product description generators can actually improve SEO as they provide consistent, relevant, and informative descriptions for search engines. By incorporating popular keywords and commonly used search phrases in descriptions, AI product description generators can help to improve search rankings and generate more organic traffic.
Q. Are there any situations where AI product description generators may not be suitable?
Yes, there are situations where AI product description generators may not be suitable. For instance, if your product has unique features that will require technical descriptions that go beyond the common specifications, the AI generator may not understand the terms and provide descriptions that are irrelevant or incorrect.
Or say, if you want to use product descriptions as part of the creative and engaging branding approach, AI-generated content may lack that personal touch that comes with human content creation. In such cases, more human intervention is essential.
Q. What level of customization and personalization is possible with an AI product description generator?
AI product description generators’ customization and personalization flexibility vary based on the tool or provider being used. However, most of the good AI product description generators will let you customize the tonality, length, etc. which are key to writing an effective, on-brand product description.
AI product description generators can be a powerful tool for E-commerce businesses looking to boost their website’s efficiency, productivity, and sales. These tools are easy to implement and offer a range of benefits. They save time and resources in creating product descriptions, create consistency with tone and language across the website, improve search rankings and site optimization, and provide new opportunities for customization and personalization of product descriptions. Bulk AI product description generation
However, AI product description generators are still a technology that requires some human oversight. Make sure that you review your AI-powered product descriptions closely to ensure accuracy and correctness.
Incorporating these AI tools may save your business time, improve the customer experience, and open new opportunities for sales conversions.