Airtable is a SaaS company that is probably known to everyone who is familiar with project management tools. A big chunk of this success is undoubtedly accredited to the amazing products that Airtable offers. But a significant share of their popularity should also go to the Airtable content marketing strategy. Like most other successful brands..
Product-led growth is more than just a buzzword in the world of SaaS marketing today. If you have been doing your research on how SaaS companies market their products, you would have come across product-led content very often. Product-led content marketing is an approach to content marketing where the product is effortlessly intertwined with the..
Today, when you search for ‘best project management platforms’ on Google at least 5 of the top 10 resources that appear, mention ClickUp. It’s hard to believe that this SaaS company was only founded some five years back. Such speedy growth is only possible if you’ve done almost everything right – including content marketing –..
Quite often, you will find a blog or an e-book that offers just the right answers you’ve been looking for. But it takes you some digging up to find that the company publishing such immensely useful content itself has a product that could solve all your problems. By that time, though, you probably discovered and..