Few stories resonate as powerfully as Slack’s meteoric rise to success. Within a mere 24 hours of its launch in 2013, it attracted 8,000 users. A fortnight later, this number had almost doubled. From being snapped up by Salesforce for an astounding $27.7 billion to acquiring 169,000 paid users, Slack’s growth trajectory to become the..

Content marketing is more than just about lead generation and driving traffic to your website. For most consumer-centric, responsible brands, content is also a way of educating and empowering their community with valuable insights and knowledge. This is exactly what Pearler aims to do with their content marketing efforts. The Pearler content marketing strategy focuses..

Let’s talk about demand generation. Generating demand for products/services has always been an important part of marketing and sales. But the actual process of demand generation has changed significantly over the years. It is no longer dependent on one-way communication with the audience. The digital boom has made it possible to engage the audience in..

Great content can drive terrific results for your business. But for that to happen, your content needs to find its audience. While search engine optimization helps the audience find your content organically, an effective content distribution strategy helps your content find the audience instead. Though ideally, organic search should grab enough eyeballs for your content,..

Content is at the front and center of marketing today, and some companies truly understand its potential in brand-building and business growth. Rocketlane is one such company that has established itself as a thought leader in its industry with its informative and fresh content. This SaaS platform has grown to achieve immense popularity not only..

Without a doubt, marketing has changed from its traditional characteristics of radio ads, billboards, and flyers targeting the end user with a product or service to more creative methods, including content marketing. However, for most companies, content marketing is still a new beast so having a few content marketing metrics to track what is working..

For SaaS companies, content marketing provides a way to fill the sales funnel with qualified leads. Of course, the primary purpose is always to communicate valuable and important information to the customers. But SaaS companies like Marketo understood the importance of communicating this information in a way that turns the target audiences into prospects, and..

Most SaaS marketers would agree that content is the main driver of growth. But how you create this content is just as important. You might be publishing quality blogs for your audience, staying on top of your social media content, providing the audience with useful resources, and still seeing little to no conversions. What am..

Certain SaaS platforms are synonymous with powerful work management capabilities, and one such name is Monday.com. This project management software launched in 2014 has grown immensely from the time of its conception. Today, it sees revenue growth of nearly 75% in a quarter generating revenues as high as $120+ million. But like we always say,..

As the year rolls over, we as content marketers are yet again faced with the same questions related to content marketing trends in 2023. What digital marketing trends are going to change in 2023? What content SEO statistics will be crucial for SEO success in 2023? The content marketing landscape is indeed very dynamic. The..