Category :Content Marketing

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Does bad grammar affect SEO? To cut a long story short – Yes, it can! Grammar and spelling may seem like trivial factors that should not affect your content’s worth. But when it comes to search rankings, grammatical errors could prove to be lethal. Search marketers and SEO experts often debate whether spelling and grammar..

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Quite often, you will find a blog or an e-book that offers just the right answers you’ve been looking for. But it takes you some digging up to find that the company publishing such immensely useful content itself has a product that could solve all your problems. By that time, though, you probably discovered and..

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Content and digital marketing have taken center stage in the world of business. Almost 70% of marketers today actively invest in content marketing, says the State of Marketing Report 2021 by HubSpot. And this number is only expected to grow as 24% of marketers said they plan on increasing their content marketing investment in 2020…

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When you sit down to write a new blog post, what is the first question that comes to your mind? If you’re a seasoned content marketer, it is probably – what are we writing and who are we writing for? Knowing who your audience is and what they want to read about is paramount in..

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When you talk about a killer content marketing campaign, what is the first name that comes to your mind? For most of us in the content world, it is probably HubSpot. You run a quick Google search on anything content creation and marketing, and there is at least one HubSpot article among the top 10..

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It’s been over 25 years since Bill Gates coined the phrase “Content is King,”—which is still relevant and holds immense significance to this date. If done rightly, great content attracts users and helps build online credibility.  Research suggests that 56% of content marketers agree that blogging is effective, and 10% say it generates the most..

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There is a massive difference between how you write email marketing copy and regular emails. While writing email copy, you can’t afford to make mistakes, you can’t take shortcuts, and you definitely can’t let it loose. Why? Because in email marketing, for every $1 that you spend, you get back $42 on an average –..

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Content is proving to be the king of marketing year after year, with content marketing industry posting double digit growth yet again in 2021. And with people glued to their screens, content consumption is also on a massive uptrend. All this is music to a content marketer’s ear. What isn’t is the fight for the..

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If you would like to get your tool added to the list, fill out this form. We will get back to you as soon as possible. When you are running a small business or a big agency, switching between various roles to get things done can be difficult. Whether you keep track of everything in..

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What is content creation? Content creation refers to the process of content planning, development, optimization and publishing. The content creation process can have a number of steps depending on the size and complexity of the content development operations. Content creation purposes can vary greatly too – for example – content marketing, internal company communications, sales..