Product-led marketing is quickly turning into a SaaS industry buzzword. But while many SaaS marketers know what is product led growth, the challenge arises in executing their PLG strategies. How do you ensure that product-led growth through marketing and content? How can you drive user engagement with product-led content? How do you plan product-led SEO?..
Many content marketers try to avoid mentioning their SaaS products explicitly in their content to avoid the risk of sounding too self-promotional. Up until a few years ago, SaaS content marketing was all about “being the television show and not the ad”. The focus was primarily on creating content that the audience would find interesting..