You’ve been creating content year after year, but how do you ensure all of this content is performing as expected? Can your content compete with the newer more authoritative pages that are gradually scaling up the ranks in search engine results? While we agree that creating and distributing new content is the priority, tracking and..
You’ve seen how fast people move from one trending topic to the next on the internet. Keeping up with your audience’s demands and search trends is no mean feat. Market and audience research can take up all of your time if you don’t have the right tools in your content marketing arsenal. So what do..
When you talk about SEO, what’s the first thing that strikes your mind? If you’re a marketer or a content creator, it has to be content. There are many sides to search engine optimization, including technical SEO, but the role of content is central and crucial in building a well-rounded SEO strategy. So when you..
“You’re doing SEO wrong.” These words sound both familiar and unsettling to most content marketers. Especially if you realize that’s true, you might dread to think how much potential traffic and how many valuable leads it may have cost you. But worry not! Content SEO is a game of continuous improvement — a never-ending quest..
Like most other things in life, starting out is usually the toughest part of the content creation process too. If you want your content creators to really deliver content that packs a punch, the first thing they will need is a solid content brief. You have some ideas of what your content should read and..