How to Use AI for Event Marketing

Step into the future of AI event marketing, where Artificial intelligence (AI) is transforming the way we plan and promote events. Gone are the days of relying solely on traditional marketing strategies and manual grunt work. Narrato AI can help make your event marketing content stand out, ensuring that your message reaches the right audience, at the right time, in the most effective way possible.

So, whether you’re organizing a corporate conference, a music festival, or a community fundraiser, this article will give you a step-by-step guide for generating event marketing content using AI. Let’s get started.

TL;DR Here’s a quick summary video of this article.

Exploring AI for event marketing

Implementing AI event marketing

  1. Using AI to generate event description
  2. Using AI copywriter to create event promotion pages and more
  3. Using AI email writer to create event promotion emails and newsletters
  4. Using AI to create social media content for event
  5. Using AI to create brochures, blogs, or press releases for an event
  6. Using AI image generator for event marketing
 
Narrato AI event promotion webpage generator
 

Exploring AI for event marketing

If you’re in the business of event planning, you’ve probably heard of the buzz surrounding AI event marketing. But what exactly is AI, and how can it enhance your event marketing efforts? Allow us to break it down for you.

AI involves leveraging smart machines to complete tasks that usually need human intelligence. In the context of event marketing, it can be used to create personalized content based on a user’s specifications. This gives event planners more time to focus on the creative and strategic parts of their job.

The AI content assistant from Narrato gives you access to over 100 AI templates and tools to assist with a wide range of event marketing projects. Plus it has got some great AI SEO tools to ensure your content effectively reaches your target audience. Whether you’re looking to create an event webpage or blog, or thinking of promoting your event on social, using this AI content assistant for event promotions and marketing is the way to go.

Narrato AI Content Assistant

Narrato AI Content Assistant

By exploring the possibilities of AI, you can take your event marketing strategy to the next level and create unforgettable experiences for your attendees. Now, let’s dive into how you can start implementing AI event marketing for your next big event.


Implementing AI event marketing

While AI might sound complex, its integration into your event marketing strategy doesn’t have to be. The beauty of AI lies in its ability to simplify processes and provide insights that we might not have seen otherwise. So, how do you start? We’re going to give you an in-depth guide to creating more engaging and personalized marketing content using various AI content creation tools on Narrato. Let’s start ?


1. Using AI to generate event description

Event planning can often feel like juggling multiple intricate parts all at once. Among the initial challenges is coming up with a compelling description that draws people in. Fortunately, AI tools offer a creative and efficient solution to this problem, ensuring your event stands out from the crowd.

To generate an event description, open the AI event description generator on Narrato, and type in some event details (event type and highlights).

Specifying event details in the AI event description generator

Specifying event details in the AI event description generator

Now, all that you have to do is specify the target length, tone, and the format you want the description in. You can choose to have it in the form of paragraphs, bullets, and paragraphs + bullets. Once you’re done setting the parameters, click ‘Generate’

Specifying the parameters in the AI event description generator

Specifying the parameters in the AI event description generator

The AI will process this information and generate a draft that highlights the most appealing aspects of your event. This not only saves you time but also provides a fresh perspective on how to present the event to potential attendees.

AI-generated event description

AI-generated event description

The AI-generated description can then be tweaked to add any additional info the AI might have missed.


2. Using AI copywriter to create event promotion pages and more

After nailing down the name and description of your event, the next crucial step is promoting it. This is where an AI copywriter comes in. This AI tool can help you create compelling content that converts visitors into attendees.

First up, we’re going to find out how you can create a webpage communicating the value and excitement of your event using an AI event promotion webpage generator. You’ll need to specify the type of event you’re hosting. Then, input the key details about your event, such as its USPs and benefits. If you have any positive feedback or stories of success from previous events, those are always worth including, too. They give a wonderful insight into what the attendees can expect.

Entering event details into the AI event promotion webpage generator

Entering event details into the AI event promotion webpage generator

Finally, choose the desired tone, and the target word count, and click ‘Generate’.

Specifying the length of the webpage to the AI event promotion webpage generator

Specifying the length of the webpage to the AI event promotion webpage generator

The AI will then generate well-structured copy that engages potential attendees and encourages them to take action.

AI-generated event webpage

AI-generated event webpage

This copy can be used as-is or further refined to include any details you may have missed. The result? A professional, enticing promotion page ready to captivate and convert.

The AI copywriter has various other AI templates to help you create other content for event promotions, like a registration page copy and more. It also supports popular copywriting frameworks like AIDA, BAB, and PAS to boost your content’s impact.

In addition to that, there’s also an AI ad generator on the platform to create ad copy promoting your event.

 
narrato AI copywriter
 

3. Using AI email writer to create event promotion emails and newsletters

When it comes to event promotions, email marketing remains one of the most effective channels for reaching potential attendees. Despite being one of the oldest marketing channels, it boasts an impressive ROI of $72 on every dollar spent. But let’s be real, crafting those perfect promotion emails and engaging newsletters can take up a pretty good chunk of time. That’s where AI comes into play. Imagine having a tool that gives you captivating email content in minutes. That is essentially what an AI event promotion email generator does. 

To generate the event promotion email, feed the tool with some information about your event – like the type of event, plus the theme, key details, and what makes it unique in the event highlights. Narrato also gives you the option to add any offer you’re running to promote the event.

Adding event details in the event promotion email generator

Adding event details in the event promotion email generator

Finally, specify the tone of voice and the desired word count, before you click ‘Generate’.

Specifying tone and desired word count in the AI event promotion email template

Specifying tone and desired word count in the AI event promotion email template

The AI will generate a tailor-made promotional email for you. 

AI-generated promotional email

AI-generated promotional email

Besides promotional emails, you can also consider including newsletters to your event marketing campaign. This type of content is great for keeping your audience engaged and informed as the event date approaches. But consistency is key, and that’s where many event planners drop the ball. By leveraging AI, you can write compelling newsletters on the regular, without breaking a sweat, and keep on top of your schedule.

To generate a newsletter copy, open the AI newsletter generator on Narrato, and type in the topic and any notes you may have for promoting the event.

Entering event details in the AI newsletter generator

Entering event details in the AI newsletter generator

Adjust the parameters of tone, word count, etc to customize the newsletter copy. Once you’re done, click ‘Generate’.

Setting parameters in the AI newsletter generator

Setting parameters in the AI newsletter generator

And there you have it – your AI-generated newsletter copy.

AI-generated newsletter

AI-generated newsletter

All that’s left is to design your newsletter. Canva could be the perfect tool for that, offering various eye-catching newsletter templates and design tools that you can use. You can also try Narrato’s AI image generator for adding unique images to go with your content. 

Newsletter templates on Canva

Newsletter templates on Canva

With AI assistance, you can personalize email content for different segments of your audience. This level of customization is pivotal in boosting open rates and keeping your audience hooked. Here’s a detailed guide on using an AI email writer for marketing success.


4. Using AI to create social media content for event

Social media is the battleground where the fight for the audience’s attention is fiercest. It’s also where AI can give you the upper hand. With billions of users across platforms like Facebook, Twitter, Instagram, and LinkedIn, your event’s success hinges on your ability to stand out. Here, an AI social post generator offers the unique ability to speed up content creation and magnify your results. It can generate engaging, creative, and platform-optimized posts in seconds.

Feed this AI tool some basic information about your event. You can do that in the form of notes, URL, or the event theme. Here, we’ve chosen the AI social post with link template, so we’ll just have to enter a web link.

Creating a social post with link using AI

Creating a social post with link using AI

Select the preferred social media channel (Instagram, Twitter, LinkedIn, Facebook), the desired tone, length (short/long), and click ‘Generate’.

Customizing the social media post with AI

Customizing the social media post with AI

Your AI-generated social media copy will be ready.

AI-generated social media copy

AI-generated social media copy

Applying the same process, you can use the Twitter thread generator, AI meme generator, AI social media poll generate, and other AI templates on Narrato to generate a variety of other content. 

AI social media content generation templates on Narrato

AI social media content generation templates on Narrato

Narrato offers another AI tool that automates the social media marketing process – the AI Content Genie. It goes beyond generating single posts. It can plan and automate an entire social media campaign for your event, ensuring a consistent flow of content across all your channels. 

Narrato AI Content Genie

Narrato AI Content Genie

You would have to feed the tool with your website themes and URL once.

Adjusting the settings on AI Content Genie

Adjusting the settings on AI Content Genie

The AI will take this information to generate fresh social media (plus blog) content for you every week. From generating post ideas based on trending topics and hashtags to scheduling posts for optimal engagement, it does it all. You can also generate more posts, edit them to suit your requirements, and publish straight from the platform.

Generating, editing, and publishing posts on Narrato’s AI Content Genie

With AI tools, event planners and marketers can not only save precious time but also enhance the effectiveness of their promotions. Here’s a guide on using AI social media post generators.


5. Using AI to create brochures, blogs, or press releases for an event

You can also use AI to create compelling and engaging content for your event blogs, brochures, and press releases, and ensure your event stands out in a crowded marketplace.

To create an event brochure using the AI brochure generator on Narrato, all you need to do is provide a few basic details, like the number of pages in your brochure, content notes, and the purpose for creating it.

AI brochure generator

AI brochure generator

After you fill out the basic details and click ‘generate’, the AI will create a well-written brochure copy for each page of the brochure based on your specifications.

AI-generated brochure content

AI-generated brochure content

For the blogs promoting the event, you can use the AI content repurposing template on Narrato. This AI tool allows you to transform your existing content (your webpage, press release, or anything else) into a blog post. Fill out all the input fields, and simply click generate to get your AI-generated blog post promoting the event.

AI content repurposing tool

AI content repurposing tool

AI-generated blog on Narrato

AI-generated blog on Narrato

Besides blogs, press releases are also great for getting the word out, and AI can streamline the creation process. By leveraging AI press release generator, you can produce professional, attention-grabbing content in minutes. 

Simply input information about your event in the ‘Company Name’ and ‘Product or Service’ input fields. Add announcement notes for your event, including the date, location, and any notable speakers, etc. Don’t forget to set the word count and tone for the AI-generated press release.

Providing relevant inputs to the AI press release generator

Providing relevant inputs to the AI press release generator

The AI will craft a press release copy that’s ready for distribution. This not only saves time but ensures consistency and quality across all your PR materials.

AI-generated press release

AI-generated press release


Using AI image generator for event marketing

You will also need visual content that complements these blogs, press releases, and other content. We mentioned the AI image generator when we were talking about event newsletters. With this AI tool, you can easily create stunning, high-quality images tailored to your event marketing needs. Narrato also offers stock images and a huge GIF library. 

Narrato’s AI image generator + GIF and CC Image search

Narrato’s AI image generator + GIF and CC Image search

Create unforgettable events with AI

Incorporating AI in your event marketing strategy is no longer an option but a necessity to stay competitive and meet the evolving expectations of your audience. The benefits of AI event marketing efforts are clear – simplified content creation and time saved. The possibilities are also endless. So, embrace AI for event marketing and let it supercharge your event marketing efforts to drive better results.

 
Narrato AI Content Assistant