When you sit down to write a new blog post, what is the first question that comes to your mind? If you’re a seasoned content marketer, it is probably – what are we writing and who are we writing for? Knowing who your audience is and what they want to read about is paramount in..
When you talk about a killer content marketing campaign, what is the first name that comes to your mind? For most of us in the content world, it is probably HubSpot. You run a quick Google search on anything content creation and marketing, and there is at least one HubSpot article among the top 10..
It’s been over 25 years since Bill Gates coined the phrase “Content is King,”—which is still relevant and holds immense significance to this date. If done rightly, great content attracts users and helps build online credibility. Research suggests that 56% of content marketers agree that blogging is effective, and 10% say it generates the most..
There is a massive difference between how you write email marketing copy and regular emails. While writing email copy, you can’t afford to make mistakes, you can’t take shortcuts, and you definitely can’t let it loose. Why? Because in email marketing, for every $1 that you spend, you get back $42 on an average –..
Content is proving to be the king of marketing year after year, with content marketing industry posting double digit growth yet again in 2021. And with people glued to their screens, content consumption is also on a massive uptrend. All this is music to a content marketer’s ear. What isn’t is the fight for the..
If you would like to get your tool added to the list, fill out this form. We will get back to you as soon as possible. When you are running a small business or a big agency, switching between various roles to get things done can be difficult. Whether you keep track of everything in..
What is content creation? Content creation refers to the process of content planning, development, optimization and publishing. The content creation process can have a number of steps depending on the size and complexity of the content development operations. Content creation purposes can vary greatly too – for example – content marketing, internal company communications, sales..
Content marketing has been one of the pillars of digital marketing for decades. And quite frankly, it’s been working wonders for brands. But research shows that one of the challenges of the digital age is information overload. Does this mean brands need to reduce the amount of content they’re producing? More importantly, could that be..
Content marketing trends are ever evolving to keep pace with the advancements in technology and changing consumer behavior. What was considered an important content marketing trend last year may have little or no significance the coming year. On the contrary, some content trends are more sticky than the others, which makes it important for the..
A challenge most business blogs face is building a sustainable following for their blogs. Your blog content may be top-notch, but you are still not getting enough repeat visitors. There are two reasons why this could happen. Either you are not building loyal blog subscribers or your content is not engaging enough. Assuming the problem..