When you talk about a killer content marketing campaign, what is the first name that comes to your mind? For most of us in the content world, it is probably..

As a content marketer, one of the biggest mistakes you can make is posting content irregularly or creating random and irrelevant content just for the sake of it. Creating content..

There is a massive difference between how you write email marketing copy and regular emails. While writing email copy, you can’t afford to make mistakes, you can’t take shortcuts, and..

Content is proving to be the king of marketing year after year, with content marketing industry posting double digit growth yet again in 2021. And with people glued to their..

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Like most other things in life, starting out is usually the toughest part of the content creation process too. If you want your content creators to really deliver content that..

Content creation processes are getting increasingly complex. Content creation involves a number of collaborators and stakeholders, and to get good result from the content created, you also need a lot..

Managing a team of freelance content writers is not easy. The challenges exacerbate when your team consists of freelance writers. One reason for that is you have less control over..

What is content creation? Content creation refers to the process of content planning, development, optimization and publishing. The content creation process can have a number of steps depending on the..

Content marketing has been one of the pillars of digital marketing for decades. And quite frankly, it’s been working wonders for brands. But research shows that one of the challenges..