The content space is crowded. There’s no doubt about it. In fact, there are more than 500 million blogs live on the web today. When there’s so much content available on the web, the audience is quick to move to other resources when they don’t find value in your content. The key lies in delivering..
Like most other things in life, starting out is usually the toughest part of the content creation process too. If you want your content creators to really deliver content that packs a punch, the first thing they will need is a solid content brief. You have some ideas of what your content should read and..
Content creation processes are getting increasingly complex. Content creation involves a number of collaborators and stakeholders, and to get good result from the content created, you also need a lot of investment in content planning and optimization. So we asked businesses and content marketers – how do they manage these complexities and build content to..
What is content creation? Content creation refers to the process of content planning, development, optimization and publishing. The content creation process can have a number of steps depending on the size and complexity of the content development operations. Content creation purposes can vary greatly too – for example – content marketing, internal company communications, sales..