Businesses today are constantly on the hunt for innovative ways to captivate their audience and improve their market reach. One such innovation is the use of Artificial Intelligence (AI) in content creation. More specifically, AI-powered brand voice generators, where AI algorithms learn about a brand’s unique tone and style, and create personalized content to resonate better with their target audience. This revolutionary technology offers you a chance to maintain brand consistency and increase engagement by tailoring your messages to the audience’s preferences. Let’s talk about how exactly that works, and how you can make the most out of this tool. ?
What are AI-powered brand voice generators?
How to create personalized content using AI brand voice generators?
- Step 1. Create your custom brand voice using an AI brand voice generator
- Step 2. Generate content using AI
- Step 3: Review and edit the content generated by the AI brand voice generator
Examples of successful implementation of brand voice
What are AI-powered brand voice generators?
An AI brand voice generator is designed to learn from a variety of content such as blogs, social media posts, and other web content, analyze it, and construct a brand’s unique voice. Once the AI has a grasp on a brand’s voice, it can then go on to produce content that sounds as though a human writer on your team wrote it.
A good AI brand voice generator will be able to –
- Identify and adopt a brand’s unique tone and style
- Generate on-brand content that is also high-quality, SEO-optimized, and plagiarism-free
- Ensure brand voice consistency across all content
Narrato AI offers an AI brand voice generator that does all this and more. Using it, you can generate your custom brand voice, and apply it to all your content assets (using AI content generators), whether it is blogs, social media posts, emails, or anything else. This ensures that the content aligns perfectly with your business’s tone, style, and values.
Narrato’s AI Content Assistant with the brand voice generator
An AI-powered brand voice generator can be the key to saving time and resources, while confidently creating on-brand, consistent UX content that connects with your audience. But, how do you use it to create your custom brand voice and personalized content? Let’s find out.
Here’s a video guide on how to generate custom brand voices on Narrato.
How to create personalized content using AI brand voice generators?
According to a SmarterHQ survey, 72% of customers only engage with brands that pay attention to personalization and tailor their marketing messages to the consumers’ interests. An Adobe Survey of Marketers and Consumers from 2020 also shows that marketers saw an improvement in ROI with personalization, especially in outcomes like brand loyalty, revenue, and retention. So, content personalization is the key to driving engagement. That’s where AI brand voice generators come in.
In the traditional content creation process, personalizing your content requires manual effort. You need to develop a brand voice guide, share it with your team, and then produce content that aligns with those guidelines. AI can step in to make this task a lot easier and much more efficient. Here’s how –
Step 1. Create your custom brand voice using an AI brand voice generator
The process of using an AI-powered brand voice generator is relatively straightforward and begins with defining your brand’s unique voice. If your brand was a person, what would its personality be like? Would it be formal or casual, serious or witty, business-like or friendly? Your brand’s voice should reflect these characteristics, and AI could help you do that. Narrato’s AI brand voice generator only needs a few samples of your existing content to understand your unique tone of voice, which can then be incorporated into all your AI-generated content. This tool requires no human intervention, except for the input data, to piece together your unique brand voice.
Start by first giving your brand voice a name, and then add sample content. You can add as many examples as you want, diversifying your content to get an accurate AI-generated brand voice. After you’ve added some sample pieces, click ‘Analyze brand voice’.
Narrato’s AI brand voice generator
The tool will analyze the sample content pieces to give you a brand voice description. For the input we had provided, this is what the tool gave us –
“The writing style is very descriptive, persuasive, and detail-oriented in both examples. The first example reads like a blog, with structured ideas, storytelling elements, and a focus on visuals. It uses flourishing and enchanting vocabulary to conjure appealing images, making it feel like the reader is part of a magical adventure. The use of numbered subheadings, metaphorical language, active voice, and direct address contribute to its engaging tone.
The second example is clearly a social media post, employing the use of emojis, hashtags, and informal yet enthusiastic language. It adopts a direct style, addressing the reader with imperative phrases such as “Say goodbye,” “Look no further,” and “Discover.” The use of emoji bullet points to separate the benefits of the product helps to break written content into glance-friendly, digestible chunks, improving content readability and engagement.
In both examples, the text is promotional and convincingly communicates the key features and benefits of the product.”
That’s it. You can now save this AI-generated brand voice description, and it appears in the ‘Brand Voices’ tab on your Narrato Workspace.
AI-generated brand voice on Narrato
Step 2. Generate content using AI
Once you have established your brand voice, it’s time to put it into action and create personalized content. Most AI tools allow you to provide keywords or short descriptions of the content you need. On Narrato’s AI writer, you’ll find 100+ AI templates to create any content that you want, and each one comes with an option to customize your content with your specific tone of voice.
Let’s say, you’re creating a blog with the AI article writer on Narrato. You’ll provide the tool with the topic, keywords, word count, audience specification, and the tone you want the content to be in. When you click on the tone option, a drop-down menu will appear, and you’ll be able to see the custom brand voice you created in the options. Simply select that and your content will be generated in your desired tone of voice.
AI content generated applying your custom brand voice
Following the same steps, you can create personalized content with the AI blog writer, AI copywriter, AI social media post generator, AI product description generator, AI ad generator, AI email writer, or any other AI tools or templates on Narrato. If you’re using AI Content Genie, you can set the tone for both social posts and blog posts and get on-brand AI-generated content on autopilot.
Narrato’s AI Content Genie
Using an AI brand voice generator not only saves you time and effort but also ensures consistency across all your content. You’ll be amazed at how accurately AI can capture your brand voice.
Step 3: Review and edit the content generated by the AI brand voice generator
AI is impressive, but it’s not perfect. This is why it’s important to take the time to review and edit the AI-generated output before finalizing it.
First, read through the content and check for any errors or inconsistencies. Look out for grammar, spelling, or punctuation mistakes and correct them as needed. Narrato has an in-line AI writer, that comes with a spelling and grammar checker to make the task easier.
Spelling and grammar checker on Narrato
Next, consider the tone and style of the content. Does it align with your brand’s personality? If not, make appropriate changes to make it more relatable and engaging for your target audience. You can use Narrato’s AI Content Improver and AI Content Rewriter tools for the purpose. They have the option to adjust the tone parameters, so you can improve your content quality, while still ensuring it adheres to your custom brand voice.
Lastly, double-check the content for any factual errors or inaccuracies. ClaimBuster is a tool that could help you with the fact-checking.
Reviewing and editing the generated content ensures that it’s truly personalized and reflects your brand’s voice accurately. So, take the time to polish it, ensuring that it’s on-brand, engaging, and meets your content’s objectives.
Examples of successful implementation of brand voice
There is no denying the benefits that come with creating on-brand, high-quality content. It reinforces the brand’s values and messaging and helps with brand recall. Here are some examples of successful implementation of brand voice will make this clearer –
1. Netflix
When you think about OTT today, the first name that comes to mind is Netflix. That’s because this brand has done an excellent job of establishing its identity, besides providing great services to its users. With its iconic red and black theme and the memorable ‘Tudum’ sound, Netflix maintains a consistent brand image through its audio-visual content. They’ve successfully developed a brand voice, which comes through in all the content they put out. The brand knows that its target audience is not defined by demographics, but rather by their state of mind. With a global reach that includes all ages, languages, and locations, the audience shares one common trait: they seek relaxation, entertainment, and a lighthearted mood. The brand’s voice mirrors this vibe, adopting an informal, humorous, and conversational tone.
Take this post on the Netflix companion site, Tudum, for example. The post effortlessly captures a casual and friendly tone.
Blog post on Netflix Tudum
The same tone and style follows through in their social media content too.
Netflix’s Instagram post
2. Adobe
Adobe’s verbal and visual language forms a complex code that shapes the audience experience. It effectively communicates the brand’s personality, values, and purpose. Their goal is to forge an emotional bond with customers, which is why their editorial voice is authentic, intelligent, empathetic, and visionary. All their published content is meant to evoke a response from the readers.
Adobe web copy
The example above clearly demonstrates how Adobe’s copy is both genuine and smart, effectively conveying its message.
3. Starbucks
Starbucks, the coffee giant, employs a functional yet expressive brand voice that simplifies its messaging while narrating its brand story.
Starbucks post on Instagram
Their distinct brand voice strengthens the connection between customers and products, ensuring a clear and uncomplicated messaging style that eliminates any confusion and makes purchasing easy.
To sum up
Personalized content creation is essential if you want to stand out amongst the sea of branded content, and AI-powered brand voice generators are the solution for creating personalized content at scale. These AI tools can analyze your brand voice across existing content and learn to mimic it. This results in a consistent brand voice, even when broadening out to multiple types of content. With AI by your side, you wouldn’t need large teams spending inordinate amounts of time on content personalization.
So, let those creative juices flow, fire up an AI brand voice generator, and let your brand’s personality shine!
