Airtable is a SaaS company that is probably known to everyone who is familiar with project management tools. A big chunk of this success is undoubtedly accredited to the amazing products that Airtable offers. But a significant share of their popularity should also go to the Airtable content marketing strategy. Like most other successful brands..
When you talk about a killer content marketing campaign, what is the first name that comes to your mind? For most of us in the content world, it is probably HubSpot. You run a quick Google search on anything content creation and marketing, and there is at least one HubSpot article among the top 10..