Crafting the perfect email can be tricky—one mistake and it might end up in the spam folder. Whether you’re pitching to a potential client, following up on a lead, or..

You may find dozens of recommendations on how to improve your email campaigns: some will concern the email sending frequency, and some will tell you how to prepare the email..

There is a massive difference between how you write email marketing copy and regular emails. While writing email copy, you can’t afford to make mistakes, you can’t take shortcuts, and..