There’s one AI content trend world that’s capturing a lot of attention these days: the AI image to text generator. These nifty tools are transforming how brands communicate, bringing a fresh perspective to visual content strategy. From creating social media posts to generating image alt text, AI image to text generators are proving to be game-changers. Curious about some unique generative AI use cases of this tool in marketing? This blog will dive into four fascinating AI image to text generator use cases that showcase the magic these AI tools are bringing to the table.

What is an AI image to text generator?

4 Generative AI use cases of AI image to text generator

• AI image to text generator use cases #1: Social media post captions
• AI image to text generator use cases #2: Product descriptions
• AI image to text generator use cases #3: Long-form content
• AI image to text generator use cases #4: Image alt text

What is an AI image to text generator?

An AI image to text generator is a sophisticated tool that leverages artificial intelligence to convert images into readable text. These generators use advanced algorithms to identify and extract text from images, photographs, and any kind of graphic. In marketing, such a tool can be incredibly powerful because it can streamline and automate tasks that would otherwise require significant human effort and time. It can be especially useful for extracting information from visual content making data easier to access.

4 Generative AI use cases of AI image to text generator

If you’re a brand looking into the generative AI use cases of the AI image to text generators to elevate your marketing efforts, we’ve got some fantastic ideas to share with you.

AI image to text generator use cases #1: Social media post captions

Social media has become an indispensable tool for businesses looking to connect with their audience and promote their products or services. But keeping posts interesting can be challenging. AI image to text generators can help by creating relevant captions for images automatically, making the whole process a lot easier. Here’s how it works: an AI model analyzes the image, identifying key elements such as objects, people, emotions, and environments. It then crafts a creative caption that aligns with the visual content.

Let’s say you wanted to create a social media caption for a product you’re promoting on social. For your reference, this is the image we uploaded.

For reference, this is the image we provided.

This is the social media post created by the AI tool.

As you can see, the AI tool generates a great promotional post, complete with a call to action, and even includes some expert tips for your audience. In addition to promotional content, you can also use this generative AI use case to create educational content from infographics or craft social posts for special occasions using a graphic or a poster.

AI image to text generator use cases #2: Product descriptions

Product descriptions play an important role in influencing customer buying decisions. These descriptions need to be accurate, detailed, and persuasive, and traditionally, this task falls to a copywriter, but an AI image to text generator can make this a lot easier. By analyzing product images, AI models can extract features and characteristics of the product, and generate compelling descriptions that showcase the product’s benefits and uses.

To turn product images into a product description, you can use the AI content repurposing template on Narrato. Simply upload the image, specify that you want to turn it into a product description, and set the length and tone for generating the product description. You can specify the format of the product description in the additional instructions section.

Let’s use the image we created for the social post to craft a product description.

With this generative AI use case, businesses will be able to quickly transform a large volume of product images into detailed descriptions, which can be especially useful during new product launches.

AI image to text generator use cases #3: Long-form content

Another creative application of AI image to text generators is transforming images into long-form content, like blog articles, newsletters, press releases, emails, or anything else. This may seem a bit unconventional, but it’s an innovative solution that opens up new possibilities for content creation. For instance, consider a scenario where you have visual-heavy content such as infographics, photo essays, or presentations. The AI tool will be able to analyze these images and extract key insights and stories from them. It then generates comprehensive content based on the visual information.

Let’s say, you want to generate a blog article from this banner image –

Using the same content repurposing template, you can upload the image and specify your requirements. Here’s what the AI image to text generator came up with –

As you can see, it can expand imagery into detailed written content. Even though it might need some editing, the AI could provide you with a great starting point for your content.

AI image to text generator use cases #4: Image alt text

Alt text (alternative text) provides a textual description of an image, and it is important for visually impaired users who rely on screen readers to navigate websites. It’s as much about inclusivity as it is about enhancing a site’s search engine optimization (SEO). Search engines can’t interpret images the way they understand text, so providing descriptive alt text helps them index the image content, potentially improving the site’s visibility in search results.

An AI image to text generator can automate the creation of alt text, ensuring that all images on a website are correctly tagged and described, without the labor-intensive need to do this manually. Since AI descriptions can be long, it’s better not to use the full text for alt text. Also, some assistive technologies only show the first 125 characters. So, using just the first sentence from the AI-generated content is a good idea for alt text.

The ability of AI to generate precise and informative alt text enables businesses to build more inclusive and user-friendly digital spaces, aligning with both best practices and ethical considerations.

Wrapping up

Using AI image to text generators in digital marketing opens up a world of creative possibilities. It can craft engaging social media captions to captivate your audience with minimal effort. For product descriptions, these tools add consistency and style, helping to create vivid word pictures that encourage purchases. When working on long-form content, AI helps keep the story engaging and detailed, capturing readers’ attention. Plus, generating image alt text boosts accessibility and SEO, making your content more inclusive and easier to find. Using these generative AI use cases makes operations more efficient but also enhances your marketing strategy.