Content operations refer to the people, processes, and tools brands use to execute their content strategy. You have the people and hopefully, a defined process for content production, management, and distribution. You may also have the tools to power your content operations. If you’re on this page, we’ll hazard a guess that you’re looking for ways to improve your content ops strategy using AI tools. First and foremost, you need an integrated AI content creation and collaboration platform that enables teams of any size to create content seamlessly, collaboratively, and compliantly. Let’s understand what AI integration in content operations looks like.
The content operations framework with AI in the loop
- Seamless content workflows
- Faster content production
- Transparent workflow tracking
- Content consistency
- Smooth collaboration
- Scaling digital content
More Gen AI tools to power your content operations
The content operations framework with AI in the loop
Implementing content operations typically involves the following steps:
- Building a team of writers, designers, and editors who collaborate on creating content that meets your brand’s goals.
- Selecting tools that drive the efficiency of your content operations and improve the effectiveness of your content. They include CMSs, SEO tools, analytics tools, social media scheduling tools, and others.
- Establishing workflows and processes that help content move smoothly from production to publishing. They’re designed to be transparent to all team members, to provide quality assurance, and to support team members’ efficiency by preventing delays and bottlenecks.
AI is reshaping how content teams work and drive marketing goals. 75% of leaders whose teams use AI say they benefit from better collaboration. Integrating AI into content workflows, such as utilizing Janitor AI, enhances efficiency, creativity, and consistency while reducing manual effort. A content management platform with AI capabilities enables you to do more.
Seamless content workflows
Bring team members (and any external collaborators like freelancers and clients) onto a single platform, streamlining collaboration. Picture content creation, review, and distribution happening on and from one one place rather than moving between locations and tools, such Google Drive (documents in shared folders), Google Sheets (content calendar), Google Docs (content creation, review, and editing), and CMSs (exporting to WordPress or HubSpot), and additionally, integrating with Asana or Trello for workflow tracking.
Build a quick-access content repository in Narrato with a drive-like structure, organizing content into projects, folders, and subfolders for a neatly structured and navigable workspace. Easily move content items between folders and projects to keep your team’s content organized and accessible. AI content management platforms like Narrato allow you to create custom workflows to align to the natural flow of your work.
Faster content production
Powerful AI content management tools offer AI templates to speed up content creation and allow you to customize the templates to your brand’s content style. Templates are there to avoid rework and adhere content production to your established content formats and standards for different types of content. On our AI-powered content management platform, all templates are conveniently accessible in one place. Writers can ‘star’ the templates they use frequently and skip right to them the next time they need to use them.
Transparent workflow tracking
With a content management platform, mobilizing team members around content plans is as straightforward as it can get:
- Leverage a content calendar that provides a consolidated picture of all your projects. Create, assign, and move tasks around with ease.
- Create content items, assign writers, and set deadlines.
- Track content progress. On Narrato, you can effortlessly track content at every stage — whether it’s being drafted, under review, delivered to the client, or already published.
- Perform bulk actions — assign, update statuses of, publish, apply templates on multiple content items in one go.
AI-integrated platforms, including Narrato, further enhance your content operations strategy by automating actions like task assignments, assignee notifications, and due date adjustments whenever the task status changes. This reduces manual, rule-based tasks, saves time, and ensures consistency throughout the process.
Content consistency
AI-driven tools enhance content quality by ensuring brand consistency in tone, style, and formatting. With automated grammar, plagiarism, and SEO checks, teams can improve accuracy, maintain credibility, and optimize content for better performance.
Narrato automatically generates an SEO brief and calculates an SEO and a readability score for each blog. It also performs plagiarism checks on content.
Smooth collaboration
Bringing your team on one platform improves the way work is done and managed. On the Narrato platform, team players collaborate, communicate, and share feedback all in one place. They make comments, @mentions, and suggestions, use inline comments to share contextual inputs with collaborators, and leave messages for each task.
You can choose what each team member can or cannot view or do on Narrato based on requirements of their role. If you need to grant platform access to external stakeholders, you can add them as guests and determine their level of access to the platform.
Scaling digital content
Generative AI can think orders of magnitude faster than humans, and tools based on the technology — most famously, ChatGPT — can help writers and marketers with certain aspects of their work. Creating blog outlines, for example. Or extracting key insights from reports. The time savings from delegating repetitive or data-driven tasks can be significant, allowing you to focus on activities that call for creativity or strategic thinking.
AI-powered Narrato supercharges your content engine and supports your content ops strategy in numerous ways. Our AI content templates cover a majority of content marketing use cases for textual content, as encapsulated below:
- Blogs: Long-form blog articles from topic or keywords, or grounded in reference documents or URLs, outlines, introductions, conclusions, FAQs, Q&As, sectional content, and more.
- Copy: Webpages and landing pages, marketing copy (AIDA, BAB, PAS), headlines, CTAs, SEO meta descriptions, and more.
- Ads: Google, Instagram, Facebook, LinkedIn, and Classifieds ads, CTAs, headlines, and more.
- Email: Promotional, cold outreach, sales email sequence, event promotions, subject lines, and more.
- Social media: Instagram, Facebook, LinkedIn, and X, plus meme ideas
- Video: Video descriptions and scripts
- Descriptions: Product, event, property, and local business descriptions
- SEO: Keyword generation and SEO briefs
- Content repurposing: Video and podcasts to blog posts, social media posts, and newsletters; blogs to press releases and social media posts; and other content refactoring use cases.
- Translations: Translates content to 20+ different languages
- AI image generation: Creates images in different styles, including photos, paintings, digital art, anime, and others.
You can schedule or publish content directly from Narrato to your WordPress blog, website, or social media accounts. If you use Strapi, Webflow,or Contentful, you can automate content publishing to these CMSs with simple custom integrations. Our customer success team helps you with integration.
Supporting both your content and content operations strategies, Narrato streamlines creation, collaboration, and distribution — ensuring efficiency, consistency, and scalability across your workflow.
More Gen AI tools to support your content operations
Here are some more Gen AI tools that can help enhance and streamline your content operations strategy:
Beatoven.ai
Beatoven’s AI generates unique background music for videos, podcasts, and creative projects. Musical works created and downloaded on the platform are royalty-free and come with a non-exclusive, perpetual license. Beatoven generates music based on your prompt and allows you to modify sounds by changing the music genre, instrument, or predominant emotions the track evokes. The AI-generated music is downloadable in MP3 and WAV formats.
Canva
Canva AI video editor transforms text prompts into professional-quality videos, automatically selecting footage, graphics, transitions, subtitles, and background music to match your narrative. Simply describe your vision, and the AI assembles a complete video.
For talking head videos, upload photos or choose AI avatars that narrate scripts in 40+ languages. Canva’s AI also adjusts video length, suggests color schemes, and enhances designs with animations, templates, and effects — helping you create high-quality tutorials, ads, and presentations effortlessly.
Veed.io
Veed is an intuitive video editing platform that makes adding subtitles effortless. Simply select ‘Auto Subtitle’, and the software will transcribe your video instantly. You can also upload a subtitle file or type them manually for complete control.
Enhance your subtitles by customizing fonts, colors, and styles, adding animations, backgrounds, and even highlighting key words. Once finalized, export your video with hardcoded subtitles or download the subtitle file in SRT, VTT, or TXT formats.
AI content operations are the future
The impact of AI-driven content operations is hard to overlook. Here’s a reminder of the advantages of including the right AI tools in your content operations strategy:
- Increased productivity and efficiency
- Faster and easier collaboration
- Content scalability
- Content consistency, brand-wise and channel-wise
Gain these benefits by bringing your team on Narrato. On a free trial, envision how our platform might help power your AI strategy. We’re offering a 15% discount on your first year with us — the offer is valid till March 8.
