You’ve been creating content year after year, but how do you ensure all of this content is performing as expected? Can your content compete with the newer more authoritative pages that are gradually scaling up the ranks in search engine results? While we agree that creating and distributing new content is the priority, tracking and..
When you talk about SEO, what’s the first thing that strikes your mind? If you’re a marketer or a content creator, it has to be content. There are many sides to search engine optimization, including technical SEO, but the role of content is central and crucial in building a well-rounded SEO strategy. So when you..
“You’re doing SEO wrong.” These words sound both familiar and unsettling to most content marketers. Especially if you realize that’s true, you might dread to think how much potential traffic and how many valuable leads it may have cost you. But worry not! Content SEO is a game of continuous improvement — a never-ending quest..
When it comes to increasing brand visibility and organic traffic, nothing beats the power of an effective SEO content strategy. SEO content planning is a key area of any content creation process, which may be time- and effort-intensive but cannot be overlooked. Every content marketer or team has their own way of building an effective..