Without a doubt, marketing has changed from its traditional characteristics of radio ads, billboards, and flyers targeting the end user with a product or service to more creative methods, including content marketing. However, for most companies, content marketing is still a new beast so having a few content marketing metrics to track what is working..
Airtable is a SaaS company that is probably known to everyone who is familiar with project management tools. A big chunk of this success is undoubtedly accredited to the amazing products that Airtable offers. But a significant share of their popularity should also go to the Airtable content marketing strategy. Like most other successful brands..
Impactful content marketing relies on quality and consistent content creation. However, creating content that offers value and resonates with the audience is not easy. No wonder businesses and marketers find this a tough nut to crack. In this post, we interviewed 22 business owners and marketers and found some interesting insights into two of their..