You may find dozens of recommendations on how to improve your email campaigns: some will concern the email sending frequency, and some will tell you how to prepare the email list for bulky sending. In this post, we’ll talk about one of the most crucial elements of your email marketing campaign – an email copy…
Read moreWhether you’re an aspiring content writer or an established one, you would most certainly understand the power of words: a well-placed phrase can evoke powerful emotions in the reader, and a compelling opening line can set the tone for an entire blog post or article. But a good content writing process is more than just..
Read moreBlogging is undoubtedly one of the most effective ways to drive traffic and conversions, but it isn’t a cakewalk. It takes time and effort to create a good quality, impactful blog post. How much time does it take to write a blog post? An Orbit Media survey says it takes more than 4 hours to..
Read moreAI content creation is a blessing for creators and marketers. Especially now that machine learning capabilities are seeing new highs with tools like ChatGPT. AI content creation tools are changing the way we carry out content research and creation. But this content marketing boon could quickly turn sour if you’re not careful in avoiding some..
Read moreYou’ve been creating content year after year, but how do you ensure all of this content is performing as expected? Can your content compete with the newer more authoritative pages that are gradually scaling up the ranks in search engine results? While we agree that creating and distributing new content is the priority, tracking and..
Read moreYouTube is the reigning champion among video streaming platforms for more than a decade now. It boasts of more than 2 billion monthly users worldwide, and together, these users watch around 1 billion hours of videos every day! When there is such a huge scope for audience engagement on this platform, there are bound to..
Read moreYou’ve seen how fast people move from one trending topic to the next on the internet. Keeping up with your audience’s demands and search trends is no mean feat. Market and audience research can take up all of your time if you don’t have the right tools in your content marketing arsenal. So what do..
Read moreIf creating content is hard, managing content is even harder. When you have to juggle multiple campaigns, projects, and teams at the same time, keeping everything in order seems like nothing less than a nightmare. You can end up making silly mistakes in the content process that could’ve been easily avoided, if only you had..
Read moreWithout a doubt, marketing has changed from its traditional characteristics of radio ads, billboards, and flyers targeting the end user with a product or service to more creative methods, including content marketing. However, for most companies, content marketing is still a new beast so having a few content marketing metrics to track what is working..
Read moreFor SaaS companies, content marketing provides a way to fill the sales funnel with qualified leads. Of course, the primary purpose is always to communicate valuable and important information to the customers. But SaaS companies like Marketo understood the importance of communicating this information in a way that turns the target audiences into prospects, and..
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