In digital marketing, keeping your content fresh and engaging is essential, yet it can be demanding to consistently produce such material. That’s where generative AI comes in. There are some unique AI content repurposing tool use cases that are changing the way marketers repurpose and enhance their content. Let’s explore seven innovative generative AI use cases of this tool to transform the marketing landscape.

What is AI content repurposing?

7 Generative AI use cases of AI content repurposing tool

• AI content repurposing tool use cases #1. Blog to social media posts
• AI content repurposing tool use cases #2. Podcast/webinar to summary or blog post
• AI content repurposing tool use cases #3. Product review to ad copy
• AI content repurposing tool use cases #4. Ebook to email series
• AI content repurposing tool use cases #5. News to blog or social post
• AI content repurposing tool use cases #6. Images to blog, social post, and more
• AI content repurposing tool use cases #7. Audio/video to blog, social post, and more

 

 

What is AI content repurposing?

AI content repurposing is a groundbreaking innovation where artificial intelligence (AI) tools are used to transform existing marketing content into different formats tailored to various audiences or platforms. Instead of creating new content from scratch, marketers can use AI to repurpose and adapt their existing content for various needs. This is especially useful in today’s fast-paced digital environment, where engaging content across numerous channels is key to a successful marketing strategy.

Narrato’s AI content repurposing tool offers the ability to transform your existing content into various formats suitable for distribution across any channel. This includes transforming images, podcasts, and videos into summaries, social media updates, blog posts, and more.

For marketers, AI content repurposing tool use cases offers a new dimension of creativity. Here’s how it shores up marketing efforts:

• Enhancing reach: Repurposing content allows it to be shared across various platforms, catering to diverse audience preferences and expanding reach.
• Saving time and effort: By turning one piece of content into many, marketers reduce the need to always start anew. This minimizes workload and optimizes resources.
• Cost-efficiency: With AI doing the heavy lifting, the overall cost associated with content creation significantly drops.

Now, let’s dive into seven fascinating generative use cases for AI content repurposing tools in marketing.

7 Generative AI use cases of AI content repurposing tool

A huge majority, 94% of marketers, repurpose content. AI content repurposing tools have transformed marketing strategies by providing versatile generative AI use cases that enhance resource efficiency and expand reach. Here are some of them –

AI content repurposing tool use cases #1. Blog to social media posts

You’ve got a great blog post that’s full of insights. But not everyone’s going to read a long-form article. This is where an AI content repurposing tool comes in handy. It can break down your blog content into bite-sized, engaging posts ideal for platforms like Twitter, LinkedIn, or Instagram. With this generative AI use case, you can:

• Extract key points and quotes to craft compelling social media updates
• Craft multiple versions of social posts to A/B test different angles and formats
• Get the main statistics or influential statements to create attention-grabbing graphics for social

It’s simple to use: First, open the AI content repurposing tool. Enter the blog link, select ‘Social Media Post’ as the type of content you want, and then specify the length and tone. Click generate, and you’ll have a repurposed social media post in no time!

By turning blogs into social media posts, marketers can cater to the preferences of users who favor short and sweet content digestible at a glance.

AI content repurposing tool use cases #2. Podcast/webinar to summary or blog post

Not everyone can sit through an entire podcast or webinar. Converting audio into text makes it easier for more people to access the information. AI content repurposing tools can transcribe your audio content, helping you create a base to work with. Once transcribed, AI can help organize the main ideas into blog posts, social media posts, and more.

Following the same steps as above, you can upload the podcast or webinar content in the form of a link or file, and then choose the output format. The AI will condense the main ideas into quick summaries or comprehensive blog articles, like so 👇

You can also enhance these blog summaries with keywords and hyperlinks to bolster your web presence and improve search engine rankings. With this generative AI use case, you can make sure the valuable insights from podcasts and webinars are never lost.

AI content repurposing tool use cases #3. Product review to ad copy

Product reviews are a goldmine of user-generated content. They contain authentic user sentiments and insights that marketers can leverage for advertising. With an AI content repurposing tool, you can effortlessly transform detailed reviews into succinct ad copies. For this generative AI use case, you can upload the product review in the form of text, specify ‘Ad copy’ as your output format, and then add any additional instructions for generating the ad copy.

Transforming product reviews into ad copy allows marketers to create advertisements that evoke trust and resonate with potential buyers.

 

 

AI content repurposing tool use cases #4. Ebook to email series

Turning an ebook into an engaging email series is a brilliant way to maximize its value and maintain audience interest over time. AI content repurposing tools can streamline this process by breaking down your comprehensive ebook into bite-sized, digestible content perfect for email newsletters. These tools identify key sections and themes, converting them into captivating email sequences that retain the essence of your original content while enhancing readability.

This generative AI use case turns long-read ebooks into a progressive learning experience, which could be perfect for engaging potential customers and guiding them through your sales process.

AI content repurposing tool use cases #5. News to blog or social post

To stay relevant today, it’s important to do more than just follow the news; it’s crucial for brands to strategically use news articles to connect with and expand their audience. Narrato’s AI search and repurpose news template make it easy to find articles on any topic and transform complex information given in news articles into simple, clear insights. You can then share these insights in a variety of formats, like social media posts, blog articles, or summaries.

To use this tool, start by searching for news articles on any topic and choosing one to repurpose.

Next, select the output format you’d like—such as a blog, social media post, or summary—along with your preferred tone and length. You can also provide any extra guidelines for repurposing. The AI will then repurpose the news article based on your specific instructions.

This generative AI use case ensures that marketers stay relevant in the fast-moving news cycle while providing their audience with valuable and timely information.

Also Read: How to Search & Repurpose News Articles for Your Audience

AI content repurposing tool use cases #6. Images to blog, social post, and more

A picture is worth a thousand words, and generative AI can help those words find a wider audience. The AI image to text generator tool allows marketers to automatically generate captivating captions, descriptions, and even blog posts from visuals. All you have to do is upload the image and specify the output format. It’s that easy. The possibilities are endless, whether you’re crafting captions for an Instagram post, summarizing an infographic, or transforming an event photo into a press release.

By using this generative AI use case to repurpose images into text, marketers can save time and maximize their reach, leading to better engagement and stronger connections with potential customers. This blend of creativity and technology allows marketers to turn every picture into a story that inspires action.

Also Read: Generative AI Use Cases: 4 AI Image to Text Generator Use Cases in Marketing

AI content repurposing tool use cases #7. Audio/video to blog, social post, and more

Audios and videos have gained immense popularity because of their engaging nature. However, these media formats possess the potential to offer even greater value to your audience when repurposed into multiple content formats. By doing this, you can reach more people and cater to different preferences. For example, you can transcribe them into blog posts or articles, create infographics or social media posts with key points, or even develop whitepapers based on the content. Simply upload your audio or video file as a URL or file, then choose your desired output format. In just seconds, the AI will create a repurposed version for you.

Converting audio and videos into different content types helps marketers improve their content strategy, allowing them to reach more people and engage with a variety of audiences. You can combine different video elements into articles, create step-by-step guides, or develop visually engaging lists for your blog. You can also extract key clips or soundbites for sharing on social media. The possibilities are limitless.

In closing

These 7 generative AI use cases showcase the power of AI content repurposing tools in today’s marketing landscape. With AI tools, content repurposing not only becomes feasible but also highly efficient, creative, and impactful. For marketers, this means embracing a future where content is more adaptable, user-centric, and strategic than ever before. So, leverage these AI content repurposing tool use cases to keep your content flowing, fresh, and relevant across multiple platforms!