The average person is exposed to almost 100 ads every day. We all know the competition for consumer attention is fierce, and standing out in this sea of marketing messages is no small feat. But if you take a little help from an AI ad generator, and inspiration from some ad copy examples, things will get a lot easier. In this blog, we’ll provide you both – some great ad writing examples and tips to generate a killer ad copy using AI. Let’s get started.
Writing an effective ad copy & the role of AI
5 ad copy examples worth checking out
How AI ad copy generators help create effective ads
Writing an effective ad copy & the role of AI
Creating a good ad copy is not an easy task. It goes beyond simply stringing together a bunch of fancy words. To craft an effective ad copy, you need a blend of creativity, strategic thinking, and a deep understanding of human psychology and behavior.
But why is effective ad copy so important? Well, it’s all about communication. A great ad copy communicates your message clearly and persuasively. It draws attention, piques interest, builds desire, and inspires action. The ultimate goal is to speak directly to your audience’s emotions and needs, convincing them that your product or service is exactly what they’re looking for. And AI tools can make the task of creating these ads a lot easier. AI ad generators can help generate ideas, suggest keywords, and even offer complete ad copy drafts. They can analyze your input in seconds, providing insights into which phrases resonate will best connect with your target audience on any given platform. Narrato’s AI ad copy generator has various AI templates to create personalized ads for different platforms. Whether you need engaging Instagram or Facebook ads or Google ads with high-ranking keywords, or detailed listings for classifieds, Narrato has it all.
The package comes with 100+ AI-powered micro tools and templates designed to help you create and optimize content for both your audience and search engines. Some standout tools you might find useful include the AI headlines generator, AI CTA generator, AI Content Genie, and bulk content generator. With this AI copywriting tool, businesses can streamline their ad copywriting process, minimize human error, and boost the effectiveness of their marketing campaigns.
Now, let’s look at some ad copy examples to inspire your copywriting process.
5 ad copy examples worth checking out
Whether you’re a seasoned pro or just dipping your toes in the ad copywriting, seeing great examples can spark some major inspiration. Check out these five ad copy examples that truly hit the mark –
1. Google ad copy
Google ads—you’ve seen them, clicked on them, and possibly even created a few. These digital ads are typically short, to-the-point, yet super powerful. Crafting an engaging Google ad copy involves strategically using limited characters to create a compelling message that grabs attention and makes the user say, “I need to click this!”
Let’s take a look at a good Google ad copy example:
Why does it work? It gets to the point right away by suggesting that anyone can learn the lates digital marketing skills to influence customer behavior. The headline and the copy both reinforce this message. It also offers a strong incentive to interested readers to register for the course by adding a discount deal.
💡 AI ad copy generator to use: Narrato’s AI Google ad copy generator crafts engaging ad copy tailored specifically for the Google Ads format. This tool ensures the generated ad copy meets Google’s guidelines, and improves your chances of getting clicks and engagement.
2. Instagram ad copy
Instagram is a social media platform that’s a playground for creativity—images, stories, reels, and more. While visuals are the main drivers on this platform, it’s not only about the visuals. When you’re creating an Instagram ad, the words you choose need to resonate with the audience, given the millisecond attention span users have on this platform.
Here’s a great example of an Instagram ad copy:
This Instagram ad makes the best of both the visual and copy. The ad image is striking, immediately catching user’s attention. The copy added to the visual is also attention-grabbing. As your eyes move down to the caption, you’ll notice the use of emojis, which is a classic Instagram move. They add extra visual interest and convey emotions efficiently. The copy is succinct yet inviting. The writing style is tailored to meet the needs of the target audience.
💡 AI ad copy generator to use: Narrato’s AI Instagram and Facebook ad copy generator crafts compelling ads for Instagram and Facebook, featuring engaging headlines, trending hashtags, and persuasive calls to action.
3. Facebook ad copy
With almost 3 billion active users, Facebook is the place to be if you want to reach a massive audience for your business. Facebook ads can help you target the right people at the right time, but creating engaging Facebook ad copy requires a bit of a finesse. You want something relatable, something that sparks curiosity or discussion.
Check out this example:
This ad copy does a fantastic job of presenting Uplearn as a solution for people who want to update their financial knowledge. It’s straightforward, relatable, and lists the benefits of Uplearn in a reader-friendly bullet points format. It also includes a strong CTA – “Be a pro trader. Join Uplearn”
💡 AI ad copy generator to use: Same as the one in the previous one. The same AI template can be used for both Facebook and Instagram ad generation.
4. LinkedIn ad copy
LinkedIn is the go-to platform for professionals, which means your LinkedIn ad copy must have a touch of sophistication and relevance. Here, networking and professional development are often at the forefront, and your ad should reflect that ethos. This involves crafting messages that resonate with a different type of audience audience, using language that conveys professionalism.
Here’s a compelling LinkedIn ad example (and it’s an ad by LinkedIn itself):
This ad immediately targets agencies looking for expand their digital marketing skills. “Progress” and “levelling up” are powerful words that resonate with the professional audience on LinkedIn. The CTA “Take our free courses” lowers the barrier for entry by offering something valuable at no cost. This not only piques their interest but also establishes a sense of trust and credibility.
💡 AI ad copy generator to use: Narrarto’s AI LinkedIn ad generator can create attention-grabbing headlines and compelling main content to captivate your audience on LinkedIn.
5. Classified ad copy
Classified ads might seem like an old-school method, but they are still very relevant, especially for specific local markets (like real estate) or more niche audiences. The key to a great classified ad is clarity and precision, making sure the customer quickly understands what’s on offer and why it might be the perfect fit for them.
Here’s how a good classified ad might look:
The example of a vacation rental ad on Craigslist is direct, informative, and designed to spark interest quickly. It does a fantastic job of painting a vivid picture of the location, emphasizing unique features, providing clear information on nearby activities, and engaging potential renters with a friendly and inviting tone. It combines detailed descriptions with a sense of adventure and relaxation, making it very effective in attracting interest.
💡 AI ad copy generator to use: With Narrato’s AI Classifieds/Marketplace ad generator, you can craft captivating classified ads that perfectly highlight the key features and benefits of your product.
How AI ad copy generators help create effective ads
AI ad copy generators use artificial intelligence to create engaging ad copies that highlight your products or services. Let’s explore how this works –
Step 1. Choose an AI copy generation template
To create an ad copy with Narrato’s AI ad generator, you would first have to select a template. These templates are often designed to cater to the advertising needs of different platform. You’ll be able to find them from the AI Content Assistant or directly from the AI writer tab in the content editor window.
Once you pick a template, you’ll be ready to create an impactful ad.
Step 2. Input your requirements
After choosing your template, you’ll typically be prompted to fill in some basic information about your ad. Typically, you’ll be required to input your product name and details. You can provide this information as text or even as a URL. Choosing the URL option is simple—just add a link to your product/service page. This way, the AI can directly extract important information from your website.
When you input your details in the form of text, be detailed and precise to help the AI craft ad copy that perfectly suits your needs. You can also specify the word count and tone for an even more tailored result.
Step 3. Click generate
Here’s where the fun part begins! With all the details entered, it’s time to hit the ‘Generate’ button. Within seconds, the AI tool will produce a selection of ad options for you to review.
The beauty of using AI is the swift turnaround. Instead of spending hours meticulously crafting each line, you get polished drafts in moments. You might still want to make tweaks for a more personalized touch. Whether it’s rephrasing a sentence or adjusting the call-to-action, you have the freedom to make it perfect with Narrato’s in-line AI writer.
For the visual elements of the ads, you can use tools like Canva, Visme or AdCreative.ai.
Finally, once you’ve made all the adjustments, your ad is ready to go – polished, professional, and perfectly aligned with your campaign objectives.
To conclude
Creating an effective ad copy is a multi-layered process that involves understanding your audience, the platform, and the message you want to convey. With the examples we’ve explored, you can see how you can create ads to cater to various audiences and platforms. AI ad copy generators simplify this process by offering creative suggestions, saving time, and enhancing your content’s effectiveness. With these tools, you can focus your energy on other components of your marketing strategy, confident that your ad copy is in capable hands.
So get started today, and watch this section for more insights on digital marketing and advertising.
