According to Pew Research, 26% of US adults are online almost always, and 77% of adults are online several times a day. Although 72% of marketers believe content marketing increases engagement, 65% of content marketers still find it a challenge to produce engaging content; and 62% don’t know how to measure ROI from their content marketing campaigns. Every year, content marketing events are held across the globe to help content marketers in their content marketing efforts. These events are platforms to discuss new ideas and the latest content marketing strategies. They also enable content marketers prepare for future evolutions in content marketing. Here is a list of the top content marketing events and conferences you should consider attending.
1. Confab, May 17-20, 2020, Minneapolis
2. Conex, August 20-22, 2019, Toronto
3. Content Marketing World, September 3-6, 2019, Cleveland, Ohio
4. Content Jam, October 28-29, 2019, Chicago
5. Content Marketing Summit, Asia (CMS Asia)
6. LavaCon, October 27-30, 2019, Portland
7. Content Marketing Conference, April 21-23, 2020, Boston (tentative)
8. ContentTECH Summit, April 20-22, 2020, San Diego, CA
9. Content Marketing Masters
1. Confab
Confab is held every year in May, in Minneapolis. Every year, the event is witness to a huge turnout of content marketers, writers and editors, and content strategists from across the globe. The first Confab was held in 2011, and since then it has been hosted and organized every year by Brain Traffic – a leading content strategy consultancy based in Minneapolis.
The event is a platform to discuss fresh ideas and innovation. Brand new content marketing strategies, that can be used across a variety of media, are highlighted. The event helps content creators create better content for clients as well as for their own organization. This event is for anyone who plans, builds, designs and manages content. Past speakers include Dan Brown, EightShapes LLC, Maliaka Carpenter, SayCred Media Group, LLC, and Beth Dunn, Hub Spot. Confab starts off with an introductory workshop followed by several intensive workshops that span several areas related to content strategy. The workshops are followed by a two-day conference.
Confab 2020 May 17-20, 2020, Minneapolis
Confab 2020 has something for both new as well as experienced content specialists. The conference runs for 4 days straight. Confab 2020 programs will revolve around:
- editorial assignments and calendars
- content design for AI and bots
- content analytics and performance
- user experience design.
Join the Confab mailing list to get updates on the event, early bird prices, and more.
Tickets for Confab 2020 will be available from October 15, 2019. For ticket types and prices, click here.
Registration fee includes breakfast, lunch, and a spread of morning and afternoon snacks, free Wi-Fi, dedicated quiet rooms that you can use to catch up on work, welcome conference party and tickets to free drinks and hors d’oeuvres, and post-conference archives of available slides.
2. Conex
Conex is one of the top content marketing conferences. The event is jointly produced by Uberflip and Convince & Convert. The event deals with the impact that new content marketing strategies will have on content marketers. Conex is held in the month of August, in Toronto, every year. The event is designed to bring together like-minded people in digital marketing, demand generation, and content marketing to connect them with industry experts who understand the importance of experience to the buyer journey.
Conex: The Content Experience 2019 August 20-22, 2019, Toronto
Conex: The Content Experience 2019 will be held at The Royal Conservatory of Music, Toronto, Canada. With over 750 attendees, the event will host speakers including actress and comedian Cecily Strong (of Saturday Night Live fame), Co-founder and CMO of Uberflip Randy Frisch, Convince & Convert President Jay Baer, and Ambient Strategy CEO April Dunford.
All in all, there will be 59 sessions held by recognized experts in content experience, content marketing, and video. The workshops will offer practical and interactive presentations, discussions, and learning exercises. The opening keynote will be presented by the president and lead training of AgileSherpas, Andrea Fryrea. Sessions to watch out for include:
- How to create a centralized customer content experience
- Right content topics: How to tie content metrics to legitimate business goals
- 20 proven tactics to increase your video engagement & conversion
- Right content topics: how to create relevant content by understanding audience needs
- right content types: how to create more content with less effort and hassle
The hosts expect a minimum of 500 delegates and at least 50 exhibitors at the event. For detailed information on all the sessions, click here.
To register for the event, click here.
3. Content Marketing World (CM World)
Known as the biggest conference on content marketing in the world, CM World is hosted by the Content Marketing Institute in Cleveland, Ohio. It presents an opportunity for content marketers to meet and learn from content marketing industry experts. The event revolves around building and implementing an effective content marketing strategy with your team to effectively engage with your audience. The event hosts renowned industry speakers such as Robert Rose, Joe Pulizzi, Andrew Davis, Anthony Crestodina, Ann Handley and Tina Fey. Experts highlight the challenges faced by the content marketing industry. Insights into key innovations and trends are provided, as well as information on the latest technologies that businesses should invest in.
CM World 2019 September 3-6, 2019, Cleveland, Ohio
You can expect over a hundred breakout sessions and workshops run by content marketing experts at CM World 2019. Subjects covered include strategy, storytelling, ROI, demand generation and artificial intelligence. For more information on the agenda, click here. Keynotes include talks by respected industry speakers and leading brand marketers such as Carlos Abler, leader of content marketing strategy, 3M, Jay Baer, president, Convince & Convert, and Kathy Button Bell, senior VP and chief marketing officer, Emerson. Click here for a complete list of the speakers at the event.
The event is a great chance to interact with over 3,700 markets from over 50 countries. The agenda includes topics such as:
- AI for marketing: Specific applications of artificial intelligence and machine learning to enhance your marketing campaigns
- Content marketing 101: Setting and document your strategy and building your team
- Content marketing strategy for agencies – how to create as well as deliver a content marketing strategy to clients
Read the detailed agenda here.
Check prices and register for the event.
4. Content Jam
Content Jam is said to be the largest and also the best content marketing event in Chicago, attended by over 400 content marketers, with top speakers like Wall Street Journal best selling author and world’s first chief content officer, Ann Handley, Shannon Cason, host and MainStage storyteller, Jessica Best, director of data-driven marketing at Barkley, and Dan Shure, owner of Evolving SEO. Through the event, a lot of insight into content marketing strategies, content promotion, content conversion, and information on analytics is shared.
Content Jam 2019 October 28-29, 2019, Chicago
Content Jam 2019 will be held in the last week of October and will host speakers like April Dunford, Mark Schaefer, Wil Reynolds, Val Geisler, Adam Bianco, and Brooke Sellas. Watch this space for more information on this event.
Workshops include:
- Google analytics
- How to make the most of social media in 2019
- YouTube video content strategy 101
- Email marketing 201: Leveling up with segmentation, automation, and optimization
The complete 2019 Content Jam schedule is available here.
Check prices of tickets.
Register for Content Jam 2019 today.
5. Content Marketing Summit, Asia (CMS Asia)
The Content Marketing Summit, Asia is Asia’s premium content marketing summit, held in various locations across Asia. This event brings together some of the greatest minds, savvy brands, renowned publishers, innovative technology enablers and leading practitioners. Content marketers from across the world get together to explore the exciting world of content marketing. Up until now, there have been 9 editions of the summit held in India, Australia, and Singapore. The summit deals with the rapid expansion of digital and social media. The summit also discusses newer technologies and how they have altered Content Marketing in unexpected ways.
Upcoming Content Marketing Summit, Asia events:
i. Content Marketing Summit, Japan, Tokyo 2019
Watch this space for more information regarding this event.
ii. Content Marketing Summit, South East Asia, Singapore 28 August 2019
Download the brochure here.
Click here to register for the event.
iii. Content Marketing Summit, South Asia, New Delhi February 2020
Watch this space for more information regarding this event.
iv. Content Marketing Summit, ANZ, Sydney April 2020
Watch this space for more information regarding this event.
6. LavaCon
As the name suggests, LavaCon originated in Hawaii to help senior content professionals to stay ahead of the changing authoring and publishing technologies. It is also a gathering place for practicing industry professionals to share their best practices and lessons learned, network with peers, and build long-lasting professional relationships. LavaCon aims to:
- Help content professionals stay ahead of rapidly changing technology and customer demographics
- Connect organizations experiencing content challenges with the consulting, translation, and tool vendors who can help
- Create a community where content professionals can collaborate and advance the field as a whole
Previous keynote speakers have included Karen McGrane, author of Content Strategy for Mobile, and Hilary Marsh, President and Chief Strategist, Content Company, Inc.,
LavaCon has held 16 conferences in the past. The 17th Annual Conference is slated for the end of October 2019.
LavaCon 6th Annual Conference October 27-30, 2019 Portland
The 17th annual conference will focus on how to unify content across the enterprise while leveraging new immersive technologies, and creating stellar content experiences. Keynote speakers at the event include strategists from Microsoft, Intel, Facebook, Amazon, Google, and more. Watch out for exciting workshops on managing writing teams, storytelling, building a unified content strategy, transforming content, creating impactful content for immersive technologies, and more.
Some of the topics slated for this year include:
- How to write for reuse
- Present like a pro
- Immersive design: A practical approach to VR storytelling
- How to write for chatbots
View the complete schedule at a glance or download the PDF.
Register for the event.
7. Content Marketing Conference (CMC)
To date, there have been 5 successful annual Content Marketing Conferences. The conferences solely concentrate on getting good content out, and the marketing strategies to promote and deliver it. This is a very useful event for both novices as well as those engaged in content marketing, with lots of insights and tips shared over three days.
6th Annual Content Marketing Conference April 21-23, 2020, Boston (tentative)
The conference aims to help content marketers with all the steps of a great content strategy – from planning and creation to optimization and distribution. Get the best ideas on the latest content planning methodology and technology to engage your customers. There promises to be a lot of entertainment such as book signings and extravagant treats that are yet to be announced.
Topics covered will include:
- The Top 11 Facebook and Twitter Advertising Hacks for Content Marketers
- Tactics to Amplify Content Marketing with Social Media
- How to Instantly Double Webinar Leads with Co-Marketing
- Insider Tips to Get Your Content into Mashable, TechCrunch, Forbes, and More
- The 12 Indisputable KPI`s of Content Marketing
You can register for the conference here.
8. ContentTECH Summit
The ContentTECH Summit that is held every spring has a straightforward agenda – to demonstrate how technology and better processes can come together seamlessly to help your content strategy. That is, to create, manage, deliver and scale enterprise content and provide customers with better digital experiences. Speakers at ContentTECH summit have included actor, writer, and musician, Henry Rollins, LinkedIn’s Head of global content marketing, Megan Golden, and chief strategy advisor of Content Marketing Institute, Robert Rose.
ContentTECH Summit 2020
It’s being held from April 20-22, 2020 in San Diego, CA and registration is now open.
9. Content Marketing Masters
The Content Marketing Masters Conference is a platform for content marketers to exchange experiences and discuss new trends in content marketing. It’s the perfect networking platform with several sessions in 2 parallel tracks so you can choose which sessions you want to attend. Get new strategies, tips and expert knowledge on content marketing tips. Carefully selected experts provide valuable insights into the world of Content Marketing and share their knowledge and experiences in this important field of Online Marketing.
Content Marketing Masters 2019
Watch this space for more information on dates, location, and venue of upcoming events.
