Innovative marketing blends creativity and technology to engage audiences in novel ways. In the fiercely competitive marketing landscape, where businesses rate differentiation and personalization as key challenges, quality visuals can do their bit to capture attention and create positive impressions about brands. Eye-catching creatives can be easily generated with the right AI image generator. But great AI-powered visuals are possible only with the correct prompts. In this post, we take you through the best AI art prompts to ensure the success of your innovative marketing efforts.

Role of AI image generators in marketing innovation

How to write AI art prompts

Awesome AI art prompts for innovative marketing

1. AI art prompts for blogs
2. AI art prompts for ads
3. AI art prompts for social posts
4. AI art prompts for product marketing
5. AI image prompts for website graphics

 

 

Role of AI image generators in marketing innovation

Over 50% of marketers agree that visual content is essential to their marketing strategy. As audience tastes change and marketing evolves, visuals will become even more essential for attracting and engaging customers. In innovative marketing, visuals are key for storytelling and quickly sharing information. Luckily, you don’t need a big graphic design team to produce lots of visual content. AI image generators can create visuals efficiently and on demand.

AI image generators use artificial intelligence (AI) to create images based on textual descriptions. Trained on extensive data sets comprising image-text pairs, the tools are able to generate original visuals that may not exist in reality. They’re fast and offer more creative options, helping enhance your social media posts, blogs, ads, and other brand assets. The AI image generator on Narrato simplifies the process of creating images. There’s no need to specify the art style in your AI art prompt, thanks to a wide range of pre-set image and art style options available for selection. This AI image generator also allows you to choose the image orientation, whether you prefer landscape, portrait, or square.

Marketers have embraced AI art generators, and as such, the demand AI-generated art has surged, as the latest statistics indicate:

• Over 15 billion AI-generated images have been created since 2022
• The AI image generator market size is projected to grow at a CAGR of over 17.5% from 2024 to 2032
• 56% of those who have seen AI-generated art say they enjoy it
• 36% of marketers use AI for website images and 39% use it to create social media images

AI image generators are straightforward to use—once you understand how prompts work, you can get right to creating striking visuals that make your brand stand out.

What are AI art prompts?

AI art prompts (or AI image prompts) are the instructions you give an AI image generator, based on which it creates the desired image. They’re the starting point to create visuals and important as they decide the visual output. Whatever you want in your image, you can specify in your guidance to the AI image generator. For example, an astronaut in space holding a sign that reads “We did it”. Show the planet also.

This image was created with Narrato, an AI writing assistant. You can choose the style (photo, cartoon, 3D, sketch, etc.), add effects (photorealistic, black and white, or ambient light), and pick the orientation (square, landscape, or portrait).

Let’s now try a detailed prompt: “Create a photorealistic image of an astronaut standing on Mars. The barren, reddish-brown terrain stretches into the horizon under a vast dark sky filled with twinkling stars. The gentle glow of the suit and cosmic light create a serene, awe-inspiring atmosphere.”

This image was generated in under 30 seconds and has the details defined in the prompt. Narrato generates multiple images for the same prompt and more if you hit “Regenerate”. As you can see, the more detailed your prompt, the easier it is for an AI art generator to connect with your requirements and deliver satisfactory visuals.

Now, let’s look at the details that go into writing the best prompts for AI art—this understanding will help you create eye-catching and unique images for your innovative marketing needs.

How to write AI art prompts

To craft more detailed and effective AI image prompts, consider the following strategies based on best practices and expert tips:

1. Be specific

• Use precise language: Replace general terms with specific descriptions. For instance, instead of “a dog,” try “a beagle puppy chasing a ball in a grassy field.”
• Add sensory details: Enhance the prompt with colors, textures, and emotions. For example, “a golden sunset with streaks of pink and purple reflecting on rippling ocean waves.”

2. Highlight key elements

• Define primary subjects: Clearly identify the main objects or characters. For example, “a majestic tiger lounging beside a bamboo grove.”
• Add context or action: Provide a setting or narrative to give depth. For instance, “a family enjoying a picnic under a cherry blossom tree during spring.”

3. Specify artistic style and medium

• Mention the style: Indicate the preferred art style, such as “a minimalist sketch of a busy café.”
• Define the medium: Clarify the desired medium, like “a watercolor painting of a serene countryside with rolling hills.”

4. Use adjectives and descriptive phrases

• Enhance with adjectives: Use adjectives to emphasize size, mood, or qualities. Instead of “a car,” say “a vintage red convertible parked under a sprawling oak tree.”
• Combine phrases: Use detailed phrases to paint a clearer picture. For instance, “a quaint mountain village, blanketed in snow, with warm light glowing from cabin windows.”

5. Focus on composition and perspective

• Describe layout: Specify the arrangement of elements. For instance, “a winding river leading toward distant mountains under a pastel sky.”
• Indicate perspective: Suggest the viewpoint or angle, such as “a bird’s-eye view of a bustling marketplace filled with colorful stalls.”

6. Keep it clear and concise

• Balance detail and clarity: Include enough detail to guide the AI without overloading it. A concise prompt like “a modern office with glass walls overlooking a city skyline at sunset” works well.
• Avoid complexity: Use simple sentences to prevent confusion.

7. Experiment and refine

• Test and tweak: Experiment with different phrasings to achieve the best results.
• Combine concepts: Merge ideas for creative outcomes. For example, “a phoenix rising from an urban skyline at dawn, painted in a surrealist style.”

What does it take to create the best AI art prompts?

• Descriptive writing: The ability to describe objects and scenes vividly and precisely.
• Artistic knowledge: A familiarity with artistic styles, like pop art, photorealism, anime, and a basic understanding of composition, like focal point, background, and foreground.
• Storytelling: Mentally constructing a scene, and the narrating action or context.
• Clarity: Amazing AI prompts are descriptive yet avoid unnecessary complexity.
• Imagination: Coming up with unique ideas that translate to eye-catching visuals.
• Experimentation and iteration: Testing and improving prompts; combining or changing ideas based on feedback and results.

 

 

Awesome AI art prompts for innovative marketing

Eager to test AI’s potential for marketing innovation? Check out these AI art prompts to generate marketing assets for various purposes.

1. AI art prompts for blogs

No more wasting hours looking for the right images for your blog posts! AI tools can quickly create custom graphics that fit your content. Just enter these AI art prompts into an AI image generator, and you’ll get professional-quality visuals in minutes.

1. Create a feature image for a blog about [your topic]. The image should be in [specify style] and should include [specify graphic elements].
2. Generate a image for a blog header featuring [image subject] against [background scene] in [composition style]. It’s meant for a blog on [blog topic].
3. An image for a blog focusing on [image theme], designed in [composition style]. The scene should be set against a backdrop of [background scene].
4. A visual illustration for a blog post that explains [concept]. It should include [key elements] in a [composition style] with a [background scene]. The design needs to be clear, engaging, and have room for short text descriptions.

2. AI art prompts for ads

1. Create a product image featuring [product type] on a [surface type] within a [studio setting], styled in a [composition style] for a display ad.
2. Create a photograph of a [product type] in use by [people] set against a [background scene]. The image captures [specific interaction with product], with [lighting/mood details] to highlight its real-life application in a product advertisement.
3. Generate an image of [product type] placed on [surface type], adorned with [holiday/seasonal decor elements]. The setting should be a [studio or outdoor backdrop] that highlights the [holiday/season].

3. AI art prompts for social posts

1. Generate a photo of [image subject] centered on a [background scene]. It’s designed so the subject is clear, even in small profile pictures on social media.
2. An image of [product type] placed against a [holiday background] in a [composition style] to embrace the holiday spirit.
3. A product photo showcasing [product type] set against a [background setting] with a [composition style]. Ensure there is space on the [right/left/top/bottom] to add a text overlay.
4. An image of [image subject] set against a [background setting] in [composition style] designed for a video thumbnail.

4. AI art prompts for product marketing

1. An image of [product type] on a [surface] with a [specific texture or color] background. The image has a [composition style] and plenty of empty space for adding text.
2. A close-up photo of [product] on a [surface], featuring [background setting] in a [composition style] for a striking detail shot.
3. A photo featuring [product type] set against [background setting], where [person] is engaging with it. The image is captured in [composition style].

5. AI image prompts for website graphics

1. A hero image for a website featuring [image subject] in a [background scene], in [composition style].
2. A logo illustration for a website showing [image subject] in a [composition style] with [color palette] and a [shape or symbol] to represent the brand.
3. A photo for a webpage, featuring [product] against [background setting], styled to appeal to online shoppers.
4. A image of [image subject] on a [background setting] for a landing page banner. It should be in a [composition style].

Create better AI art prompts with Narrato

AI image generation is here to stay. As AI-powered image tools become more sophisticated, they will find a place in the graphics and marketing teams and departments of more businesses globally. Get started now to understand the speed and scale at which they can generate visuals that amplify your innovative marketing efforts. Rememer that the best prompts for AI art are specific, descriptive, and clear. They describe the object, setting, context, action, and state the artistic style and medium preferences to guide the creative output. Give them a shot and you’ll discover what works best through trial and error.