Cruising into the 21st Century, it’s clear that the use of AI is no longer an uncharted territory. It’s become an exciting destination, particularly for forward-thinking industries like Real Estate. AI tools for real estate marketing have evolved and how! From creating awe-inspiring content to providing virtual home tours to potential buyers, AI has revolutionized how you approach real estate marketing today. Delve with us as we explore the fantastic world of AI for real estate marketing, where we spotlight seven must-have AI tools for real estate marketers and businesses.
7 AI tools for real estate marketing
Without much, ado, let us dive into each of these tools and see how they can contribute to your real estate marketing efforts.
1. Narrato – AI content creation & marketing
When you talk about real estate marketing, the first thing that should come to your mind is – how do I create all the content required for lead generation? This is where Narrato steps in to transform your marketing game. Narrato is an AI content creation and marketing platform that helps you create high-quality content at least 5x faster and streamlines your content creation process.
Narrato has some pioneering AI tools, such as the AI Content Genie which can generate social media posts and blog posts on autopilot. It only needs your website URL and a few themes based on which it can give you fresh posts every week. You can even schedule and publish content directly to Facebook, Instagram, LinkedIn, WordPress, and Webflow.
There are over 100+ other AI tools and templates on Narrato. A few templates specifically designed for real estate businesses include
- AI real estate property brochure generator which can generate copy for your single or multi-page property brochures from minimal notes
- AI property description generator which creates compelling and irresistible descriptions for your property listings
- AI ad copy generator to craft click-worthy Facebook and Instagram Ads, Google Ads and more
- AI event promotion email generator that can help you craft impactful emails to promote your events or property fairs
- AI newsletter generator and email writer for crafting attention-grabbing newsletters and impactful email marketing campaigns
Also, since real estate search for most people today means searching online, SEO plays a key role in real estate marketing too. Narrato has an SEO content brief generator that can give you comprehensive SEO briefs for your blog posts, web copy, and more. It also gives your content an SEO score, so you can visualize how well the content is optimized for search.
But that’s not all. Apart from its powerful AI content generation tools, Narrato also has strong content project management and collaboration features. This makes it a one-stop solution for real estate marketers to manage their entire content process from start to finish, in one place.
Best for:
- Real estate marketing content creation using AI
- Content publishing
- Content project management
2. Dorik – AI website builder
Dorik AI is not just a website builder but a comprehensive marketing solution tailored to the unique needs of real estate professionals. It is one of the best AI tools for real estate marketing offering some unique features. Some of the key features that could really benefit real estate marketers and businesses include –
- Instant website creation – With just a prompt, Dorik AI can craft a complete, SEO-optimized website tailored to your real estate business in seconds. Dorik AI eliminates the need for coding or design skills.
- Customizable and professional designs – With customizable templates and the ability to regenerate layouts or sections, you can ensure your website always looks fresh, professional, and aligned with your brand identity. Additionally, Dorik offers a dedicated template for real estate websites. It includes property listing, appointment booking, and many more features.
- SEO optimization – Dorik AI builds websites with SEO in mind. It ensures your real estate business ranks well on search engines. This increased visibility can lead to more traffic, more leads, and ultimately, more sales.
- Integration with marketing tools – Dorik AI boosts real estate marketing by integrating tools like MailChimp, Zapier, Google Analytics, and Google Tag Manager to automate tasks and enhance efficiency. It also supports Facebook Pixel for ads, Airtable for data organization, and payment options like PayPal, Stripe, and Gumroad for smooth transactions.
Best for:
- No-code website design for real estate businesses
- Search engine optimization of websites
- Managing websites with customizable templates
3. Placer AI – AI location intelligence and insights
Placer.ai is a “big brother” for real estate businesses hoping to navigate the world of customer behavior. Leveraging AI-driven data it offers real-time, actionable insights into foot traffic, location analytics, and offline behavior. It helps with identifying potential buyers and tenants for your property, offers daily insights on the health of properties based on foot traffic trends and visitor behavior, and tracks the competitive landscapes in your target localities to help you improve your marketing strategies. These insights can all be very useful for real estate agents and firms, both from a marketing and sales perspective.
Placer AI works for both residential and commercial real estate. Some of the key insights that are offered by Placer AI in real estate marketing and sales are –
- Accurate foot traffic counts and estimates of dwell time
- Sales estimation and competitive benchmarking against local competitors
- Migration trends reports
- Customer segmentation based on demographics and behavior
- Site selection by discovering true trade areas
Best for:
- Real estate predictive analytics
- Industry trends analysis
4. Getfloorplan – AI floorplan and 360 tour generator
GetFloorPlan.com is a handy tool designed for real estate, interior design, and architecture professionals. It efficiently turns 2D floor plans into interactive 3D models within minutes, providing users with a realistic view of properties. All you need to do is upload a floor plan and the AI tool automatically generates a 2D or 3D model, and even a 360-degree tour, out of it. This can be a great way for you to show potential buyers what their property interiors might look like, helping you capture their attention better.
Some key features of Getfloorplan include –
- Dynamic space planning
- Accurate measurement tools
- Photorealistic renders of floor plans
Projects can be shared with clients in real time on any device. It is user-friendly, requires no software installation, and enables collaborations, making complex floor plan visualization simpler and more engaging.
Best for:
- 2D and 3D floor plan renders
- 360-degree virtual tours of rooms and interiors
- Experimenting with interior design styles and preferences
5. REimagine Home – AI virtual staging and design
REimagine Home is another user-friendly platform with AI-powered tools for quick and easy virtual staging, landscaping, remodeling and interior designing projects, which could be particularly useful for your real estate business. This web-based application features an intuitive 3D floor plan builder, making it effortless to visualize your properties’ floor plans for your online brochures or website. The AI virtual renovation tool also helps you reimagine a space in different colors or materials, allowing you to give potential buyers a better understanding. Tools like these eliminate the need for a dedicated photo editor
The AI space decluttering tool can also help remove any unwanted elements from your images while the AI under construction property visualizer gives you a virtual image of under construction real estate. This makes it ideal for marketing currently occupied property for reselling or property that’s still under work. This can give you results that even professional real estate photographers may not be able to achieve.
Some key features of REimagine Home that you might find most useful are –
- AI virtual staging for staging up empty rooms and adding to your real estate listings
- AI virtual renovation for virtually changing colors, lighting, materials, etc. in a room
- AI space decluttering for cleaner images of your space
- AI landscape designer and AI exterior enhancement for virtually enhancing the exterior space
Best for:
- Reimagining interior and exterior spaces for real estate marketing materials, including brochures, ads, and landing pages
- DIY home improvements and interior designing/renovation consulting
6. Matterport – AI virtual property tours
Matterport’s Property Marketing tool is an innovative software primarily designed for real estate marketers. It allows users to create immersive, interactive virtual 3D tours of properties. The tool offers an impressive visualization that creates a high-definition, virtual reality experience. This lets potential buyers or tenants explore properties remotely in great detail, without having to physically visit.
You can also import your property’s 3D tour to Google Street View and show potential buyers what the neighborhood and surrounding spaces look like. Your 3D tours can be published on property listing sites like Zillow or Redfin, in one click, from the platform.
Key features of Matterport include –
- Residential real estate 3D tours
- Instant and accurate room dimensions and labeling
- Easy to edit property layouts
- Real-time data analytics and property reports
Best for:
- Virtual property tours
- Comprehensive property reports
7. Maket – AI residential design and planning
Maket.ai is a generative AI tool for designing that helps automate tasks like residential floor plan generation, 3D renders and more. The platform has a virtual assistant that provides expert guidance on design choices and styles, materials, costs and more. Using the power of artificial intelligence in Maket, you can generate hundreds of floor plan variations for your potential buyers within minutes. The AI can also help you visualize spaces in different design styles instantly.
Some interesting features of this AI-powered real estate marketing tool include –
- Instant custom residential floor plans
- Informed design guidance and AI-generated designs from text prompts
- Instant regulatory compliance answers
Best for:
- Floor plans
- Virtual designer
Summing up
Wrapping it up, nothing screams efficiency more than AI in real estate marketing. These 7 tools, each with its own unique capabilities, not only simplify mundane tasks but also nudge productivity to its peak. Whether it’s generating riveting content or strategizing data-based marketing plans, these AI tools for real estate marketing are truly the helping hand all real estate marketers need.
We strongly recommend giving these ground-breaking tools a spin. You may find your facets of effective marketing multiply while you can inject more of your invaluable time and effort into creating spectacular properties and experiences for your clients. Remember, the digital world constantly evolves and so should your real estate marketing strategies.
Harness the power of AI and machine learning, and let these tools redefine your marketing playbook. It won’t be surprising if you see not only improved efficiency but also a tangible rise in lead generation and conversions. Hop on this digital transformation journey, and let your real estate business scale new heights of success in the market!
