Email has remained the go-to channel for engaging prospects and customers, but the battle for inbox attention remains fierce as ever, while anti-spam policies keep the pressure on. Personalizing copy, writing engaging subject lines, and keeping customers scrolling — email after email — is a toughie. It’s why AI for email writing has taken off. Marketing teams that use AI email writers are able to personalize, test, and launch campaigns much, much faster, an advantage that grows stronger with growing subscriber lists.

Source: Mailgun

In this post, we discuss how AI can enhance email campaigns and help build stronger customer relationships. We take you through the features of our AI email writer Narrato and also offer a peek into the enterprise AI marketing platform Typeface, our parent company.

Why use AI for email marketing?

How to use AI for email marketing

• Generate personalized, on-brand emails
• Switch to smooth AI campaign workflows

Why use AI for email marketing?

When used correctly, email marketing boosts business. Knowing what kinds of email customers expect or want to receive and how often they wish to receive them can help plan campaigns at the right times and make them as engaging and appealing as possible to boost satisfaction and build anticipation.

For example, customers expect welcome and onboarding emails, and order confirmation and shipping update emails — and will most likely open them. But many will also engage with emails that speak to their interests, and these include personalized product or content recommendations. A good campaign strategy and clear, compelling messaging can resonate with people on a personal level, helping drive open rates and clicks. AI can speed up a number of email marketing activities, from segmenting audiences and recommending the best time to send emails, to generating emails and automating A/B tests.

Transform the way you write, send, and manage email campaigns with Narrato

1. Move from idea to campaign in minutes, not weeks

• On Narrato, there’s a template for every email campaign — whether it’s cold outreach, promotional, sales-driven, marketing-focused, or internal communication.
• Import your email templates to Typeface and instantly generate variations tailored to different customer personas, products, or languages from your CDP
• Generate email subject lines, pre-headers, and copies, email sequences, or entire campaigns

2. Create goal-based, contextual emails

• Generate emails grounded in your campaign goals. AI creates subject lines, copy, and CTAs that guide readers toward a specific action.
• Tailor emails to your audience segments. AI uses your audience data to create targeted emails.
• Generate multichannel campaigns (e.g., email → social ad → SMS/WhatsApp) with AI for email writing

3. Stay on-brand in every email

• AI can be trained on your brand voice, visual style, messaging style, copyright terms, banned words, and other guidelines to create emails that look and sound consistent.
• As your business scales, manual methods of email personalization hit their limits quickly. AI for email writing can be a game-changer, creating emails that speak to your audience and maintain a uniform tone, ensuring the familiarity and resonance that keeps you out of spam folders.

How to use AI for email writing?

AI can create emails throughout the customer journey. An AI email writer may offer templates for various email use case (e.g., offer emails, event promotion emails, or email newsletters) or generate a sequence of emails covering the customer journey. With Narrato, you can generate these common types of business emails:

• Promotions or offers
• Newsletters
• Onboarding
• Event promotions
• Cold outreach

You can also generate email subject lines, entire emails based on your outline, and email sequences. Narrato also improves content automatically, paraphrases text, expands sentences, simplifies complex lines, and corrects grammar and spelling, helping you send engaging, error-free emails quickly. As with any AI email generator, the final check should be done by you to confirm facts, and add nuance or greater context as needed.

Generate personalized emails using Narrato

Choose from one of many AI templates covering various email use cases. No need to write prompts from scratch; just add key details, email length, and select your brand voice (after having trained our AI on it), and generate your personalized, on-brand email. This way, you can create emails for different segments, product, and promotions/offers faster than what’s possible manually.

Steps to create an offer email on Narrato

1. Select the promotion or offer email template
2. Add details like your company name, product/service, target customer, offer, email length, and tone of voice
3. Hit generate

Steps to create an email sequence using our email assistant

1. Select the sales email sequence template
2. Add details such as the number of emails, audience, email goal, and basic information about your brand and product/service
3. Hit generate. To create a different sequence based on the same brief, click re-generate.

Pro tips for enterprises

• Generate email journeys on Typeface’s Email Agent from your email marketing brief.
• Generate email variations for different audiences and products
• Localize emails to your target markets, selecting the local language and considering cultural nuances
• Create or upload your brand guidelines on Brand Hub to create emails in your brand voice and apply your messaging principles to every email

Make campaign management smoother with Narrato

Narrato’s email workflows are simple and transparent. Generate emails, send @ notifications to your email reviewer or change task status to In Review. Download checked emails, export them to Google docs, or move the campaign to your email marketing platform.

On enterprise marketing platforms like Typeface, you can configure automated content workflows, track content status, and publish to an email service provider platform like Klaviyo, Braze, Salesforce Marketing Cloud, Marketo, or EmailLabs. Rather than manual handoffs and switching between multiple tools, you can collaborate on email creation and review in one place and deliver it on a connected platform.

Pro tips for enterprises

• Use agentic workflows to coordinate campaign tasks with minimal human intervention
• Train AI on your visual styles and replicate them across all AI-powered email
• Try Typeface’s Arc Agents, which perform repetitive tasks and assist your team in launching personalized campaigns at scale
  • Ideation Agent creates campaign concepts and briefs
  • Email Agent designs email campaigns
  • Performance Agent makes suggestions based on past campaign performance

Get started with AI for email writing, personalized content, and more

An AI email assistant can help marketing teams optimize emails for better engagement. While AI tools generate subject lines and preheaders, Narrato is a true AI email writer for creating and managing email campaigns:

• Respond fast to new market opportunities
• Build stronger customer relationships
• Optimize email campaigns on the fly
• Create emails targeting any customer persona
• Generate emails in your writing style and sound personal each time

Narrato is also a well-known AI writing assistant among businesses looking to create high-quality content such as blogs, social media posts, ads, press releases, product descriptions, and more. You can try Narrato on a free trial.