AI Document Summarizer Use Cases in Marketing and Beyond

One of AI’s use cases is summarizing documents, reducing what is otherwise a time-consuming and mentally demanding task to a few minutes. Though an AI document summarizer is a handy tool for every department, it is especially so in marketing, where a steady flow of content is crucial. Let’s go over various AI document summary use cases, with Narrato as an example. Here’s what you will learn:

What is AI summarization?

What are the benefits of AI summarization?

AI document summarizer use cases

  1. Marketing
  2. Employee communications
  3. Executive communications
  4. Customer support
  5. eLearning for employees
 
Narrato AI document summarizer
 

What is AI summarization?

AI text summarization is the use of AI technologies to condense text (in documents or on webpages) into a concise, easy-to-understand format. An AI document summarizer uses the power of natural language processing to condense lengthy documents and present their key points in a few sentences, in just a few seconds.

Summary generation is often one of multiple capabilities offered by an AI document summarizer. Narrato, for example, is an AI content assistant that can help you create quality blogs, social media posts, emails, SEO briefs, and images, among other types of content, efficiently. Using Narrato AI, you can build custom content templates for all types of brand content or simply pick what you need from a huge library of AI content templates.


What are the benefits of AI text summarization?

Using AI to capture the essence of text serves many purposes and delivers important benefits. Here’s a reminder:

Saves a lot of time: You can reduce the need to read lengthy documents, saving minutes to hours.

Helps productivity: You can get moving quickly on extracting critical information and sharing it with relevant stakeholders.

Supports decision-making: You can use an AI summary generator to extract insights quickly and action out what needs to be done without delay.

Boosts collaboration: Aligning everyone on projects and goals is less difficult when you can easily summarize briefs and other materials for your virtual huddles and in-person brainstorming sessions.

Supports knowledge management: An AI summarizer is a useful tool to make complex or comprehensive information more accessible and actionable.

Let’s now look at the ways in which you can put an AI document summarizer to use in achieving these benefits!


AI document summarizer use cases

Text summarization has numerous practical applications, and AI can be the magic wand that lets you utilize information more efficiently—no matter what your role.


1. Marketing

Ensuring a daily stream of high-quality and engaging content is challenging. An AI summary writer can support your customer engagement, employee communication, and personal productivity goals. Take a look at these AI summarizer use cases for marketing to pinpoint where AI can help your efficiency.

Social media posts

AI document summarizers can create summaries of any text for social media:

  • Key points/findings of your latest blog post
  • Event highlights or key agenda items from your event webpage or a Word file/PDF containing all the information
  • Statistical/Key information from one-pagers or case studies
  • Milestones from press releases and other media announcements

Narrato AI can repurpose text in documents, webpages, press releases, blogs, presentations, and more into social media posts. As you will be condensing information, simply state the number of words (can be as few as 100 words) your social media post should have, choose the desired tone or your brand voice (which you must add), and give any additional instructions to the AI assistant.

Here’s how easy it is to generate a social media post from a blog post using Narrato AI summarizer:

 
 

Blog post

Need to create a summary of a report for your blog post? An AI document summarizer can help you lay the foundation for your blog and have it ready faster than if you were to create it manually. Here’s a glimpse of the process using Narrato AI.

 
 

Other marketing use cases for AI text summarization include:

  • Condensing market research and competitor analysis reports into actionable insights
  • Creating email newsletters from a document that consolidates the relevant information
  • Generating a press release from any document or webpage announcing important company information
  • Distilling a multi-page document into its core ideas
 
Narrato AI content repurposing tool
 

This is just scratching the surface of what’s possible with AI for marketing effectiveness. To give an example, Typeface, an enterprise Gen AI platform for marketing, creates entire campaigns from start to finish across social and paid channels. One of the great features of AI is that it learns and improves with data. So is the case with Typeface, which uses performance data and real-time feedback to get better and better, and deliver more compelling content than before.


2. Employee communications

AI text summarizers can make light work of sharing condensed versions of employee communication materials. When important information must be conveyed quickly, AI can help speed up communication, foster transparency, and align teams. Consider these use cases:

  • FAQs: Generate frequently asked questions about a tool/resource, HR policies, performance reviews, and more
  • Onboarding resources: Covers checklists and crucial instructions for new hires
  • Policy updates: Notifications from new or revised company policies, such as remote work guidelines or DEI initiatives
  • Meeting summaries: Recaps of company-wide meetings to easily keep employees informed about key decisions

In the example below, Narrato has generated meeting minutes from notes on discussions, decisions, and action items. It’s straightforward—specify the type of note needed, paste the notes into the tool, select the format (bullets, paragraphs, or both), and the tone of voice or your brand voice (you must add this).


3. Executive communications

Dealing with a large volume of information is part of an executive’s job. But going through dense documents isn’t the way to do it, and AI document summarizers can help the top brass achieve time efficiency, stay in the know, and engage shareholders effectively. Here are examples of what you can summarize and the occasions where AI text summarization can come into use in your organization:

  • Convert lengthy reports (think financial statements and quarterly reviews) into quick insights for board meetings and strategy sessions. Effortlessly provide high-level overviews to board members.
  • Present summarized versions of earnings reports and proxy statements that provide shareholders with crucial details while respecting their time. AI summarizers are not good just for the earnings seasons but every time major company updates must be conveyed to shareholders.
  • During M&As, summarized documents of contracts, financial reports, and legal agreements can help executives quickly grasp strategic value, risks, and benefits.
  • When looking to attract new investors or partners, a summary of key documents like business plans, financial reports, and market analysis can help create pitches and share relevant information in an easily digestible format.
  • Summarizing legal documents like contracts or corporate governance policies provides decision-makers with critical information that they can review and then explore if needed before preparing for an audit or signing a deal.

Try it out for yourself with Narrato—you can get started for free.


4. Customer support

AI document summarization has many applications in customer support, where enhancing efficiency, streamlining communication, and improving service quality are unchanging priorities. Check them out:

  • Generate concise summaries of knowledge base articles to help agents and customers find and understand relevant information quickly.
  • Create summaries of chat logs. For example, if you have documented a 15-minute chat log, condense it into a short description of the issue, steps taken, and pending action.
  • Extract key points from surveys and reviews to easily stay on the pulse of customer sentiment.
  • Summarize updates to company policies, service terms, or product changes so support teams are always in the loop. For example, creating a summary of a 10-page update to your company’s return policy for agents to go through.
  • Synthesize monthly or quarterly reports into key trends in customer support.
  • Create quick-reference guides from onboarding manuals or training documents. For example, reduce a 60-page troubleshooting guide into a cheat sheet covering common issues and solutions.

In this example, Narrato AI summarized a 400-word guideline on contact center KPIs into a quick guide of 100 words within seconds.

It can, similarly, generate abstracts and compile points from extensive customer support documents to serve various use cases. Introducing AI document summarization into customer support workflows can not only enhance agent efficiency but also help improve customer satisfaction.


5. Employee eLearning

If you deliver eLearning to employees, you may identify different applications where summarizing educational content can be necessary. An AI document summarizer can save you time and effort on meeting goals from your eLearning initiatives. Here are some relevant instances:

  • Summarize course material to focus on important concepts and main ideas.
  • Summarize past quizzes or trainings to create unique course content or modules around essential or trending topics.
  • Review feedback from learners and compile into key points for instructors to improve course material and learning strategies.
  • Summarize broader training material into role-specific highlights or personalized content to align better with individual needs while also saving time.
  • Where just-in-time learning is of the essence, AI document summarization can provide employees actionable information when they need it most, such as during a live project or troubleshooting.

As you explore Narrato, you will understand how best you can put the AI tool to use in enhancing outcomes from your employee eLearning programs.

Automate the art of summarization

You heard that right! Of the many AI content use cases, generating summaries is one that can lower your effort on various tasks, from creating social media posts and newsletters to checklists and FAQs for personal or team use. Remember, AI is your ally and the more you use it, the better you will get at pairing your talents with the processing speed and scale of generative AI. Have a go at AI-powered summary creation today to envision the benefits you can gain now and in the future.