Writing a great 100-150 word product description can take anywhere from 15 to 30 minutes (or more) and creating dozens is harder than us marketers like to admit. An AI product description writer can help publish descriptions faster and reach customers more quickly. It can create compelling copy that positions your products attractively before your target audience. From saving you time to making you self-reliant on creating copy and giving you the advantage of speed during Christmas, Black Friday, or other festive sales periods, an AI product description generator helps with eCommerce marketing in tangible ways.
What is an AI product description writer?
How to create product descriptions using AI
Examples of AI product descriptions
AI product descriptions in different tones
Create AI descriptions in bulk
What is an AI product description writer?
An AI product description writer is trained on large data sets to generate product descriptions the way online shopper like to see them. AI-generated descriptions are well-formatted with bullet points and short paragraphs, provide information about what the product does, and highlight the product’s benefits using professional and grammatically-correct language. As generative AI models are able to learn from a large amount of data, they can provide accurate information about the product and tell the product’s story to help consumers make informed decisions about their purchase.
There are many benefits of having gen AI assist with product descriptions:
- An AI product description writer can create descriptions for hundreds of products very quickly, saving you time and effort.
- AI can help maintain a consistent tone and style across all your product descriptions.
- AI description generators can include relevant keywords naturally into copy to improve your search results.
You can explore all of this on a free trial of Narrato, which can generate product descriptions in bulk and repurpose descriptions into social media posts. Narrato creates product descriptions in your brand voice for your stores on Amazon, Shopify, Etsy, or other eCommerce platforms. The Narrato API allows you to easily and quickly post the content you create on the platform to any CMS or platform (including WordPress and Zapier), helping reduce manual errors and streamlining publishing.
How to create product descriptions using AI
An AI product description writer describes a product based on the relevant information you provide, such as the product name, features, and target audience. It matches your brand voice or the tone of your voice you specify, such as a friendly or a professional tone.
You will need to review and edit AI-generated descriptions to ensure accuracy and refine the writing style (if so needed) to better fit your brand. You can add unique selling points or improve the text to enhance its flair. Keep in mind that you will still be saving a lot of time on creating descriptions on your own.
Here’s an example of how the process looks like when you use Narrato. Add the product name, type, features, and word count for the description. Select the format for the description (paragraphs, bullets, or paragraphs and bullets), and the tone or your brand voice.
This easily digestible and punchy description can be further enhanced to specify benefits. For example, you could say “Heat protection: Safeguards your bike against sun exposure and color fading”. You could include a point on protection against bird/animal excrement and splatter. Making these changes takes a few minutes and allows you to create descriptions for more products in the time you have allocated for this task.
Narrato can create any number of descriptions for the same product. Hit “Re-generate” to get another version that you may prefer or repurpose for another marketing channel.
Examples of AI product descriptions
Let’s put Narrato through the paces to see how it can sell products in popular eCommerce categories.
AI descriptions for fashion and beauty products
For the best results, make sure to include details and sensory words that make for compelling product descriptions in this category.
In the example below, product features include sensory words like ‘soft’ to indicate texture and “effortless” to indicate the experience of wearing and moving around in the dress. Key product details are included to help generate a description that show the dress off the way you want.
Now let’s look at a product description in the beauty category. Here’s one for a matte lipstick that includes the key features you would typically mention for this type of product.
As you can see, the AI has included all essential product features, and correctly stated the feature of the arrow applicator (precise application). For greater clarity, you can say “arrow-shaped for precise lines”.
AI descriptions for electronic products
Gen AI product description writers are trained on data related to different types of electronic products. As they learn from new data, they’re able to generate descriptions for new and innovative products and features in the technology space.
Here’s how Narrato described a laptop sleeve:
AI product descriptions for home goods and decor items
The best AI description generators do a fine job of summarizing the key features and benefits of various types of home products. They understand technical specifications, artistic styles, functional benefits, users’ needs, and more. Take a look at a description that Narrato created:
AI product descriptions in different tones
An engaging tone can make your product descriptions more compelling and hold the attention of your target audience. If you adopt a specific tone aligned to your brand’s personality, an AI product description writer can adapt content to that voice.
Humorous AI product descriptions
Need to create rib-tickling product descriptions? Narrato is up to the task; it can describe your product in a “funny” tone of voice.
Here’s another one with a “humorous” tone for a new dad mug. You can tone down the humor in some places or use the ideas here to generate a description of your own. If this tone is bit too informal for your taste, you can re-select from a long list of product description tones on Narrato or add your brand voice, in which case, all the content you generate on the tool will be in your unique style.
Narrato can generate blogs, social media posts, emails, ads, video descriptions and scripts, summaries of long or complex documents, and SEO briefs. It also generates AI images and integrates Unsplash, Pixabay, Pexels, and GIPHY to streamline visual content creation.
Informative AI product description
Need your product descriptions to adopt an informative and serious tone? See how an AI description generator can speak in your preferred voice.
Long AI descriptions
If you need longer descriptions that delve into your product’s specs and benefits, you can create up to 700 word-long descriptions on Narrato. See the kind of descriptive content the tool can create for your landing pages, product sheets, and brochures.
Create AI descriptions in bulk
Narrato can also craft descriptions for a large inventory of hundreds or thousands of products. Choose the “Bulk product descriptions” option and upload a CSV file containing your product list and features in the template shown below.
Then, add the number of words and select the format and tone of voice. Narrato will create descriptions in your CSV file that you can download to view.
Generate any number of descriptions within minutes
Make your products stand out with engaging product descriptions co-created with AI. An AI product description writer will save you minutes to hours every week on catalog management.
Narrato product description writer is easy to use. You don’t have to provide AI prompts to make the tool think; your product features and benefits will suffice. Give Narrato a shot on a free trial to understand if it can be a part of your marketing toolkit.
