Content operations refer to the people, processes, and tools brands use to execute their content strategy. You have the people and hopefully, a defined process for content production, management, and..

From an evolving Google SERP layout to the increasing reliance among consumers and marketers on generative AI (Gen AI) tools, the digital marketing landscape has been stirred, if not shaken…

A social media strategy that accounts for real-world engagement behaviors has a better chance of hitting sales targets. When developing strategy, getting the numbers and facts straight should be the..

Content creation is the second most popular use of AI in marketing, and brochures are among the marketing materials being handed off to AI tools. If you need to create..

Case studies are second only to video as one of the most effective types of B2B marketing content. As they’re based on your customers’ successes with your product/service, they cannot..

Low on ideas? Want to speed up research? No time to write blogs? AI can help. See what you can get out of AI to improve your business blogs. Here’s..

Think you can streamline your social media workflow and save even more time? Automating repetitive tasks is a good place to start. Post scheduling, for example. And that’s just one..

From generating multiple variations of ad copy to helping find new keywords and hashtags, AI can enhance the ad manager’s efficiency. Learn how an AI ad generator saves you time..

Most companies report saving between 25% and 74% of time when using generative AI to create a piece of content. An AI image generator is among those time-saving tools. It..

Telling AI to create an image is a bit like describing a scene to a friend or colleague. You say what you see in your mind’s eye. If you’ve a..