From generating multiple variations of ad copy to helping find new keywords and hashtags, AI can enhance the ad manager’s efficiency. Learn how an AI ad generator saves you time on creating and testing ad copy.
- Using AI for Google Ads
- Using AI for SEO ads on Instagram
- Using AI for SEO ads on Facebook
- Using AI for SEO ads on LinkedIn
Using AI for Google Ads
Given paid search advertising’s attractive ROI, ad managers keep copy creation in-house and prefer to be in control of the creative process. So, there may be some hesitancy around AI-generated content. However, the best use of AI is as a supporting tool. An AI ad writer can help reduce time on creating copies for different ad groups in your campaign, especially if you need to cover many themes or products. As AI can create variations of ads within seconds, you can also put it to use for A/B tests to find which variations perform best.
To give you an idea, here’s an example of Google Ads copy created by Narrato:
The tool was given instructions on the product’s USP, and on including the keyword in the headline. It has created multiple variations of the ad text and ensured that each variation has unique descriptions.
On Narrato, you can generate ads in your brand voice. Add the tone of communication you use to interact with your audience and select it at the time of generating ads. Alternatively, you can choose a tone that closely matches your brand style.
Narrato also creates Google Ads copy from webpage content. Select ‘URL’ instead of ‘Text’, paste the webpage link, and specify the tone. Here are Google Ads copies promoting Narrato’s content collaboration features.
SEO and PPC go together. If you’re considering optimizing for certain keywords, you can use Google Ads to test customers who click on the ads and gauge their responses to the landing page and other pages on your site. It’s one way to identify keywords that bring in visitors with higher conversion rates and engagement, and prioritize those over search terms with which you’ve had less success.
Narrato AI also performs SEO keyword research. It generates a keyword list that you can use to supplement your Keyword Planner list. The keywords are great to incorporate in your blog posts in order to enhance your organic search rankings.
For targeted social campaigns and geo-tailored ads, consider generative AI marketing platform Typeface. It is an SEO content creation solution for enterprises looking to drive more traffic with targeted ad campaigns and increase ad performance with micro-targeting. Typeface’s AI generates numerous headlines, descriptions, calls-to-action, and visuals for different audiences and markets.
How to use AI for SEO ads on Instagram
Instagram ads don’t depend on keywords for targeting but adding relevant key terms into your ad copy, captions, and even hashtags, improves engagement and relevance. In the example below, Narrato has created Instagram ads from USPs and the instruction to keep the keyword “Cheap Flights to Europe” in the headline (copy).
In the next example, Narrato has created ads based on the keywords provided. You can, more quickly, run multiple ad variations with different phrases in the captions and test which terms resonate with your audience.
Narrato generates engaging Instagram posts from instructions, URLs, or images. You can ask the tool to create short or detailed captions.
How to use AI for SEO ads on Facebook
Keywords in Facebook advertising work differently from traditional search platforms. Yet they play a crucial role in reaching your target audience. Rather than bidding on specific search terms, keywords help shape your audience targeting through interests, behaviors, and demographics. However, strategically using keywords in your ad content and targeting can enhance relevance and performance.
How keyword optimization can improve Facebook ads
- Improves relevance of ad copy:
- Using keywords relevant to your audience’s interests in your ad headlines, descriptions, and CTAs makes the ad more engaging and relatable.
- Example: If you’re advertising running shoes, include terms like “lightweight running shoes,” “trail running gear,” or “marathon training essentials.”
- Aligns targeting with audience Interests:
- Facebook Ads Manager allows you to target users based on interests that may align with keywords (e.g., “fitness,” “marathon running,” or “athletic shoes”).
- Selecting relevant interests ensures your ad reaches the right audience.
- Supports conversion optimization:
- Incorporating keywords related to pain points or solutions (e.g., “affordable,” “durable,” “stylish”) in the ad copy increases the likelihood of users clicking or converting.
- Boosts search and discovery in certain cases:
- While Facebook doesn’t rely on keyword searches, some discovery can occur organically when users interact with ads or content that aligns with their behavior patterns and preferences.
Best practices for implementation
- Match content to keywords
- Ensure ad headlines align with targeted interests
- Use consistent messaging across ad copy and visuals
- Include relevant keywords naturally in ad text
- Testing strategy
- Create multiple ad sets targeting different keyword groups
- Monitor key metrics:
- Click-through rates
- Conversion rates
- Cost per conversion
- Adjust bids based on performance data
- Regularly refine keyword strategy
- Audience balance
- Combine broad and niche keywords
- Target based on:
- User interests
- Behaviors
- Demographics
- Use Audience Insights to refine targeting
Narrato generates Facebook ads
Different groups may respond better to tailored messages or visuals. Variations let you test ads for specific demographics, interests, or behaviors.
Using Narrato, you can more easily generate variations of your Facebook ads and by determining which combination of visuals, headlines, and copy generates the best click-through rates (CTR) or conversions, move quickly towards optimizing ad performance.
Running the same ad for an extended period can lead to declining engagement. Using AI for SEO ads is a faster and more convenient way to keep your ads fresh and engaging for your audience.
In the example below, Narrato has created Facebook ad copies based on the keyword provided and product USPs.
The AI generates hashtags for every ad. While hashtags are not necessary for Facebook ads, they can be used strategically in certain cases. One is for campaign-specific messaging, when you need to incorporate a campaign hashtag to create a cohesive theme across platforms. Another is to reinforce your brand identity or tie your ad to a larger campaign. AI-generated hashtags can spark ideas for current and future campaigns. They can also be included in your Facebook, Instagram, and X posts.
How to use AI for SEO ads on LinkedIn
Keywords play a unique role in LinkedIn advertising, functioning primarily through audience targeting rather than traditional search-based advertising. While LinkedIn ads focus on professional criteria like job titles, industry, and company size, strategic keyword usage in ad copy enhances relevance and engagement.
In LinkedIn text ads and sponsored content, keywords should naturally align with professional interests and needs. For example, when targeting marketers, incorporating terms like “digital marketing” or “content strategy” can improve ad performance. Similarly, job title-specific keywords such as “project management” or “team lead” help resonate with particular professional segments.
The platform’s Quality Score benefits from relevant keyword usage in headlines, descriptions, and calls-to-action. This approach ensures ads appear more frequently and prominently to the intended professional audience, ultimately driving better engagement rates.
Narrato generates AI SEO ads for LinkedIn from text or URLs. The AI keeps keywords flowing naturally within the ad copy, helping enhance the value proposition rather than appearing forced. Narrato also creates different types of LinkedIn posts.
AI SEO ads – Faster and smarter
An AI SEO ads generator can make copy creation more efficient and offer more variations for testing and performance optimization. When managing multiple ad campaigns and accounts, smart use of an AI ad manager can help boost Search results.
Narrato crafts ad variations and performs keyword research within seconds. The AI helps identify keyword variations and experiment with copy variations. If your schedule leaves you with little time to write articles, you can use Narrato to generate SEO blogs. Explore all the possibilities with Narrato on a free trial today.
