In areas of speed, scale, and consistency, an AI writing tool is hard to beat. If your content needs outpace your team, AI can help. AI also enhances ideation (by generating a high volume of ideas) and access to diverse knowledge (mainly from its training data, but also from web data if asked to do so). And we’re only getting started. Here’s a look at the best AI tools for content writing and marketing.

What are AI tools for content writing?

5 AI tools for content writing and marketing

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What are AI tools for content writing?

Put simply, AI writing tools create content from existing content, which includes real-world data and knowledge (which they retrieve on their own), and your owned data (which you can upload to the tools). They actively assist in content creation, generating:

• Article outlines and first drafts
• Article summaries, meta titles, and meta descriptions
• Emails (single emails and email journeys, such as email promotion + registration, follow-up, and post-event engagement)
• Social media posts
• Product descriptions
• Ads
• Case studies, and more

What can you expect from an AI writing tool?

AI writers are more assistants than writers. Their main job is to help you create quickly, create more, and apply brand rules for writing consistently.

If you need to scale marketing content but your team is already stretched, AI can take on repetitive tasks like creating meta descriptions or summaries that scaling requires.

If urgent campaigns are part of your agency’s regular workload, AI can help with the heavy-lifting, for example, create first drafts of emails or video scripts while a human reviewer handles the final pass.

If you’ve developed a distinctive writing voice to differentiate yourself, you’ll be aware of the human challenges of applying it consistently to all your writing. AI, with its consistent parameters, perfect recall, and steady performance, can maintain your brand voice with a reliability that eludes even the most disciplined writers.

Creative teams learn tools and methods (such as thought experiments) to trigger each other into concepts and stories. AI is the faster shortcut to ideas. As we mentioned earlier, AI writing tools can enhance creative ideation by accessing diverse knowledge and rapidly generating a high volume of ideas. Having AI at hand to manage creative fatigue is smart, and sometimes, a necessity.

Besides writing, what can AI content marketing tools do?

AI can automate a bunch of content marketing tasks:

• Fetch primary and secondary keywords
• Create product (catalog) and lifestyle images
• Surface competitor outlines
• Show People Often Ask questions
• Calculate SEO scores
• Suggest content improvements based on performance data
• Flag deviations from brand guidelines and correct them

To get a better idea, have a look at the features of the AI marketing tools in the market discussed below.

5 AI tools for content writing and marketing

Narrato

Narrato is an AI content creation and collaboration tool for teams that want to create content more efficiently and move to smooth, structured workflows that enhance coordination, communication, and transparency.

Features

• AI templates for virtually all types of content
• Train AI on your voice and content structures and specifications
• Built-in AI editor
• SEO briefs and scoring
• Plagiarism check
• Post scheduling and publishing to your social media, WordPress, Strapi, Webflow, or Contentful account plus Zapier integration
• Content calendar
• AI image creation and access to thousands of royalty-free images
• Real-time messaging on the workspace and in your email
• Content on autopilot via Content Genie

Why it works

• End-to-end content workflows
• AI-powered content planning, creation, and optimization
• Keeps humans in the loop and facilitates work management in one place
• On-brand content

Typeface

Typeface is a generative AI marketing platform for enterprise marketing teams. It counts Marks and Spencer, Johnson Controls, Microsoft, and ASICS among its clients.

Features

• AI content generation and repurposing for marketing, creative, sales, HR, and general use cases
• AI marketing agents for eCommerce, SEO-rich blog content, ads, and email
• AI visual generation (product catalogs and lifestyle images)
• AI content lifecycle workflows
• Product preservation and harmonization
• Brand voice and visual style training
• Integrates with your martech stack
• AI security and governance

Why it works

• Personalized content at scale
• On-brand content (voice, tone, values, approved terms, visual styles) and brand integrity
• Accelerated reviews, approvals, and publishing
• Agentic capabilities
• Responsible AI generation

MarketMuse

MarketMuse is an AI-powered content strategy and optimization platform. It’s designed for content marketers, SEO teams, and editorial professionals who want to plan, write, and optimize content rapidly and effectively for better search engine visibility.

Features

• AI-powered content research and topic modeling to identify content gaps and opportunities
• Content briefs and optimization scorecards to guide writers on SEO best practices
• Automated content audits and competitive analysis to refine content strategy
• Integration with CMS platforms for streamlined content workflow (but not a full content creation suite)
• Focus on EEAT (Expertise, Authoritativeness, Trustworthiness) to meet search engine quality standards

Why it works

• Strategic content planning and optimization made easy
• Build topical authority and improve SEO performance
• Actionable insights that improve content marketing ROI
• Ideal for agencies and enterprises looking to scale content quality and relevance

Ideogram AI

Ideogram AI creates images from text prompts. It’s trained on numerous artistic styles, so you can explore a range of visual designs and enjoy a large degree of creative freedom. It’s also effective in adding clear, legible text within visuals, making it great for blogs, memes, posters, art for Instagram, TikTok, and other social media videos, and marketing materials that require both image and text.

Features

• Automatically enhances simple, short word prompts into detailed, descriptive instructions.
• Advanced text rendering engine that significantly improves the accuracy and legibility of text on images
• Improved photorealism thanks to a generative model trained from scratch
• User-friendly web interface with options to control image size, style, and access recently generated images

Why it works

• By enhancing your creative output, the AI generates images that closely match your creative concept. In other words, you don’t have to give the AI perfect prompts to get quality images.
• If your AI-generated content must have clear, on-image text, you’re likely to get excellent results with Ideogram
• Ideogram is among the AI marketing tools that create images in the specified style with high accuracy

Canva Magic Media

Canva Magic Media is an AI-powered creative tool within Canva’s Magic Studio that transforms simple text prompts into high-quality images and videos in seconds. It brings your ideas to life, generating custom visuals and animations tailored to various styles and formats.

Features

• Generate images and videos from simple text descriptions, selecting from a variety of artistic styles such as photography, digital art, and concept art.
• Choose aspect ratios (square, landscape, portrait) to fit different design needs.
• Seamlessly integrate AI-generated media into existing Canva projects for further customization and editing.
• Create unique social media posts, presentations, marketing assets, and other digital content quickly without requiring advanced design skills.
• For creative experimentation, generate multiple variations and “more like this” options based on preferred images.

Why it works

• Helps produce professional-grade, on-brand visuals effortlessly, helping maintain consistent branding across digital platforms.
• Its versatility and ease of use make it suitable for a wide range of projects, from quick brainstorming visuals to polished marketing campaigns.
• Integration within Canva’s collaborative environment supports team workflows and content management, enhancing coordination and creative control.

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The case for using AI writing tools is strong. AI helps with ideation, creation, and experimentation. It does repetitive tasks so we may focus on those that require our strategic skill, professional insights, and intuition. And it’s continuously advancing, creating new possibilities that we’ve the opportunity to harness to thrive in an evolving digital marketing environment.

Try AI marketing tools to understand how they might improve your content marketing operations. You already know what to check for, but here’s a quick reminder:

• The quality of content (relevance, accuracy, sophistication)
• Consistency (does the tool’s performance drop for complex asks?)
• Ease of use
• Efficiency (how much time are you saving compared to manual workflows?)
• Customization and control (can you align content to your brand voice, visual styles, and messaging principles)
• Scalability (does the tool support larger teams or multi-channel campaigns?)

Our AI content writing, collaboration, and publishing assistant Narrato has helped all types of businesses with their marketing needs. Narrato is easy to use and creates in your brand voice and in your content style. On a free trial, you can see how Narrato can power your content marketing efforts.