Park+ is a super app for all things a car owner needs. The app helps car owners in India find and book parking near them. It also offers other capabilities such as buying and recharging FASTags (RFID for toll collection), checking real-time e-challans (parking tickets, overspeeding tickets, etc.), and more. Park+ currently has over 10 million users and over 2 million cars listed.
Park+ generates almost 50% of its leads organically through content marketing. They have also found that the customers converting from their organic content marketing efforts have a 90% retention rate.
Park+ focuses on answering their audience's questions through content by publishing helpful articles, step-by-step guides, and more.
A big challenge to scaling content marketing was uploading and publishing content to their headless CMS. It was just too time-consuming. Uploading each article to the CMS took nearly 35 to 40 minutes, limiting them to publishing only about 50 articles per month. This was eating into the team's bandwidth, wasting valuable time they could have used for more result-oriented work.
Narrato came in as a game-changer for Park+ right when they needed it. Park+ automated publishing to their CMS (Strapi) using Narrato. Publishing directly from their Narrato Workspace takes them just a status change. That's nearly a 95% reduction in publishing time.
Narrato team supported Park+ in successfully implementing the publishing automation and the results were phenomenal.
"Publishing automation is a life saver. It has saved us so much time, reduced manual error and streamlined the entire process. Narrato team provided excellent support to achieve this."
Park+ was producing about 50 articles a month with a content agency. Efforts to scale up content production beyond this number were proving fruitless. The content delivered at a higher volume was getting repetitive and the quality questionable.
Narrato stepped in to assist with the content creation as well. Park+ now outsources all content creation to Narrato Marketplace, using its Managed Service option. With Narrato Marketplace, they now produce and publish about 250-300 high-quality content pieces a month, and are looking to scale the content production even further.
"Love the flexibility to be able to scale up and down the content production from month to month. I am looking forward to ramping up our content efforts with Narrato's marketplace."
Processing hundreds of articles per month is no easy task. This was the third challenge that the Park+ team faced. Disjointed platforms and software like email, Google drive, docs, and sheets were just not going to scale the content process to this volume.
This is where Narrato Workspace stepped in to help the Park+ team organize, review and ship their work efficiently. Park+ has seen the following and many other benefits of organizing content creation on Narrato:
"The AI writing assistant on Narrato is excellent. For short content generation, it generates great output. It also immensely helps the team review and edit content faster."
By using Narrato Workspace and Narrato Marketplace in conjunction, Park+ has been able to grow its website traffic by 100x over the last 6 months.
Here are a few key things that have made their experience with Narrato rewarding so far -
Several other businesses like Park+ are driving growth with impactful, search-optimized content created, managed and shipped from Narrato. If you would like to achieve such transformational results too, get in touch with us or request a demo. We offer personalized onboarding and consultation at zero cost. Find out more about Narrato features here.